Today, while chatting with a friend about DEX, they asked me, 'Hey, is @MeteoraAG still in pre-launch? ' This friend is pretty sharp, always on top of the latest trends. The fact that they missed a project of this scale during its TGE says a lot: 1. There are just way too many projects in the market now, and grabbing attention is getting harder and harder. 2. These days, even top-tier projects struggle to fully break into a language region without engaging local KOLs. 3. Airdrops—what’s the point? Aside from giving them to the project team itself, their effectiveness in acquiring users, especially TGE buyers, isn’t what it used to be. The key now is making sure the entire market knows there’s an airdrop happening (Meteora’s airdrop was pretty generous, but aside from those who got the tokens and sold them, no one really cared…).