Obviously @a1lon9 and the Pump Fun team want to make money. That is one incentive behind launching PUMP. But, it's also simultaneously the best thing they can do for their product. The "max extract" narrative is false imo. A token is a key component of creating economic flywheels/incentives to keep people using the product. And with competitors on their tail, it's the logical move to wrestle both mindshare and momentum back. (I invested in the public ICO - but not commenting on token price here, simply the motivations behind launching a token)