He Yi Talks About Binance's Biggest Challenge Right Now On December 3, 2025, Binance Co-Founder He Yi shared during a group media interview at the 2025 Binance Blockchain Week in Dubai that Binance's biggest challenge at the moment is the lack of talent density. She emphasized that while the talent pools in the financial and internet industries are highly mature, the crypto industry is relatively more prone to stigmatization, which limits the pool of high-quality candidates. Top talent in the Web3 space not only needs to have expertise in finance and product development but must also genuinely believe in the long-term value of the crypto industry—such talent is inherently rare. Additionally, due to Binance's global expansion, candidates often need to relocate to places like the UAE, further increasing the uncertainty in recruitment. She believes that only a team with strong industry conviction and high professionalism can build a world-class crypto company, and the limitations of the talent pool are currently Binance's biggest pain point. Source: 2025 Binance Blockchain Week