This bull market has been shattered not only by VCs, but also by the media. The solo dance of BTC, the frenzy of memes, the decline of VC coins, the pause of knockoffs, users are paying more attention to Twitter, which has higher timeliness and is closer to money, rather than media with lagging information. The shift in market attention has also caused project parties, who are already struggling, to shift their limited budgets to KOLs and agencies, dividing the media cake and making it easier for them to eat the marketing promotion meals of project parties