The core of memes turning small into big lies in understanding ability. As long as you have good understanding, you don’t need to hype or build anything—just buy and sell to people with poorer understanding and slower reactions. Excluding RMB players, RMB players don’t care about understanding ability—they go all out, covering everything, just hoping one will take off. But if you don’t have that much capital, it basically means making money is almost impossible.