“Formula 1 developed into a cultural phenomenon...and with the ecosystem of partners around the sport, you have a platform that you can utilize in all sorts of directions that gave us reach and engagement we've never had before." @iwcwatches CEO Christoph Grainger-Herr joins Nasdaq to discuss what makes the partnership with the @MercedesAMGF1 successful, the business lessons he has learned from CEO & Team Principal, Toto Wolff and how IWC came to be involved with the F1 movie: http://spr.ly/60187XfZM(Nasdaq)