Recently, when I had free time to go shopping, I spent over 100000 yuan on clothes. TC and Ru7 always advise me not to wear old clothes anymore. I also want to relax and walk into Dior, LV, and Parisian families. After a round, I took off six or seven clothes, pants, and jackets After browsing, I realized that the price structure of luxury goods is actually a wealth illusion. If it's not for the pursuit of celebrity style ordering and dining together, there's no need to go to a physical store to buy. As long as it's not the latest model of the season, you can find a purchasing agent to get a 30% -50% discount. The remaining half, in fact, is for selling emotional value. Wearing it once is -50%, and wearing it twice is almost zero. Clothes are not like bags and watches, they have no resale value and no black market liquidity The essence of wealth is to preserve and flow. Bags, watches, gold, Bitcoin, BNB and other things can represent wealth not because they are expensive, but because they have a secondary market, consensus, and can be circulated again. Clothes are a one-way consumption, not an asset Sun Ge once said a sentence that I particularly agree with: The key to money is not where it is spent, but whether it can be returned. Buying things should be viewed from an investment perspective, just like buying a house requires comparing assets like Nvidia The best consumption logic that comes to my mind is: Uniqlo paired with Richard, Zara paired with Bacardi. The watch is unlikely to plummet, and it has a global value that can be immediately monetized at a discount of 85% on the black market; Wearing clothes twice will reset them to zero The maturity of wealth means that every penny spent has a path back