When a project takes the model of guiding users to the platform, charging fees, and then rewarding them with airdropped tokens to the extreme, it’s not just about aggressive marketing—it’s about reconstructing the value distribution logic of the industry. Being targeted is inevitable. Being imitated? Just a matter of time. The market used to agree that airdrops only happened before TGE, but this time, Aster has shown that even after TGE, it’s possible to achieve positive growth and capital circulation through $600M in incentives. In today’s market, if you do airdrops, you get criticized for dumping tokens. If you don’t, you’re called stingy. Everyone wants project teams to give out free money, investors to not unlock tokens, and token prices to still go up. But the reality is, most projects soft rug after distributing tokens. Those that can still airdrop to users post-TGE while maintaining cash flow and trading activity are already a rare breed in the industry. Aster’s attempt is essentially a stress test, testing the market’s acceptance of a "sustainable incentive model." You don’t have to like it, but you can’t deny that it’s making everyone rethink what true user growth is, what a healthy incentive mechanism looks like, and how to achieve a long-term balance between "users, traffic, and incentives." Just like @binancezh’s BNB, true innovation is always doubted first, then imitated.