In addition to the WebX2025 event, it has also been flooded by many Sui events in the past few days, with full effects. Two years ago, I was invited to a chartered wine event and came back to settle my accounts. Comparison "Please ask KOLs to post Please charter a flight for KOL to enjoy the wine. The latter should have a much higher ROI, especially in Asia where there are many cost-effective places. for example one ️⃣ From the perspective of posting content itself, high-quality KOLs actually have a high price for posting one piece of content, but the overall cost of inviting KOLs to play should generally be lower than simply posting content. If KOLs post one more piece, it will be even more profitable; two ️⃣ Offline meetings, communication, and relationship maintenance are much better than pure online communication, and are more conducive to long-term cooperation; three ️⃣ Mutual understanding and communication among KOLs, value recognition, and meeting more new friends, resulting in a better experience; four ️⃣ Offline centralized sharing of product content yields better results than online viewing of materials. ...... Of course, excluding the consideration of "commercial value", this type of activity is also worth doing. It is recommended to engage in more large-scale projects. One aspect that I didn't feel good about before was that there would be friends who would contact you to urge you to complete the "posting task". In the law of peak and end, a not so good ending came. There are expectations for dissemination in understanding, but I think a better way is to fill in various services and details, so that the invitee feels surprised, blushing, and embarrassed not to post too much