**[Pudgy Penguins Christmas Week Lands at Las Vegas Sphere with High-Profile Brand Advertising]** Odaily Planet Daily reports that Pudgy Penguins will launch a multi-day brand advertising campaign at the iconic Las Vegas venue, Sphere, during Christmas week. The campaign is set to run from December 24 and will feature multiple animated segments, with an overall cost of approximately $500,000, falling within Sphere's standard advertising price range. It is reported that Sphere, known for its immersive LED displays, has previously hosted only a few crypto-related brand advertisements. A Bitcoin-themed display appeared in July this year, but other cases have been relatively rare. Pudgy Penguins' campaign is seen as a significant move to enhance its offline brand exposure and reach mainstream audiences beyond the crypto community. Pudgy Penguins was launched in 2021 on Ethereum, initially gaining popularity with its collection of 8,888 cartoon penguin NFTs. After a change in management, the project has gradually expanded into physical toy retail and the browser-based social game Pudgy World. The project team stated that their business is no longer limited to NFTs but is transitioning into a broader consumer brand. (CoinDesk)