In this era where anything is possible, Bybit is redefining the boundaries of "possibility."

Dubai, UAE, July 9, 2025 — Bybit, the world's second-largest cryptocurrency exchange by trading volume, officially announced today a brand upgrade, marking a significant milestone in its six-year development journey. This upgrade not only includes a completely refreshed visual identity system but also launches the #IMakeIt global branding campaign, showcasing Bybit's steadfast commitment to reshaping the financial landscape and empowering over 70 million users worldwide.

A New Chapter: Breaking Boundaries, Creating Infinite Possibilities

Since its inception, Bybit has always been at the forefront of innovation, connecting centralized and decentralized finance, integrating crypto and traditional assets, serving a diverse audience from novice users to professional traders. Today, Bybit reaffirms its mission: not just to serve traders, but to reshape the way trading is conducted and experienced. In this era where anything is possible, Bybit is redefining the boundaries of "possibility."

Claudia Wang, Head of Marketing at Bybit, stated: "At Bybit, we believe that every user has the ability to take control of their financial future. The #IMakeIt campaign and the new brand visuals reflect our ongoing commitment to innovation, inclusivity, and empowerment. We aim to break boundaries, unleash potential, and lead our community into a future filled with infinite possibilities. This is not just a brand refresh; it is a bold leap inspired by our users and driven by vision."

Shaping the Future: Bybit's New Story

This brand transformation is not just an image update; it is a strategic step towards leading the evolution of finance, aimed at helping users take control of their financial future and making digital assets and decentralized tools more powerful, user-friendly, and inclusive.

Brand Vision: Reshaping global finance by unlocking everyone's potential.
Brand Mission: Resetting industry standards to create a crypto ecosystem centered on professionalism, inclusivity, and transparency, while being both guiding and sustainable.

The Core of the New Brand: "I"

The core of Bybit's new brand is the letter "I," symbolizing Identity, Innovation, and Intention. It represents the agency of every user and signifies that everyone is shaping the future together with Bybit.

Not Just a Visual Update, But a Comprehensive Transformation

This transformation is a complete reconstruction of Bybit's brand positioning and mission. From brand communication methods to user connection strategies, and the shift in empowerment models, Bybit is moving towards a new era that is more humanized, globalized, and localized. The brand tone is bolder and more authentic, guiding the transmission of brand values through storytelling, focusing on redefining financial possibilities for users worldwide.

Phased Rollout: Where You Will See Changes

Early July: Global brand launch, initiating social media campaigns and live press conferences
Mid-July: App updates, including interface and icon upgrades for both Lite and Pro versions
Coming Soon: New official website, including homepage, guided processes, and main product page optimizations
Starting in August: Continuous rollout of localized adaptations in various regions, covering video content, brand templates, internal tools, and global offline events across all levels.

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