I was once again shocked by GPT. When I asked why good memes can inspire people to understand and spread them? It says that understanding is an evolutionary optimization behavior: the human brain was evolved to maximize the processing efficiency of survival related information in resource constrained situations. A good puzzle can inspire people to understand it through the following 5 mechanisms, corresponding to 5 principles 1. Cognitive curiosity induction ② Emotional mobilization mechanism ③ Identity driven ④ Action linkage ⑤ Structural aesthetics Corresponding 5 principles ① Principle of Predictive Reward ② Principle of Behavioral Reward ③ Principle of Social Advantage ④ Principle of Emotional Regulation 5 Principle of Information Compression. I thought this was a mature theory, but it told me that it was a synthesis of a series of theories from cognitive science.