[Amazon Launches Custom AI Chip Trainium3, NVIDIA Faces New Wave of Competition] According to a report by Jinse Finance, Amazon Web Services (AWS) has officially launched its custom artificial intelligence chip, Trainium3. The company stated that the chip's computing speed is four times that of the previous generation AI chip. Compared to systems using equivalent GPUs, Trainium3, produced by AWS's Annapurna Labs custom chip design division, can reduce the cost of training and operating AI models by up to 50%. These chips are designed to provide more powerful computing capabilities for software developers such as Dean Leithsdorf, co-founder and CEO of AI video startup Decart. Leithsdorf said that after testing chips from several competitors, including NVIDIA processors, his company achieved breakthroughs with Trainium3. The launch of Trainium3 marks the latest offensive against NVIDIA, which dominates the GPU market, as an increasing number of AI companies seek to diversify their suppliers by purchasing chips and other hardware from companies other than NVIDIA.