"Only by truly returning to the user's perspective, being genuinely sincere, and building trust through step-by-step problem-solving can we truly become the first choice for the industry and users."

Recently, the second episode of the cryptocurrency industry's first column dialogue live show "Huobi Executives Face to Face," produced by Huobi HTX, has officially launched. In this episode, Huobi HTX's marketing center head and official spokesperson, Huobi Liuye, answered questions regarding the brand's historical sentiment, the platform's outstanding performance, the accumulation of user trust, the direction of creating a young and interesting brand, and the industry opportunities for women in Web3. She also revealed the "real benefits" for users on Huobi HTX's 12th anniversary. She believes that only by truly returning to the user's perspective, being genuinely sincere, and building trust through step-by-step problem-solving can we truly become the first choice for the industry and users.

Q: On the occasion of Huobi HTX's 12th anniversary, what exactly are we fighting for on the brand battlefield with the proposal of "returning to the user's perspective"?

We do not rely on nostalgia to eat off past achievements; sentiment must be supported by sincerity. This year, we are focusing on "sentiment + culture": on one hand, giving back to old users and evoking a sense of companionship. On the other hand, we are creating a young and interesting crypto culture. For example, on May 20th, we wrote a memorable phrase, "Experience can be given, but don't easily give your private key." We want to make crypto understandable and appealing, breaking into the mainstream perspective.

Q: In today's industry environment of "intense marketing and innovation," what kind of differentiated strategy does Huobi HTX plan to use to establish its user moat? Are there any blockbuster marketing tricks you can reveal?

Huobi HTX does not rely on gimmicks; we only focus on sincerity. The rewards we issue are real, and the rules are clearly stated. From "KOLs receiving rewards" to "70% of rewards given to ordinary users," and then to "You have talent, I have wealth," Huobi HTX hopes to exchange every bit of sincerity for long-term trust from users. "Co-building" is not just a slogan; it is about genuinely wanting to turn user suggestions into products and create a stage.

Q: In the context of frequent regulatory changes and declining user trust in centralized platforms, how does Huobi HTX plan to reshape trust through "trust marketing"? What specific strategies will be implemented?

Trust is not built through words but through the gradual accumulation of "solving problems." Huobi HTX has shortcomings, and we never avoid them. We are not afraid of users raising questions; we fear no one responding. If I can solve it, I will do it immediately; if I cannot, I will provide honest feedback. Executives face-to-face is not a show; it is about making problems transparent and normalized.

Q: Why does Huobi HTX continue to create "Huobi HTX's First Sister"? What is Liuye's perspective on the industry opportunities for women in Web3? What is the idea behind this year's proposal of "Finding the Future Queen"?

I have been present from the first to the third session, and I have witnessed too many women transition from "being questioned" to "being needed." Gold will shine, but not everyone has a stage. Huobi HTX is willing to provide a stage for truly talented and thoughtful women to be seen.

They are not just here to compete; they have found turning points in their lives on our platform. Women in Web3 should not be labeled but should become builders in this industry, using their wisdom and perspectives to make the crypto world more prosperous."

Q: How can we find a balanced path between compliance and innovation?

This is not a question of choosing one over the other, but rather a matter of multiple systems running in parallel and improving individually. In the long run, our value lies in filtering trustworthy quality assets for users.

Justin proposed at the end of 2023 that Huobi HTX should become a "quality project franchise platform, filtering truly investment-worthy targets for users. This is not for speculation but to establish an environment where transactions can be conducted with peace of mind.

Q: On the occasion of Huobi HTX's 12th anniversary, what is the biggest challenge facing Huobi HTX?

We are not focused on the existing users within the circle but on how to serve the next wave of new users entering the circle, especially those from traditional finance and the internet industry. They are more concerned about long-term value and risk control.

We are not just competing for users; we are setting rules and standards for the industry. A truly trustworthy exchange should bear the risk of filtering and take on the responsibility of growth.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。