If you can't maintain the hype, even the best product in the world won't help.
Written by: TM
Translated by: AididiaoJP, Foresight News
In this article, I will share all my experiences regarding the launch of cryptocurrency projects for free.
I am tired of "launch platforms" deceiving real builders.
If you are serious about building a crypto project or deploying your startup on-chain, this will be one of the most important articles you read.
I have personally launched about 50 projects: from memes to large projects, from tiny social media experiments worth 500,000 to launches with a market cap exceeding 30 million dollars.
1. Pre-launch: Why Launching is So Important
In the crypto world, launching a token is everything. Because in the 24 hours after launching a token, the project will experience the highest trading volume for a period of time. All eyes are on you. Speculators speculate, and the technology is put to the test; this is the true use case of cryptocurrency.
If not for launching, then why create a token?
Not every project needs a token. In fact, a token can become a huge burden. Once you launch a token, it is forever tied to your project. Everyone will measure your success by its price, which can certainly reflect the truth but can also be misleading. Not everything can be accomplished overnight.
"The best projects don't need a token" is a misconception.
Most consumer-facing projects should have a token. It allows users to participate and own a part of the ecosystem. On the other hand, enterprise-facing projects rarely benefit. They struggle to define real token utility and often launch a token just for exit liquidity.
Your token launch will be the most important business decision you make in the crypto space.
You need to know exactly:
What you are doing
Why you are doing it
And how you will execute it
2. Token Economics and Supply Strategy
Golden Rule: The tokens owned by the project itself should not exceed 30% of the total supply.
You need to keep most of the tokens in circulation. If you hold 90% and only 10% is in circulation, that's a disaster; the situation with Bitcoin does not apply here. You are not launching a store of value; you are launching a startup that grows on-chain.
Brief data:
The binding curve for Pump Fun typically sits around 75,000 - 100,000 dollars, approximately 50 SOL (dynamic).
The goal is to invest about 15 SOL (20-30% of total funds) and distribute it to 5-10 new wallets.
Key operations:
Always inject funds from centralized exchanges (CEX).
Why? Because you don't want anyone to trace these wallets back to you.
Do not send all 15 SOL to one wallet and then split from there; you should send 3 SOL to each of the five wallets separately.
Otherwise, these funds will show as bundled later.
3. Choosing a Launch Platform
Let's talk about launch platforms.
I mentioned that Pump Fun is currently the best choice.
All other platforms (Bonk, Jupiter, Believe, etc.) are scams; I have tested them all.
Here are things you should not do:
Never pay "launch consultants."
They will ask for 1-5% of the tokens plus additional compensation (ECA), and then they will bleed your project dry.
Most of them have never successfully launched any projects themselves, and I have yet to see a great project guided by them.
The best launchers in this game are seasoned meme coin traders, usually backed by their own small circles of support.
So, don't pay consultants, and don't beg for their attention; most of them will eat you alive.
An analogy:
You can seek advice, but in the end, you have to get in the ring yourself.
Pump Fun won't provide much guidance, but at least they don't scam you. No fees, no hidden percentages, no trading taxes. Just this alone makes them the best.
Don't ask me about your "innovative new launch platform."
This space doesn't need more launch platforms; Pump has already provided everything needed for one-click launches.
What we need are innovative projects launching there, with real developers and liquidity.
4. Launch: Execution Moment
This is it, the most important day.
Set aside 5-10 hours, don't rush; every second is crucial.
Step-by-step:
Inject 0.5-2 SOL into your development wallet.
Allocate the remaining SOL to your auxiliary wallets.
Before launching, create Pump Fun accounts for each wallet.
About sniper bots:
Previously: You would immediately sell the tokens in your development wallet due to sniper bots.
Nowadays: Bots are rare unless your token is being heavily hyped.
Key strategies:
Never announce the launch date.
That is suicidal; the best launches are conducted secretly, and always will be.
I usually do a soft launch, observe early dynamics, and only promote once I am sure there are no snipers.
If there are bots, either wait for them to leave or (only for meme coins) sell the tokens in the development wallet. But serious projects should hold onto it.
In highly hyped situations, you can even launch multiple tokens (just like Kanye did). No one cares which is the "original token," especially for functional tokens.
5. Magic Numbers
Development wallet: 5% of total supply
Meme/Art projects: Keep below 3%
Team total: Up to 20-30%
Buying strategy:
Start buying from auxiliary wallets—go slow.
First purchase: Up to 1-2 SOL.
Never let a wallet hold more tokens than the development wallet. If this happens, split or repurchase.
All operations are done manually. Do not use bots/tools.
Experience and intuition will protect you from snipers and suspicious patterns.
Timing for announcement:
When trading volume surges and you feel the binding curve is approaching, announce on Twitter.
Before this, ensure everything is ready, especially your DEX banner (about 300 dollars, annoying but crucial). It signifies a "serious project."
6. After the Launch
Be prepared to deal with the chaos:
1-3 sleepless nights
Emotional rollercoaster: Love → Hate → Love → Death threats → Silence
Market cycles: Momentum → Hype → Reversal → Despair → Rebirth
This is the cycle, every time the same.
Cryptocurrency is purely about trends and narratives.
If you can't maintain the hype, even the best product in the world won't help. No project has ever become popular purely based on fundamentals; not in the crypto space. A few projects based on fundamentals had not issued tokens at the time.
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