In a year defined wild child ETF launches, the top asset gather is the most vanilla (again).. Vanguard has taken in $326b in ETF flows this year (an absurd 1.5b/day) and will break record for flows by issuer in a year (set by them in 2021 at $328b). This will be their 6th year in a row winning flow crown. VOO going to break ann record as well, curr at $108b. Here's max flows by issuer in year, with six weeks to go Vgrd near lock to shatter record.(Eric Balchunas)