BTC ETH Why don't many people talk about the essence of He Yi's appointment as CEO? Is it because they really don't understand, or are they afraid to mention it due to Binance's authority? The dual CEO model is a way for Richard Teng to step down with dignity. Currently, Richard Teng is only in charge of compliance supervision, while He Yi is in charge of business, products, personnel, etc. Anyone who has worked in a large company can immediately see that He Yi is the real CEO; The reason is also very simple. Currently, Binance is severely rigid internally, and the blockchain gene has seriously regressed. Since this bull market, Binance has not lived up to its reputation as the world's largest exchange in all aspects, and its reputation has declined significantly compared to the previous bull market; In terms of product Binance, this bull market has not yet created any new products of its own, especially the Alpha product, which is completely passive in taking on OKX's web3 and eventually becoming a spinach platform. Aster is also passive in taking on the threat of DEX brought by HyperLiquid to CEX, and every time they respond hastily, they end up getting a lot of criticism; In terms of technology, Binance still cannot escape the characteristic of being shut down as soon as the big market occurs. It should be noted that FTX has never been shut down before. Many people may say that the shutdown is due to the exchange intentionally unplugging the network cable, but in fact, there are technical implementation problems that cannot match a large number of orders in a short period of time; As for whether Binance will start to improve after He Yi regains power, it is unclear. However, based on He Yi's previous style of action, she is actually more suitable for being in charge of marketing because He Yi is very smart, insightful about human nature, and likes to create hot topics, but lacks a big picture or great wisdom. If he fully takes over Binance, do you think Binance's future will improve?