On-chain transactions are booming, with various wallets and DEXs diving into on-chain trading. The time and space left for startups are getting smaller and smaller. If they can't find that breakout point in a short period, they'll basically drown in the sea of competitors—some of whom have money, and some have connections. That breakout point in a short time doesn't necessarily have to be a huge innovation. It could also be: the right direction, a good user experience, or a big vision. The challenge lies in the direction—get it wrong, and you're done.