Pretty crazy that you can make a tool that objectively makes your customers more money and then overtime you can basically recapture ~all of that value creation to your own bottom line by increasing cost of ad inventory through maximum auction competitiveness https://www.wsj.com/tech/ai/meta-aims-to-fully-automate-ad-creation-using-ai-7d82e249?st=2ys6Ji&reflink=desktopwebshare_permalink