How Dogecoin Treasury Company Benefits from Meme Popularity

Elon Musk’s lawyer, Alex Spiro, is set to become the chairman of a new Dogecoin treasury company. This firm wants to collect at least $200 million and plans to become a public company later, according to Multiple sources.

Source: X

What is Dogecoin Treasury Company?

The new firm will hold and invest in DOGE, the original “memecoin” famous for the Shiba Inu meme. The initiative has been approved by House of Doge, the official corporate entity created by the Doge-coin Foundation in early 2025 to manage the coin’s development and promotion.

Companies like this are becoming more popular in crypto. They let public-firms invest in digital money, so regular investors can also take part in the crypto market.

Elon Musk’s Influence on the Virtual Asset

It is not yet clear if Elon Musk will have a direct role in the formation or working, but his influence on the DOGE is well known. Telsa CEO's past comments on social media channels and public remarks have frequently caused the coin’s price to rise or fall.

DOGE and Its Meme Power

Launched in 2013, the coin started as a joke based on  an internet meme. Despite this, it has grown into a widely recognized cryptocurrency and become a trend setter for memecoins. Many projects have been launched since then inspired by it.

And if we talk about its pricing journey, which often goes up or down depending on its popularity and Musk’s posts. Currently it is trading at $0.21 with a market cap of around $32 billion, enjoying a surge of over 115% in a year.

Source: TradingView

Crypto Treasury Boom

This Dogecoin treasury company is part of a growing trend of corporate cryptocurrency investment. The trend began when Michal Saylor’s Strategy added Bitcoin to its balance sheet in 2020. Since then, more than 180 public companies have bought cryptocurrencies, including Bitcoin, Ethereum, Solana, and others.

Experts say these digital asset reserves let regular investors try crypto, but there are risks also, like people using secret information before it is made public.

Conclusion

While the Dogecoin treasury company is planning to raise $200 million and target a public listing, official dates and further information are still not revealed completely. With Spiro at the helm and Musk’s long standing support, this new capital base could be a significant phase for the digital asset.