"Unveiling the KOL Round: A Wealth Experiment Driven by Traffic" (Author: Biteye core contributor Viee) In the context of tightening VC funding, retail investors returning, and traffic becoming dominant, project teams have started replacing parts of traditional private placements with "KOL rounds." These rounds allocate quotas to influential KOLs at lower prices, requiring them to generate buzz and FOMO around the TGE. Essentially, it's a "private placement with tasks." The author believes that the KOL round is essentially a grassroots method developed by the crypto-native market under the "traffic-first" narrative. Although the standards vary and the boundaries of responsibility are unclear, it has, to some extent, opened a narrow door for small and medium-sized projects and influential individuals to participate in primary pricing, reflecting a new market logic of "influence equals capital." Read the full article: https://www.(wublock123.com)/index.php?m=content&c=index&a=show&catid=47&id=51515