EnHeng嗯哼.Ai|12月 04, 2025 09:51
Today, someone at the event asked @heyibinance if Palu would become a global Binance mascot IP like Pop Mart. Yi Jie laughed on the spot and said, 'You're sneaking in some personal agenda here .' Because within Binance, mascots are proposed by individual departments, and they do their own ROI evaluations. As long as the team thinks it's worth the investment, they can give it a try, and it’s not tied to token issuance.
A lot of people misunderstand and ask me about the mascot thing. Palu is not a project created by Binance's official team for token issuance, nor is it an asset tied to Binance as a whole. Essentially, it’s an independent mascot IP applied for by a specific business department within Binance, and it has no connection to token issuance.
It’s just that an intern in the department thought this character had potential and decided to make it into a mascot themselves.
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