The road of "mouth play" is long and full of challenges, and mindset is crucial.

Author: Biteye

Have you been feeling confused and powerless after mouth play for so long? 🤔 Facing AI spam and information noise, the InfoFi track seems to be overly competitive, but true effective participation is definitely not about blindly spamming.

We have organized practical strategies for participating in InfoFi to help everyone adjust their mindset, improve content quality, and engage in a more precise manner! 👇

⭐️ 1. Core Metrics of InfoFi: Say Goodbye to Pure "Volume" Thinking

Smart Followers: Influential followers with high content quality. Many InfoFi platforms use smart algorithms to assess account influence, where the quality of followers is more important than quantity. Accounts with more Smart Followers can receive higher scores and rewards for each piece of content, which will be "weighted" and promoted by the algorithm.

Mindshare: Mindshare essentially refers to discussion heat and public opinion share. Some InfoFi platforms track the discussion of a coin or topic on social media. For example, they provide multi-dimensional metrics, including price trends, market sentiment, and mind share, helping users understand a project's popularity in the community.

Points Mechanism: InfoFi projects generally adopt a points system to incentivize users to produce content. For instance, publishing quality crypto content can earn "Yaps points." The algorithm comprehensively evaluates post quality, interaction depth, topic relevance, and particularly values interactions from Smart Followers (comments, retweets, etc.).

Points can be used for: gaining future airdrop eligibility and ranking higher on leaderboards. For example, Galxe Starboard also rewards rankings based on users' multi-dimensional contributions on-chain (number of tweets, likes, task completion).

In summary, to effectively participate and accumulate points, one must continuously produce valuable content and engage in high-quality interactions with the community, rather than merely pursuing quantity.

⭐️ 2. Ladder Strategy from 0 Followers to High Follower Count

1. Account Launch Phase (100-1000 Followers)

In the account launch phase, the most important thing is to interact and become familiar, actively commenting under popular KOL or project tweets, but ensure that the comments are insightful and spark discussions. The goal is to attract responses and increase account visibility. In terms of content publishing, initially, you can start by retweeting quality tweets or making brief comments on popular projects, tagging relevant topics to let the algorithm record your activity, without spending too much time on writing content, focusing mainly on interaction!

Here are some suggestions for newcomers, quoted from @DRbitcoin36, @wangy112375, and @comthruzuo.

First, you can check the 7-day and 30-day rankings on some project official websites to find influential figures to interact with, and include your tweets in the comments. Of course, don’t include your tweet link in every comment to avoid being flagged by the system. It’s best to link to tweets that are relevant to the topic, which can better provoke discussion and resonance, rather than just riding the wave.

Secondly, I recommend some enthusiastic teachers who generally respond when interacted with. For example, @Leoninweb3, @0xTodd, @sleepy0x13, @diamondhandjs, @zohanlin, @EnHeng456, @CalmanBTC, @ordjingle, @offthetarget, @ZFlab, @softlipa1018, @youyou5202, @0xKevin00, @ycryptoanalyst, @MonicaxiaoM, @WYmask, @Vito168, @jiujinshan2022, @sukicao2, @Dp520888, @Lucast168, @0xScottBTC, @CryptoPainterX, @hoidya_, @0xBclub, @wanghebbf, @isadora288881, @0xKingsKuan, @CindyCreation.

2. Growth Phase (1000-5000 Followers)

• Fixed Update Frequency: You can start writing more original short articles, covering market analysis, project summaries, airdrop strategies, etc. Each tweet should be of moderate length and closely related to current hot topics. Additionally, whenever there are "hot projects" on the InfoFi platform, participate in discussions and content creation promptly to gain extra exposure.

• Balance Quality and Quantity: Most projects emphasize quality > quantity. Avoid using AI to churn out articles; spamming meaningless content can easily lead to being blocked and disliked, even affecting the platform's evaluation of your account. High-quality long tweets often earn higher points.

• Continuous Interaction: Continue leaving comments under influential accounts (like KOLs on the Top list). Add these KOLs to your Twitter list and set notifications to comment promptly, showing some thought rather than just agreeing.

2. Advanced Stage (5000+ Followers)

• Quality Articles + Personal Brand: Continuously produce high-quality articles and gradually form a theme for your account, such as focusing on interpreting certain projects or explaining specific ecosystems.

Why focus vertically and emphasize content originality? 🤔 Data shows that by analyzing accounts with fewer than 35K followers but a high ratio of Smart Followers in the 30-day Top Yappers list, it is evident that content strengths (like focusing on a specific ecosystem or unique market observations) are key to building a personal "moat." Original, insightful content is easier to remember, while AI-generated content and ineffective social circles struggle to create Mindshare.

• Actively Interact with Project Teams: Follow official accounts of upcoming or listed projects, actively retweet and @ the project teams, and thoughtfully comment on their tweets. High-quality output can attract the attention of project officials, potentially leading to collaboration opportunities.

• Continue Interaction and Build Followers: Further establish relationships with other KOLs, such as mutual promotion or collaborative discussions, creating a win-win situation. In the long run, account influence is the "moat," allowing you to seize discourse and ranking faster than beginners in new projects.

Note that at any stage of content creation, do not rely too heavily on AI; you need to have your own insights rather than relying on AI to churn out articles, which can easily diminish goodwill and lower account weight.

⭐️ 3. Advanced Cases Starting from Low Followers

Newcomers often fall into a misconception: thinking that the more followers, the greater the influence. However, @Alvin0617 took 6 months to increase his Smart Followers by 80%, reaching a count of 1000, proving through his practice that even with a small initial follower count of a few hundred or thousand, there is still a chance to make it to the daily leaderboard on the InfoFi platform. He repeatedly emphasizes two core metrics: Smart Followers Ratio and Mindshare, here are some related experiences:

Follower count is not the only standard: The key is to attract those who truly understand the field and can bring high-quality interactions, Smart Followers. Alvin specifically mentioned that the more Smart Followers there are in an ecosystem, the faster that ecosystem will grow. For example, players in the Hyperliquid ecosystem. If you are interested in DeFi or PerpDEX, you can share content with these genuine "real money" players, and the information influence will grow exponentially.

Reinterpret Mindshare and try to be the "first to eat the crab": The concept of Mindshare is not about how many tweets you have posted, but how much space the content occupies in users' minds and whether it is closely related to a specific field or project. For instance, Alvin introduced Huma completely back in August last year before it became popular, and when Huma exploded, his account's Mindshare peaked at 15% that day! This reflects that those who recognize and discuss good projects first are the true value that InfoFi can highlight.

Precise Interaction Strategy for Low Followers: There’s no need to stubbornly pursue KOLs with hundreds of thousands of followers; instead, interact with those high-quality KOLs who may have fewer followers. Interaction is not about boosting presence but about establishing high-quality connections. Through this method, even with a small follower base, there is a chance to be noticed by truly influential people, creating a "ripple effect."

⭐️ 4. How to Choose Mouth Play Projects

With an increasing number of projects in the InfoFi track, it is crucial to choose projects that suit your abilities and pace.

High-Heat Projects (Intense Competition, Rich Rewards): This includes large projects like @Galxe, @ethos_network, which already have a lot of participants. These high-heat projects have large reward pools and high token potential, but the competition is also extremely fierce, requiring strong quality content and intensive interaction.

For example, Galxe Starboard attracted over 20 projects, including Plume and Dango, in its first phase, with a total reward investment exceeding $5 million.

Medium-Heat Projects (Moderate Attention, Balanced Input and Output): For example, @noisexyz, @wallchainxyz have moderate competition levels while also offering considerable rewards.

Cold Start Projects (Just Launched or Small Scale, Low Competition): Projects like @MirraTerminal, @GiveRep may have a small user base, making it easier to gain airdrop eligibility.

In summary, it is recommended to track multiple projects simultaneously, but it’s best not to exceed three to avoid spreading yourself too thin. Decide on participation focus based on project quality, your time investment, and risk preference.

⭐️ 5. Tips for Content Publishing Strategy: Creating Valuable Tweets

High-quality and frequent content output is key to mouth play in InfoFi. The content of tweets can refer to the following strategies:

Content Structure and Length: A tweet can include background information, personal opinions, and data support, such as simple charts, screenshots, or on-chain data, making it more persuasive. Long tweets (1000+ words with multiple images) often contain more information, easily satisfying the platform's "information weight" mechanism. Of course, ensure information relevance; it’s advisable to focus on one theme rather than aimlessly piecing together hot topics.

In terms of word count, generally, medium to long tweets (for example, a few hundred to a thousand words, occasionally one or two thousand words in a thread) can ensure information volume while being easy to read and interact with.

Publishing Frequency: Maintain stable output, but quality is always the priority. Ideally, post at least 1-3 tweets daily, preferably during active social hours, such as noon or evening in the UTC+8 time zone, to gain more real-time traffic. Besides original tweets, you can also appropriately retweet excellent content and add comments. However, do not sacrifice quality for quantity; the optimal strategy is to balance "quality + frequency."

Comment Interaction Tips: Interacting in the comments section is an important way to gain Smart Followers' attention and increase follower count. You can add top-ranking KOLs or popular project accounts to your notifications and leave comments promptly, posing in-depth questions or sharing relevant experiences. Additionally, reasonably presenting different viewpoints is also effective, as "reverse thinking" often sparks discussions.

Additionally, you can comment on new messages released by some official accounts on Twitter as soon as they are posted, which can bring you considerable traffic. For example, when official accounts of top platforms like Binance post new tweets, the earlier you comment, the higher the comment view count, which helps increase follower numbers. For instance, interacting with top KOLs like @cz_binance and @heyibinance, if your content is interesting, you might even gain their attention, bringing a lot of organic traffic to your account.

Combining External Resources: You can utilize the analytical tools provided by the platform to help choose topics. For example, some platforms regularly release Mindshare rankings and leaderboards, showcasing the hot topics of the week. By paying attention to these lists and selecting hot topics that have not been fully discussed for output, you can increase the relevance of your articles and the chances of being discovered.

### Conclusion

The road of "mouth play" is long and full of challenges, and mindset is crucial. It is inevitable to feel frustrated when seeing others flaunt large airdrops while you are not on the leaderboard or have minimal earnings. However, it is important to understand that some projects indeed require top KOLs to drive traffic, and their influence is the result of years of accumulation, so there is no need to overly concern yourself with it. At the same time, understand that some big names may be very busy or unable to respond to everyone due to their own considerations, so there is no need to hold a grudge.

The important thing is to focus on improving content quality and maintaining a positive mindset. We always encourage everyone to participate in the InfoFi ecosystem with a calm attitude, and together we can build a healthier and higher-quality crypto Twitter communication environment!

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