I think Yi Jie’s innovative spirit and user-centric leadership style will strongly drive Binance toward its goal of 1 billion users. Binance co-founder and core leader since its inception, He Yi @heyibinance, has been appointed as Binance Co-CEO. Strengthening internal cohesion and cultural heritage Yi Jie is arguably the most influential woman in the crypto space. Her long-term collaboration with CZ has given her a deep understanding of Binance’s core culture—user orientation, rapid iteration, and innovation-driven growth. Appointing her as Co-CEO ensures a smooth transition of CZ’s influence, avoiding a leadership vacuum. @_RichardTeng will focus on compliance, while He Yi will concentrate on user experience and ecosystem expansion. The two complement each other, forming a stable + innovative dual-core leadership model. This will boost employee morale and help drive the goal of reaching 1 billion users, building on the current global base of 280 million users. Driving innovation and ecosystem expansion Yi Jie will directly oversee Binance Labs (with $7.5 billion in assets), accelerating developments in Web3, AI, and RWA sectors. She emphasizes a user-first strategy and has previously attracted global users quickly through referral rewards and AMA events. This role upgrade may bring more product innovations, strengthening Binance’s penetration in emerging markets (such as Southeast Asia and Latin America) and enhancing the utility value of the BNB token. Enhancing female leadership and brand image As one of the 30% female executives at Binance, Yi Jie’s promotion symbolizes progress in gender diversity within the industry. This will help attract more female users and talent. Meanwhile, in the Chinese community, Yi Jie is seen as a bridge. Her low-key yet efficient style will further solidify Binance’s brand loyalty in the Asian market.