Beware of brainless hype from KOLs For example, today I unfollowed someone who was blindly hyping Circle. Investing in a project requires considering the cycle, valuation, business model, moat, and market sentiment. It’s not about blindly buying in just because of some vague positive news. Others gain clout and traffic from hyping, but if you ape in without thinking, you’re risking the hard-earned money you’ve saved.