This is a paradox: any high-quality KOL who can really output something in the cryptocurrency circle must always be active on the front line, whether it is in project contact or trading, there is a considerable risk of losing money. With the increasing sophistication of human relationships, would you like to buy or not buy one coin from your friend CX? Sorry for freeloading my friends, right? Those who only want to extract liquidity from the cryptocurrency circle, without deep involvement, are unlikely to output anything. So, as a top KOL, the advertising expenses are indeed considerable, but the more you participate, the more you lose. Don't just watch the thief eat meat without seeing the thief get beaten...