Author: Shirley @IOSG
Opportunities in the Chinese Market:
China has over 900 million internet users.
Among them, 98% are mobile internet users.
According to the Digital Society Index (which measures the level of digital development in society), China ranks third in trust in digital technology among 24 surveyed countries. (source: Icoda)
For cryptocurrency projects, local agencies can help navigate the complex regulatory environment and effectively reach and tap into China's vast and crypto-savvy user base.
In the global cryptocurrency market, the Chinese-speaking region represents a significant market opportunity due to its unique and continuously expanding digital ecosystem. KOLs, as trusted and popular opinion leaders, can influence consumer behavior and market trends; they do not just promote products but also educate and guide the community, with KOL agencies playing a crucial role in helping brands grow.
This article will outline and analyze some major KOL agencies, KOL representatives, and Web3 media platforms in the Chinese-speaking region, providing valuable references for international projects looking to enter the Asian market, helping them choose suitable partners and effectively formulate market entry strategies. Additionally, a comprehensive understanding of the KOL agency and media ecosystem will help the Web3 community and users obtain valuable information amidst industry noise.
Part One
What is a KOL?
KOL (Key Opinion Leader) refers to individuals who possess deep expertise, authority, and credibility in a specific field. Unlike typical "internet celebrities," the influence of KOLs comes from their specialization in a particular industry or area, rather than just public attention or entertainment content. KOLs typically have a loyal fan base on platforms such as WeChat, Weibo, Douyin, Xiaohongshu, X (formerly Twitter), YouTube, and Instagram, whose opinions are highly trusted by their followers, giving KOLs unique value in promoting products or services. For some brands, KOLs can have a more effective impact than celebrities or widely popular influencers.
In contrast to influencers who usually target a broad audience and rely on content quality or popularity to gain influence, KOLs' core advantage lies in their deep industry knowledge and in-depth analysis of specific topics. This enables them to provide more valuable information and insights within their professional fields.
In the cryptocurrency sector, KOLs typically exhibit the following characteristics:
Content Creators: Publish analytical articles, videos, and discussions about blockchain technology, market dynamics, or crypto projects, helping audiences understand complex concepts.
Analysts and Researchers: Provide in-depth market analysis, project evaluations, and technical interpretations, assisting investors in making informed decisions.
Thought Leaders: Lead discussions within the community, shaping the direction of industry conversations and influencing industry development trends.
Project Founders or Core Contributors: Share the latest developments and technical details of projects, building trust in the project and attracting supporters.
Overall, KOLs not only help educate audiences and simplify complex information but also influence investors' decisions, serving as an important force in building industry trust and accelerating adoption.
Part TWO
The Role of KOL Agencies
KOL agencies play a vital role in cryptocurrency marketing in the Chinese-speaking region, acting as a bridge between Web3 projects and their target audiences. Their main functions include:
KOL Selection: Identify KOLs in the crypto space with genuine, active fan bases, ensuring their values and professional backgrounds align with the project's goals for mutually beneficial collaboration.
Building Trust and Credibility: Enhance the project's credibility through the authority of KOLs. Trust and professionalism are particularly important in the Asian market.
Marketing Strategy and Management: Plan KOL marketing activities that align with brand goals, including strategic planning, content co-creation, and platform selection (such as Twitter, Telegram, YouTube, WeChat, Douyin, Xiaohongshu, etc.) to maximize reach and impact. Additionally, agencies promote deep interaction between projects and communities through discussions and educational content like AMAs (Ask Me Anything) and Twitter Spaces.
Market Localization Navigation: Provide professional insights into the unique cultural characteristics and digital ecosystem of the Chinese-speaking cryptocurrency community. Monitor activity performance and adjust strategies to optimize results, enhance return on investment, and ensure quality.
Part Three
Why Projects Need Agencies
Cryptocurrency projects, especially before their Token Generation Events (TGE), face unique challenges in a highly competitive and rapidly changing market. Hiring a professional agency is often crucial for developing a successful go-to-market (GTM) strategy. Below are reasons outlined from the perspectives of strategy, marketing, listing and trading, user community, and market making.
Expertise and Strategy
Cryptocurrency marketing differs significantly from traditional marketing. Agencies focused on cryptocurrency are well-versed in industry terminology, audience characteristics, and the operational dynamics of specific platforms (such as Telegram, Discord, Reddit, Twitter). They excel at crafting engaging narratives around complex blockchain technologies and token functionalities to spark interest and build trust. They target niche and active audiences across specific cryptocurrency channels, ensuring maximum impact before the token launch (TGE). Excellent cryptocurrency agencies develop customized marketing plans based on project needs, whether for ICOs, NFT launches, or DeFi protocols and infrastructure projects reaching milestone stages. They utilize content marketing, SEO, KOL marketing, social media engagement, public relations, and paid advertising, with all strategies optimized for cryptocurrency audiences.
Moreover, agencies can assist projects in gaining exposure on cryptocurrency media platforms, establishing industry influence, and managing public perception to counteract the negative stereotypes that the industry sometimes faces. For startups and small teams, collaborating with agencies can free up internal resources, allowing them to focus on product development and core business operations while experts handle complex and time-consuming marketing tasks.
Listing and Trading
Agencies leverage existing relationships with centralized and decentralized exchanges to assist projects in completing the listing process. They lay the groundwork for successful listings by conducting pre-listing promotional activities, generating market buzz, and attracting strong initial trading volumes. Additionally, agencies can guide projects in adjusting listing strategies to adapt to market conditions, optimizing listing outcomes, which is crucial for the sustained development in the post-TGE phase.
By enhancing project visibility and attracting a broader audience, agencies indirectly drive trading volume growth. Higher visibility typically means more potential trades. The strong and active communities cultivated by agencies can generate ongoing interest and loyalty, encouraging long-term trading activities rather than short-term speculation.
User Community
Cryptocurrency projects heavily rely on community-driven efforts. Agencies specialize in building and nurturing active online communities on platforms like Telegram, Discord, Reddit, and WeChat. They manage discussions, resolve issues, and foster a sense of belonging. Some agencies also assist in designing airdrops, staking rewards, or whitelist activities to attract early adopters and token buyers. Agencies help build knowledgeable and actively engaged communities by explaining the token's value proposition, use cases, and underlying technology to potential users and investors.
Market Making
Some projects may require agencies to provide liquidity support. It is reported that some agencies work closely with market makers to maintain stable trading activity for projects, preventing early sell-off behaviors that could damage the project's reputation. Agencies also act as a bridge between projects and market makers, ensuring that market-making strategies align with token issuance (TGE) goals for smooth market entry.
Others
Agencies create data-driven roadmaps for the crypto market, aligning pre-TGE initiatives with long-term project goals. They develop comprehensive go-to-market (GTM) plans and actively manage community sentiment, which is crucial for maintaining credibility before the TGE. Additionally, they utilize real-time data to optimize marketing activities, ensuring effective resource allocation for maximum impact.
Part Four
Overview of KOL Agencies in the Chinese-speaking Region
The following content introduces some KOL agencies based on existing data and information available on the X platform, highlighting their expertise in cryptocurrency marketing. It should be noted that some agencies may have limited information, and related inferences are based on publicly available data and incomplete information. (No particular order)
Mango Labs (@MangoLabs_)
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Introduction
Mango Labs is a marketing agency focused on Web3, specializing in providing marketing and community engagement services for cryptocurrency projects. Based in the Chinese-speaking region, it is regarded as a leading full-stack expert in Web3 growth and narrative development in the Asia-Pacific region. They focus on pre-TGE marketing activities and leverage KOLs on platforms like X and Telegram to enhance project visibility. Mango Labs is known for connecting projects with mid-to-high-end KOLs and excels at generating buzz before TGE through strategic content and community activities. Their professional strategies for operating within the Chinese cryptocurrency community make them an important partner for projects aiming to enter the Asian market.
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Service Highlights
Narrative Creation: Develop multi-layered narratives tailored to the understanding levels of different Web3 audiences.
Chinese KOL Promotion: Fully understand each Chinese KOL and effectively collaborate with them.
Listing and MM Consulting: Past clients have achieved significant success in listing on centralized exchanges and market cap management, providing professional consulting services.
User Community: Maintain close contact and collaboration with trading communities in the Chinese market.
Other comprehensive services also include:
Strategic narrative and growth
KOL placement and management coordination
Marketing activities and community growth
Event organization and operation
More additional services
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Team Structure
The team members all possess rich industry experience, including senior professionals from top venture capital firms, exchanges, opinion leaders, and incubators, who have unique insights into various fields of the Web3 ecosystem. The team focuses on cryptocurrency sub-sectors with a lean and flexible structure, providing comprehensive support for projects from brand awareness to execution through long-term collaboration. Core members include:
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Business Model
Services are customized based on the current stage and expectations of the project. The execution period ranges from short-term plans to long-term consulting collaborations. Fees will be negotiated based on the number of KOLs, content formats, activity plans, and more. The marketing plan can also adopt a campaign-based model, charging for KOL promotion, content creation, and event management. The total price is not fixed, and the team typically charges a percentage of the marketing budget as a service fee.
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Cooperation Cases
Solv Protocol (@SolvProtocol)
Initia (@initia)
Sign (@ethsign)
Huma Finance (@humafinance)
Mew (@MewsWorld)
Sonic (@SonicSVM)
Aptos (@Aptos)
Hashkey (@HashKeyGroup)
Amber (@ambergroup_io)
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Advantages
The Degen team members have a strong network of crypto KOLs, possess consultant-level narrative capabilities and marketing strategies, and have rich expertise and a good track record in the Chinese market.
JELabs (@JELabs2024)
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Introduction
JE Labs is a Web3 native marketing studio established in 2024, dedicated to helping aspiring startup projects build brands, expand communities, and unlock long-term value. The studio focuses on KOL-driven marketing campaigns for blockchain startups, targeting Chinese users and prioritizing community engagement. JE Labs plays a key role for early projects that need rapid community growth. Its pre-TGE marketing strategies include establishing KOL partnerships and implementing customized social media strategies to enhance brand exposure and user engagement.
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Service Highlights
Strategic Consulting: Tailored strategic guidance for early Web3 projects, helping them clarify brand and market positioning in the Chinese region and develop go-to-market strategies.
KOL Marketing: Maintain a curated network of crypto KOLs covering major platforms in China, connecting them with projects to expand influence and enhance credibility. Design KOL-centric marketing activities to boost project engagement and spark organic discussions, coordinating promotional activities to ensure alignment with project vision and creating culturally and contextually resonant, community-centered marketing efforts.
Content Marketing: Produce brand content and organic content tailored for the Chinese Web3 community to attract and educate target audiences. For the Chinese market, they have created relevant guiding content that combines technical blockchain concepts with easily understandable information. For example, "Exploring the Asian Market" and "Web3 Marketing Green Paper" are both produced by JELabs.
Public Relations: Provide comprehensive PR services to help projects enter the market, ensure media coverage, manage press releases, and establish relationships with crypto-focused publications and platforms, especially those influential in the Chinese region.
Funding Support: Assist early Web3 projects in preparing and executing successful fundraising activities, focusing on market momentum before TGE.
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Team Structure
Unlike teams with dedicated KOL coordinators, digital marketers, and blockchain consultants, the JE team is more project-oriented, with each project manager helping and tracking a project’s growth from 0 to N.
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Business Model
Customized services and fees based on the project, enhancing the brand, exposure, user growth, and trading volume through KOL activities, marketing strategies, events, and content. The team provides customized packages for pre-TGE launches. Typically, they charge a portion of the project’s marketing budget as a service fee.
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Cooperation Cases
Due to being newly launched, public data is limited, but releases on the X platform show collaborations with emerging DeFi projects, focusing on community interaction.
Particle Network (@ParticleNtwrk)
Aptos (@Aptos)
Sonic Labs (@SonicLabs)
Bedrock (@Bedrock_DeFi)
0xScope (@ScopeProtocol)
Bluefin (@bluefinapp)
Astar Network (@AstarNetwork)
Bedrock (@Bedrock_DeFi)
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Advantages
Research capabilities. The founders have backgrounds in marketing and listings. They are quite professional in marketing design and community management. The team maintains close contact with KOLs, having collaborated with over 400 KOLs and communities, covering key markets such as China, Korea, Southeast Asia, and the CIS.
4XLabs
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Introduction
4XLabs helps global Web3 projects succeed in the Chinese market through comprehensive strategy execution. They go beyond traditional influencer marketing, combining strategic positioning, data-driven community growth, capital networks, and ecosystem synergy to provide end-to-end solutions from market entry to scaling operations. 4XLabs leverages localized KOLs to support pre-TGE activities on platforms like X and WeChat, which is crucial for entering the Chinese crypto market.
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Service Highlights
Market Intelligence and Positioning: Project diagnostic reports and analyses (including regulations, competitors, localization roadmaps, etc.).
Multi-layered Expansion of Project Influence: Deploy KOL matrices to amplify project voice and exposure through top KOLs and media platforms.
Ecosystem Integration: Including partnerships with investors, exchanges, and projects in the DeFi, NFT, and infrastructure sectors. Hosting/co-hosting events, AMAs, etc., to enhance project recognition.
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Team Structure
The 4XLabs team consists of several top KOLs from the Chinese-speaking region. They are veteran figures in the cryptocurrency field with years of experience and solid professional backgrounds in cryptocurrency investment and research. Core team members include:
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Business Model
4XLabs collaborates with partners to drive localization and growth of Web3 projects in the Chinese market through two main models:
Strategic Advisory Partnerships: Acting as a full-service advisory team, providing highly customized solutions to establish long-term strategic alliances (including exposure, growth, capital matching, and market integration).
Marketing Promotion Partnerships: Amplifying visibility through top KOL networks, MCN agencies, and media platforms (content, events, promotions, etc.).
Service fees are generally based on token payments, with detailed discussions possible based on unlocks or FDV, and payments can be settled in fully liquid tokens (such as USDC, BTC) either in a lump sum or in phases.
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Cooperation Cases
Pendle (@pendle_fi)
Hyperliquid (@HyperliquidX)
Puffer Finance (@puffer_finance)
Movement (@movementlabsxyz)
Solana (@solana)
Arbitrum (@arbitrum)
Aptos (@Aptos)
BTCFi ecosystem projects
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Advantages
Possesses the potential for hyper-localized strategies in the Chinese-speaking region. As a team composed of KOLs, 4XLabs has a clear advantage, with each member able to leverage personal influence to drive community action, helping global Web3 projects reach 80% of Chinese users.
LFG Labs (@dubailfg) / Snow Team (@snow949494)
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Introduction
LFG Labs is a global Web3 marketing agency focused on key markets such as China, Korea, Japan, and the Middle East. They excel at navigating the complexities of these diverse regions to drive project development in the Web3 space. LFG Labs plays a key role in pre-TGE marketing by connecting projects with KOLs who have a strong fan base in the crypto community, enhancing project credibility and investor interest. LFG Labs supports Web3 businesses to thrive in their target markets.
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Service Highlights
Content Creation: Enhance brand authority in the Web3 space through data-driven content strategies.
Media Distribution: Cover a broader audience through targeted media distribution channels, amplifying brand message exposure.
KOL Marketing: Leverage the influence of key opinion leaders to drive engagement and credibility within the Web3 community.
Community Management: Promote community growth through validated strategies across multiple countries and platforms.
KOL Round Financing: Assist projects in driving and ensuring effective KOL round financing.
Market Entry Strategy: With rich resources from various parties, provide marketing, content, and other services, utilizing proven methods to achieve lasting effects and help enhance project brand awareness.
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Team Structure
The LFG Labs team includes KOL managers, content creators, community managers, project and market researchers, focusing on platforms like Telegram and Twitter. Team members are distributed globally and are OGs in the crypto field. Snow (@snow949494) is the founder of LFG Labs, and other members' information is rarely disclosed.
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Business Model
Fees are charged for KOL promotion and event execution. The team is known for its relatively lavish budget in KOL promotion distribution (although the actual service fee is only a small percentage of this budget). To achieve ideal results, the team recommends that projects reach at least 100+ KOLs in synergy. In addition to basic KOL marketing collaborations, LFG Labs also assists projects in completing KOL round fundraising, charging a certain percentage fee, and providing other additional consulting services for a fee.
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Cooperation Cases
Metis (@MetisL2)
API3 (@Api3DAO)
GALA Games (@GoGalaGames)
Aptos (@Aptos)
Stacks (@Stacks)
Mask Network (@realMaskNetwork)
Io.net (@ionet)
Movement (@movementlabsxyz)
VANA (@vana)
Solayer (@solayer_labs)
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Advantages
Establish deep connections with opinion leaders (KOLs) and possess rich marketing resources and expertise in community-driven marketing. They have professional capabilities in pre-token generation event (TGE) marketing. They achieve this by providing comprehensive marketing services tailored to the unique needs of regions such as China, Korea, Japan, and the Middle East. Their goal is to be a catalyst for clients' success in these dynamic market environments.
Cipher Dance
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Introduction
Cipher Dance is a Web3 agency focused on creative KOL marketing, providing one-stop services for projects entering the Chinese crypto market. The team utilizes unique content formats to leverage KOLs to create project awareness and attention, making their creative approach an ideal choice for projects seeking large-scale pre-TGE dissemination.
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Service Highlights
KOL Marketing: Establish links between project brands and KOLs to achieve maximum brand coverage. Cipher Dance has connected with over 2,000 curated KOLs, covering English, Chinese, CIS, Turkish, and Southeast Asian markets. The team targets audiences by region, chain, and vertical field. Provides KOL round fundraising consulting and execution plans for projects.
Social Media Management: Create engaging narratives and cultivate active online communities. Conduct strategic content creation and publishing on major social media platforms. Enhance brand loyalty through community interaction and management.
Community Building: Build strong, active, and loyal communities around the brand. Design and implement community engagement programs. Support the management of online forums and groups. Organize online and offline community events. Collect community feedback to improve products and services.
Media and Public Relations: Shape public perception and ensure valuable media coverage. Write compelling press releases and media materials. Establish relationships with key journalists and media organizations. Ensure features and interviews are published in top publications. Monitor media mentions and manage public image.
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Team Structure
Their team consists of senior marketers with over 6 years of experience and leading KOL networks, including:
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Business Model
Cooperation fees are customized based on different KOL campaigns for KOL collaboration and content creation. Higher-impact creative activities may charge higher prices, with costs varying based on the scope of services.
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Cooperation Cases
RedStone (@redstone_defi)
Particle (@ParticleNtwrk)
Carv (@carv_official)
Chainbase (@ChainbaseHQ)
Space and Time (@SpaceandTimeDB)
Theoriq (@TheoriqAI)
Obol (@Obol_Collective)
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Advantages
Data-driven approach to transforming project ideas into concrete results, broadening their influence across various channels. Successfully executing TGE marketing relies not only on PR placements and KOL networks but also on building connections and interactions with community users. Their approach involves a comprehensive understanding of each project's narrative, providing suitable KOL and media content strategies, and meticulously planning and managing community activities.
TinTinLand
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Introduction
TinTinLand is China's leading Web3 developer community and event organizer, dedicated to enhancing project visibility and influence. The platform provides educational courses, event planning, and public relations services for overseas cryptocurrency projects entering the Chinese market. Focusing on developer and project growth, TinTinLand's mission is to empower Web3 developers by creating developer communities and targeted promotional activities. They play a key role in user acquisition and project adoption, which are core metrics for success in cryptocurrency marketing. This strategy aligns with the industry's demand for customized strategies targeting technical audiences, such as developers. Additionally, TinTinLand is an early supporter of the Polkadot ecosystem.
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Service Highlights
Brand Promotion and Community Building: Establish and manage project communities in WeChat groups for technical discussions and resource sharing. Host online events and publish articles on social media platforms to increase public awareness of the project.
KOL Collaboration: Collaborate with influential narrative-driven KOLs to stimulate discussions around project-related topics, creating viral effects for key project announcements and helping increase user growth.
Offline Conferences: Organize project Asian tour events in major cities such as Shanghai, Hangzhou, Shenzhen, and Chengdu. Strengthen the project's influence in Chinese-speaking regions and facilitate direct communication between the project and users and developers.
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Team Structure
The two co-founders of Tintinland are veterans in the crypto industry with extensive experience in building and managing developer communities, introducing a large number of developers and early projects to different ecosystems, and creating various courses for new developers from 0 to N in different programming languages. The current core team members include:
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Business Model
Tintinland offers a variety of services based on project needs, including online courses for developer communities, KOL outreach and collaboration management, media articles, and recently focused Chinese roadshows, campus tours, etc., with different fee structures for each service. Among them, KOL marketing packages will charge a service fee based on a certain percentage of the budget. The fees for the China tour vary by city and project requirements.
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Cooperation Cases
Trained over 25,000 developers in courses such as Starknet (@StarknetFndn), Rust (@playrust), and Solana (@solana), enhancing the talent pool in Web3.
Collaborated with leading projects such as Solana (@solana), Ton (@tonblockchain), Sui (@SuiNetwork), Avalanche (@avax), Aptos (@Aptos), Story (@StoryProtocol), Boundless (@boundlessxyz), and 0G (@0G_labs) to ensure content quality and user offline engagement.
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Advantages
Tintinland is an experienced developer community with a large base of developers and ecosystem partners. Among all the services provided, including educational courses, public relations services, and hackathons, the most inspiring is the project's Asian tour or campus tour.
Part Five
How to Choose a KOL Agency
For overseas projects looking to enter or expand in the Chinese crypto market, choosing the right KOL agency is crucial. Some agencies primarily offer specialized services ranging from pure KOL promotion to long-term strategic consulting, while others broadly focus on Web3 development or digital marketing, and some are highly specialized in promoting collaborations with crypto KOLs. Choosing the right KOL agency requires evaluating their expertise, network resources, strategies, and alignment with project goals and the unique culture of the Chinese crypto market.
Before making a final decision, it is advisable to carefully consider the following key factors:
Cryptocurrency Expertise: Ensure that the agency has extensive experience and a deep understanding of the cryptocurrency and Web3 fields, not just common digital marketing knowledge. They should be familiar with the industry's uniqueness, terminology, and user community behavior. Projects can compare multiple agencies based on their goals and choose those with a good track record in crypto marketing, especially in pre-TGE activities.
Regional Expertise: Prioritize agencies with a strong influence and resource network in Chinese-speaking regions (including mainland China, Hong Kong, Taiwan, and Singapore) that understand local platforms (such as WeChat, Weibo, Douyin, Xiaohongshu, etc.) and cultural communication styles. The ability to create messages that resonate with local culture and understand local user sentiments is crucial for success in the Chinese market.
Quality of KOL Resources: Verify the authenticity and quality of the KOL resources that the agency collaborates with, ensuring that the KOLs they work with have real and active audiences. If possible, request analytical data on follower counts and engagement rates. Ensure that the agency performs excellently on platforms relevant to the target audience.
Service Offerings: Assess whether the agency's services align with the project's current needs (e.g., pure promotion, strategic consulting, fundraising support, pre-TGE marketing, listing, etc.). Understand their fee structure (fixed fees, performance-based, token incentives, content output, etc.). Match the budget with their pricing model (smaller agencies may offer cost-effective solutions, while larger agencies provide broader services but at higher costs).
Team Professionalism: Choose a team with diverse backgrounds, including professionals from the crypto industry, marketers, and strategic thinkers who understand the technical and community aspects of Web3 and can tailor activities for the Chinese crypto community based on the project's narrative.
Transparency and Compliance: Ensure that the agency provides clear communication, detailed reporting, and analysis to track the effectiveness of activities. At the same time, ensure they can effectively navigate China's complex cryptocurrency regulations to avoid compliance risks during activities.
As KOL-driven activities continue to grow in the crypto space, the importance of KOL agencies in Asia in digital marketing is becoming increasingly prominent. The KOL agency market in Chinese-speaking regions is vibrant and rapidly evolving, with agencies like Mango Labs, JELabs, 4XLabs, LFG Labs, Cipher Dance, and Tintinland playing key roles in crypto marketing. These agencies focus on pre-TGE activities, leveraging KOLs to build trust, generate buzz, and enhance community engagement, standing out in regions with a large audience proficient in crypto. Although they focus on crypto and KOL-driven strategies, differences in scale, creative approaches, and platform expertise allow overseas projects to find tailored partners. For overseas projects, choosing the right KOL agency as an indispensable partner can effectively address the complex relationships between technology, community, and culture, achieving impactful pre-TGE marketing and sustainable growth. Projects should carefully screen agency partners based on their cryptocurrency expertise, regional focus, and comprehensive service offerings to find partners that can effectively amplify their messages and build strong communities.
Part Six
Introduction to Some KOLs in the Chinese Market
In addition to agencies, some top individual KOLs also play a crucial role in helping crypto projects with marketing, listings, and pre-TGE activities. For overseas projects entering the Chinese market, collaboration with these individual KOLs can be a great supplement when the budget allows. Below are examples of two crypto KOLs in the Chinese market based on available information, with more KOLs to be organized in the future. Suggestions and additions are welcome (in no particular order).
0xCrypto Wizard (@Cryptowushi)
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Introduction
0xCrypto Wizard is a KOL focused on cryptocurrency, with 31,900 followers. His tweets primarily target retail investors looking to participate in testnets, events, and other ways to access pre-TGE projects, providing followers with guides to earn points or airdrops for future token distributions.
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Twitter Followers and Characteristics
0xCrypto's follower base includes crypto enthusiasts, retail investors, traders, and Web3 participants, particularly focused on the DeFi sector, with a significant Chinese audience. These viewers typically seek investment advice, participation guides, airdrop opportunities, important project updates, or easily understandable project narratives.
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Twitter Shout-outs
Project Growth: Promotes early-stage crypto projects, recommending participation and guiding users into testnets to uncover future growth potential, often linking content to relevant Telegram groups, Discord servers, or referral codes for exchanges like Binance.
Promotional Content: Promotional content may be organic or paid. His tweets are usually concise, timely, and attention-grabbing due to the potential for profit from participation.
Educational Content: Provides guides or insights on complex crypto topics (such as DeFi or infrastructure). Offers guidance on participating in testnets and various event tasks to earn points.
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Collaboration with Projects
0xCrypto tends to collaborate with DeFi protocols to enhance engagement. Promotions typically involve tweeting about token launches, airdrops, or community events, directing followers to Telegram or Discord. Affiliate marketing (e.g., Binance referral links) is a common practice in his tweets. 0xCrypto's endorsement is likely to bring precise retail traffic to projects.
Dayu (@BTCdayu)
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Introduction
Dayu is a well-known Chinese crypto KOL (crypto OG representative) who has built a community focused on content creation, emphasizing cryptocurrency insights, market analysis, and community interaction. He is renowned for providing valuable content and participation guidance to the Chinese crypto audience and is deeply involved in various DeFi protocols, making him a key opinion leader in the Web3 space. To date, he has 268,000 followers on Twitter and operates a communication group on Telegram with 23,163 participants.
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Twitter Followers and Characteristics
Content attracts Chinese crypto enthusiasts, including retail investors and Web3 participants, focusing on market trends, project analysis, and community-driven discussions.
High engagement rate among followers, with clear characteristics of typical crypto influencers based on interaction metrics (likes, retweets, replies). Dayu's account is noted for providing valuable trading insights and project recommendations, attracting an active and responsive audience. The high engagement rate indicates a strong community trust, with users actively participating in discussions related to topics Dayu posts.
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Twitter Shout-outs
Posts content related to various cryptocurrency projects, especially those in early stages or with growth potential. His promotional strategies are targeted and strategic, often associated with his reputation for identifying potential opportunities.
Highlights projects in different crypto sectors, such as DeFi, NFTs, and GameFi, covering both mainstream cryptocurrencies and lesser-known early altcoins.
Promotional content is typically data-driven, providing insights on price fluctuations or project fundamentals. Communication is direct and professional, focusing on delivering value.
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Collaboration with Projects
Dayu also collaborates with other top KOLs to help projects enhance their influence through technical reports, narrative analysis, community management, and more. Additionally, he is closely linked with a crypto media organization called Followin, supporting projects' market entry strategies and providing resources from Japan, Korea, Vietnam, and other regions.
Please visit https://btcdayu.gitbook.io/dayu for investment guides on Dayu's personal website, including information on major exchanges, on-chain tools, wallets, decentralized exchanges, dashboards, investment papers, case studies, and research, which can be very helpful for newcomers or those looking to systematically learn.
Part Seven
Introduction to Major Chinese Media Organizations
WuBlockchain (@WuBlockchain)
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Introduction
WuBlockchain (吴说) is a leading global media outlet specializing in cryptocurrency and blockchain, adhering to the principle of "reporting facts close to the truth," providing original, independent, and reliable professional reporting. Its content is available in both Chinese and English, with global recognition exceeding 1.5 million, covering 90% of cryptocurrency industry professionals, making it essential reading for industry leaders.
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Service Channels
Official Website - Desktop-integrated news
Mobile App - Mobile-integrated news
Social Media - Interaction with industry users
Audio/Video - Primarily focused on podcast content
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Service Highlights
Content creation, marketing services, advertising services, news reporting, podcasts, interviews, strategic development, and resource integration.
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Advantages
Global Influence Center: Regarded as the most influential overseas crypto media, supporting multiple languages (Chinese, English, etc.). It has over 1.5 million loyal crypto readers, 90% of professionals, 500,000+ Twitter followers, and 50,000+ local community members.
Top Industry Reputation: Known for providing in-depth reporting and strong credibility.
Leader in Global Media: Ranks among the top in global cryptocurrency media, particularly excelling on Twitter/X.
High-Quality Global Audience: WuBlockchain has the highest quality users, including high-net-worth Web3 users, venture capital firms, KOLs, and industry experts.
Leading Web3 Leadership Dialogue: Attracts blockchain leaders to share insights, focus on strategies, and drive forward-looking discussions.
Top-Notch Content Quality: A team of Web3 researchers and media professionals produces original, in-depth content.
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Pricing Model
Prices vary based on different needs.
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Client Examples
ChainCatcher (@ChainCatcher_)
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Introduction - ChainCatcher:
Founded in 2018, ChainCatcher is a leading Chinese Web3 media and data service provider, with over 1.2 million online users and a total reading volume exceeding 1.8 billion. ChainCatcher is widely recognized for its cutting-edge in-depth content, becoming an important information source for investors, practitioners, and developers. Our team members are currently distributed across mainland China, South Korea, Southeast Asia, and North America.
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Introduction - Rootdata (@RootDataCrypto):
Rootdata is a crypto asset data platform supported by the ChainCatcher development team. Committed to "making crypto investment simpler," Rootdata processes over 4.3 million search requests monthly and has become the preferred data decision-making platform for 1.8 million crypto investors. In addition to ChainCatcher, Rootdata has established strategic partnerships with TokenPocket, ChainCatcher, Link3, CoinGecko, and Tokenomist, with over 25 million global users.
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Service Channels
Official Website - Banners, news updates, popular articles, hot topics
Mobile App - Banners, news updates, push notifications
New Media - WeChat, vertical media, traditional media, overseas media
Events - AMAs, community interactions, live broadcasts, offline events
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Service Highlights
News, submitted articles, interviews, project analysis, research reports, translations, Telegram AMAs, X spaces, industry salons, and various advertisements from Rootdata.
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Advantages
Project Growth: Gathers high-quality industry media, community KOLs, social platforms, and auditing agencies to provide comprehensive resources that support community growth and talent attraction for projects, aiding value realization from 0 to 1 and 1 to 10.
Global Influence and Coverage: RootData's data and research content have been cited or reported by industry and mainstream authoritative institutions such as Binance Research, CoinDesk, CoinMarketCap, Cointelegraph, and The Wall Street Journal.
Influence Metrics: Higher usage frequency, greater trust from investors, making Rootdata the first choice for beginners and experts, with unique IP visits exceeding 1.5 million and daily unique visitors of over 45,000.
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Pricing Model
Prices vary based on different needs.
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Client Examples
PANews (@PANewsCN)
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Introduction
Founded in March 2018, PANews is a leading think tank information platform in the blockchain and Web3.0 field, providing forward-looking insights and research reports for entrepreneurs and innovators in the industry. Both co-founders of PANews have received the Forbes 30 Under 30 Asia award.
Notably, PANews is the news platform of PANONY (@PANONYGroup) aimed at institutional and retail investors, providing key dynamics and opportunities through timely content analysis. Additionally, PANews is an official co-curator for Tencent News, focusing on daily blockchain news. PANONY serves as an incubator, investor, and consultant for crypto and blockchain businesses, assisting over 150 startups globally in formulating effective market entry strategies for successful launches and providing consulting services for Fortune 500 companies in industry integration and expansion.
In other words, PANONY provides project consulting services, while PANews offers project media services.
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Service Channels
Website, application, social media platforms, etc.
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Service Highlights and Advantages
Breadth: Well-known trilingual journalists verify relevant news, publishing original content in Chinese, Korean, and English.
Depth: Focuses on providing in-depth commentary on important topics for entrepreneurs, developers, and executives.
Height: Exclusive insights from candid interviews with industry leaders in Asia.
Communication: Brand recognition, communication frameworks, content strategies, press releases and media relations, influencer/KOL relations, community, consulting/education/training, meetups/roadshows/conferences/speeches, exchange relations, crisis management.
Business Strategy: Business roadmaps, white paper consulting/auditing, due diligence, market research analysis, consultant introductions, strategic investors, endorsements, stakeholder mapping, risk identification.
Marketing and Advertising: Bounty campaigns, airdrop services, digital advertising purchasing and implementation, channel marketing.
Creative and Production: Corporate image development, visual identity design, website design, application development, video production.
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Pricing Model
Prices vary based on different needs.
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Client/Work Examples:
Foresight News (@Foresight_News)
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Introduction
Foresight News is a market-leading foresight service agency for future news and events, providing forward-looking planning for media, government, corporate, and public relations clients. Foresight News covers future events from the UK, the US, and globally, assisting newsrooms and press offices in planning reporting directions and optimizing resource allocation to ensure the timeliness and relevance of content.
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Service Channels
Website, application, Foresight Wiki, Foresight Events, etc.
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Service Highlights
Original articles, storytelling, interviews, research reports, news reports, advertising, AMAs, Foresight events, custom events, content guidance, public relations consulting, resource development, etc.
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Advantages
Professional, Research-Driven Content: Focuses on providing in-depth, research-based content, often presenting detailed reports on industry trends, regulatory changes, and developments from a more analytical perspective.
Focus on Institutional and Regulatory News: Emphasizes institutional and regulatory dynamics in the crypto space, a niche often overlooked or underestimated by mainstream media.
Featured Events: Hosts flagship annual events in Hong Kong, gathering top crypto experts. Additionally, Foresight News provides comprehensive coverage of events and their potential market impacts.
Profound Opinions and Analysis: Also offers a range of analytical content, such as expert opinions and market insights, providing readers with deeper information than mere news.
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Pricing Model
Prices vary based on different needs.
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Client Examples
Not disclosed
Odaily (@OdailyChina)
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Introduction
Odaily is a leading Web3.0 industry content platform in the Asia-Pacific region, with an exclusive strategic partnership with 36Kr. Odaily focuses on producing news, in-depth analysis, and industry research covering blockchain technology, crypto assets, decentralized protocols, and other cutting-edge fields. Odaily is committed to providing integrated marketing services for industry-leading companies.
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Service Channels
Website, application, social media, WeChat, traditional media platforms, etc.
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Service Highlights
News, articles, research, banner ads, app push notifications, AMAs, X spaces, offline meetups, hackathons, industry resource integration, etc.
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Advantages
Wide Market Coverage: Odaily covers a variety of topics from market trends, technical analysis, and blockchain development to regulatory updates, with a particular focus on the latest developments in China. Its global perspective provides readers with in-depth insights into both local and international crypto markets.
Clear and In-Depth Analysis: Odaily often goes beyond basic news updates, providing in-depth analyses of market events, trends, and emerging technologies. This thoughtful analysis helps readers understand the fundamental factors driving market changes, offering greater value than surface-level reporting.
Strong Local Network: In addition to its exclusive collaboration with the traditional media 36Kr, which focuses on technology and finance, Odaily has extensive connections in both traditional media resources and the crypto ecosystem, providing exclusive insights and news that other media may not access. Its close ties with key traditional media players in China's rapidly evolving crypto market give it a unique advantage.
Innovative Content Formats: Odaily employs various formats, including articles, interviews, podcasts, and reports, to meet the needs of different types of readers and audiences. This diversity helps attract audiences with varying preferences.
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Pricing Model
Prices vary based on different needs.
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Client Examples
Not disclosed
TechFlow (@TechFlowPost)
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Introduction
TechFlow is a media platform focused on providing news, analysis, and insights on blockchain technology, cryptocurrencies, and the digital economy. It covers a wide range of topics from market trends, technological innovations to regulatory updates and industry developments. TechFlow is known for its clear and accessible content, aiming to provide valuable information for both novice and experienced investors in the rapidly evolving field. Its clean design and intuitive approach make it a popular choice for readers seeking reliable and easily accessible crypto news.
DeFlow is an innovative agency aimed at connecting top Asian creators, developers, and KOLs with the global Web3 community. DeFlow encompasses TechFlow, a leading Chinese media brand, as well as active video creators and the community Diamondhands.
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Service Channels
Website, application, social media, WeChat, Twitter, etc.
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Service Highlights and Advantages
Marketing Strategy: Provides a well-experienced marketing team to offer comprehensive consulting and strategies for the Asian market.
Original Content: Delivers high-quality content and the most complete channel configuration. The core content team will conduct in-depth writing, including detailed interpretations of project fundamentals, potential, and vision, and create original charts through case studies to help readers understand.
Channel Publishing: Brand original content will be published across more than 10 channels and promoted in over 20 communities.
KOL Services: Gathers various KOLs within the Chinese region, possessing first-hand resources and channels, providing brands with efficient and cost-effective KOL services.
Event Planning: Plans and executes high-quality offline events based on brand requirements, enhancing the close connection between the brand and the community and partners.
Brand Design: Offers design services tailored to Asian culture, including branding, logos, official websites, and emoji packs.
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Pricing Model
Prices vary based on different needs.
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Client Examples
Conclusion
Before a project's token generation event (TGE), it is crucial for the project team to seek collaboration with local crypto media, agencies, and KOLs to help enhance the project's pre-launch hype and visibility. Additionally, partnering with trusted local media and KOLs can boost the project's credibility, making it more appealing to Chinese users who may be skeptical of overseas projects.
Chinese crypto agencies are familiar with local regulations and can help ensure that the project's TGE complies with Chinese laws, avoiding potential legal issues that could hinder the project's success. Local media and KOLs will also provide an effective channel to reach a highly active and relevant audience, achieving targeted promotion that resonates with the Chinese cryptocurrency community, thereby increasing TGE participation. More importantly, they can directly engage with active cryptocurrency communities, which is vital for building a strong base of early adopters and investors, key to the success of the TGE.
In summary, collaborating with KOLs/agencies/media, by enhancing project exposure, credibility, and community support—especially in the strategy leading up to the project's TGE—greatly ensures a smooth entry into the vast Chinese market, making it a decision that project teams should carefully consider and execute.
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