Two dif YieldMax ETFs in the Top 10 in 1D flows, never saw that before. Indie issuer on fire, +12.5b in YTD flows (they only had like 4b aum to start yr) with 48 of their 50 ETFs taking in cash. This is all organic too. A bit surprised but then again ppl freakin love income. (Eric Balchunas)