Author: Mubbu

Compiled by: Felix, PANews

How do founders create personal charisma on the internet? This article discusses how to leverage publicity strategies to build a strong personal brand and follower base, and presents a formula for attracting "die-hard fans." Below is the full content:

Whether we like it or not, the most successful personal brands utilize publicity strategies to solidify their audience.

They create vocabulary that fans can resonate with and find meaningful. This vocabulary/information is disseminated repeatedly until the audience subconsciously accepts it.

"If a certain stimulus occurs repeatedly, it will form a habit; or, the repeated emphasis on a certain idea can form a belief." — Edward Bernays (Father of Public Relations)

Repetition creates belief. Creating vocabulary that your followers can understand, find meaningful, and share repeatedly (a meme) is how you build a stronger audience. We cultivate founders into not just content creators, but cult leaders with fervent followers.

If you are a founder, this is how you gain followers, interact, and most importantly, potential customers.

Some call it marketing, but we bluntly refer to it as: publicity (it's more ethical).

This article will explore: symbols, hypnosis, publicity, and how they are used to influence the thoughts of the audience.

Marketing is merely a form of publicity, just with a shorter channel. Just as you guide the audience through the top, middle, and bottom of the "funnel model" via content and advertising to facilitate purchases as quickly as possible, politicians, governments, and cult organizations do the same, except their process takes years rather than days, weeks, or months. They achieve this by delivering targeted messaging at every interaction point.

If you understand this, you can change public opinion at will. 95% of public opinion is influenced or entirely determined by 5% (or even less) of people.

Online, influencers and KOLs (Key Opinion Leaders) sweep across the internet, shaping public ideology.

Influencers refer to people like YouTube bloggers, celebrities, streamers, etc.

KOLs refer to people like political activists and public speakers.

An influencer can be a KOL, and a KOL can also be an influencer. In this example, both occupy 20%. The two are not mutually exclusive.

How does this manifest on social media? You likely belong to that 80% of people.

As a business owner, marketer, or anyone with influence, your job is to join that 5%, a group that can actually sway people's thoughts:

• Build your own narrative. The message conveyed by your account should be unique and distinguishable from other accounts in your niche.
• To be seen as an authority, you need to connect with accounts in your niche and have them endorse you.
• Having a group of large accounts supporting you will make you appear unstoppable.

Social media thrives on highly controversial emotional content.

Everyone loves to joke about those attention-seeking baiting/controversial posts, but in fact, every piece of social media content serves this purpose.

When we leverage our brand image, mission, and common enemies, and provoke controversy with our messaging, we can create responses that are favorable to us.

If we delve into a product or service, we find that "positioning" is the real key to evoking people's emotions.

Positioning itself can establish the brand's mission and common enemies.

• Are you solving a long-standing pain point?
• Are you turning their dreams into reality?
• Are you a niche expert in your market?
• Are you proposing a completely new way of doing things?
• Do you have the secret to success?

Positioning is how you leverage the following elements:

• Narrative/Storytelling
• Emotional Appeal
• Symbolic Imagery
• Social Validation
• Uniqueness

All of these can touch people's deep subconscious.

Meme (Consistent Brand Building)

A meme refers to specific content, designs, colors, symbols, vocabulary, etc., associated with your brand.

All this consistency aims to make you/your brand more easily recognizable.

• For Twitter and LinkedIn: If others do not look at your name and avatar but only read your content, can they immediately recognize that this is your post?
• For YouTube/TikTok/Instagram: If others close their eyes and only listen to your video, can they immediately recognize that this is your content?

The more eye-catching you are, the easier it is to be remembered (do I even need to say this?). That is the ultimate goal.

Building a fervent follower base hinges on staying within people's attention range.

When people encounter details related to your brand, if you are the first person they think of, it indicates that you are an authority.

• If you hear "Make America Great Again," you think of Donald Trump.
• If you see a cross, you think of Christianity or Jesus.
• If you see a national flag, you think of that country.

One meme I created for my brand is "LLU," which stands for "Long Live Utopia." Since Utopia is a community that has changed many lives, they are willing to support the spread of this idea.

Another meme I use for "Utopia" is encouraging people to include "Utopian" in their X usernames to represent this cause.

Outsiders may not understand, but insiders do. Thus, a cult-like mentality is formed. It’s all about creating an atmosphere of "those who understand, understand naturally."

Another purpose of the word "Utopian" is to bind identity. Humans always crave to identify with something. This is the entire meaning of giving them a meme that acts like a flag.

• People don’t say, "I believe in Republican ideals," but rather, "I am a Republican."
• People don’t say, "I follow Islamic teachings," but rather, "I am a Muslim."
• People don’t say, "I do masculine things," but rather, "I am very masculine."

They don’t just believe in these ideals; they integrate them into themselves, becoming a part of these ideals.

We want people to feel like they are part of a collective. Identity + Meme = Mission

A study by MK Ultra showed that it takes 2,500 repetitions to change a person's mind. You need to repeat your successful meme over and over again.

My slogan is "Become a Micro Authority." I emphasize this so much that every time I have a sales call, potential clients proactively say they want to become micro authorities.

(PANews Note: Micro authority means you don’t need to become a big influencer with millions of followers; you can establish strong professional authority and commercial monetization ability in your sufficiently niche field, becoming the most trusted and profitable person in a small circle.)

People will support ideas that can change lives. Ordinary people may not understand, but that’s okay. Once the right people understand, they will rush to join.

Identity + Mission = Common Enemy

Every catchphrase you create must contain profound meaning. You can test extensively and launch different slogans to find the most effective one.

I used to hold events, and many people supported them, while many opposed them. Even though you may not want to create enemies, enemies are a necessary condition for cultivating fervent followers.

The "Us vs. Them" positioning is the root of conflict in politics, religion, and business.

When I promoted the idea of "Micro Authority," influencers with large followings became the common enemy because "Micro Authorities" can earn six to seven figures a month without needing to:

• Sell their soul
• Cater to the masses
• Work for social media

Many people are unwilling to do this, so they stick to their positions.

Identity + Mission + Common Enemy = Fervent Followers

Related Reading: Founder’s Manual: Stories are Leverage, No Product is Just Self-Indulgence

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。