As an investor, your goal should be to discover great value coins and buy them at a reasonable price. The key to value investing success, as demonstrated by master investor Buffett, boils down to three points: 1. Find truly outstanding companies 2. Buy when the price is below its intrinsic value 3. Never buy junk company stocks just because the price is very low A 'good company' can continuously create wealth, while a 'bad company' can continuously consume wealth.