.@getmetronome CEO @l3amm says pricing used to change every 5 years. Salesforce changed theirs 3 times in 12 months. If you wait around and do a 9-month case study, “by the time you even go live, your pricing model is gonna be outmoded.” Some incumbents are moving at historical speeds. The rest will be outpaced by startups rewriting the market in real time.(a16z)