Mindshare is also a signal, but can it be linked to market purchasing power?
Written by: 0xFacai
Recently, Sahara AI has "exploded" on Twitter due to its upcoming community public offering on the Buildpad platform. Over the past two months, discussions about Sahara AI in crypto Twitter have never waned. Although there has been no direct allocation of token quotas to Kaito's Yappers, Sahara AI has consistently made the list in the Pre-TGE Mindshare arena.
Sahara AI was founded by Sean Ren and Tyler Zhou in May last year. It is a decentralized AI network infrastructure aimed at helping users deploy or build customized, personalized AI products. As early as August last year, Sahara completed funding led by Polychain Capital, with participation from well-known investment institutions such as Sequoia Capital, Samsung Next, and Nomad Capital. When its own strong background meets Kaito's "CT information revolution," Sahara AI naturally became one of the most eye-catching "infoFi hits" in recent times.
Since 2025, the narrative of airdrops has quietly rewritten itself. In the past, "farming" relied on speed and diligence, but now this game has entered a new phase—the algorithm era, or rather, the Mindshare era.
Kaito AI, as a representative product of the InfoFi network, transforms on-chain social behaviors into structured data through the "Yap-to-Earn" model, guiding the redistribution of attention through points and leaderboards, thus constructing a brand new "mouth farming" logic: no longer mechanical interaction, but a competition of content, dissemination, and algorithm weight. Many projects, after introducing the Kaito mechanism, have shown a high correlation between their social media volume and market prices before and after token launches. Social activity is no longer just a promotional result; it has become a key variable affecting airdrop distribution and market expectations.
Many projects choose to collaborate with Kaito, conducting airdrops through the Kaito platform or targeting Kaito Yappers and holders to incentivize community participation and promotion. Here are some known crypto projects that have allocated airdrop shares to Kaito users and Yappers:
The "Mindshare era" has brought a new communication model to the crypto community and crypto projects, but it also raises the next important question: has infoFi improved the "no buy-in" dilemma of VC tokens?
Due to the excessively high proportion of VC chips, past VC tokens often had low interaction with the community and a lack of participation, leading to a natural decline in community willingness to support VCs. The new infoFi model has clearly fully mobilized the interaction and participation levels between crypto Twitter and the projects themselves. In this context, will the community be more willing to buy into the new narrative? To this end, BlockBeats has conducted some simple statistics on several past "infoFi hits."
Huma Finance (HUMA)
Huma Finance plans to allocate 0.5% of its tokens to reward Huma Yappers, with some rewards also distributed to the broader Kaito ecosystem to promote the adoption of PayFi and Huma.
According to the distribution of tweet times and event analysis on the X platform, late May was the most intense discussion period of the year, with multiple positive events triggering a surge in social platform activity. In the previous April, the release of Huma 2.0 and its integration with protocols such as Solana, Jupiter, and Kamino briefly activated the DeFi community's enthusiasm.
LOUD
LOUD launched through the "Initial Attention Offering (IAO)" mechanism, with the entire participation path closely relying on Kaito's product system. Users must post on the X platform mentioning LOUD and establish on-chain reputation on Kaito to qualify for the IAO whitelist or participate in the public sale. Additionally, LOUD's weekly token fee rebate mechanism is also based on Kaito's Mindshare leaderboard.
According to tweet time distribution data analyzed by Grok, June 1 was the peak of the year's activity, concentrated around multiple events such as the completion of the token IAO, the listing of $LOUD on Meteora DEX, the distribution of leaderboard rewards, and significant price fluctuations. The token plummeted 25.28% within 24 hours of its launch, triggering intense debates over whether "Loud is a Meme or the legitimate SocialFi."
Story (IP)
The Story project’s airdrop rewards for Kaito include Kaito Genesis NFT holders and high-quality content creators related to Story, with rewards based on long-term contribution data since 2023.
In 2025, Story quickly became a hot topic on the X platform with the launch of its mainnet and the listing of the $IP token. According to tweet time distribution and core event analysis, mid-February (from February 11 to 27) was the peak discussion period of the year, driven by continuous posts from the platform's official account and core users, as well as the simultaneous release of exchange listings, airdrop activities, and market sentiment.
Berachain (BERA)
Berachain distributed 1.25 million $BERA to social contributors and explicitly stated that users who obtained social airdrop qualifications and held Kaito Yaps accounts would receive additional rewards.
According to data on the X platform, during February when Berachain's mainnet officially launched and the $BERA airdrop was released, social interaction and market sentiment rose in sync, constituting the peak period of the year's volume.
On the day of the mainnet launch, Berachain simultaneously initiated a large-scale airdrop of $BERA (accounting for 15.8% of the total supply, with a market value of $632 million) and achieved simultaneous listings on multiple exchanges, including Binance, Coinbase, and OKX, with the highest price reaching $14.99 within the day. Active trading, airdrop participation thresholds, and price fluctuations collectively drove strong attention on social platforms, with estimated tweet views reaching millions and market topic share exceeding 70%.
Wayfinder (PROMPT)
Wayfinder allocated 40% of its PROMPT tokens to the community, including 5 million PROMPT designated for Kaito AI's social task plan. Among these, 4 million PROMPT were allocated to users who reached the "Emerging Yapper" level (100+ posts) and shared related content, while another 1 million PROMPT were allocated to "Emerging Yappers" with Yaps scores below 90 but above 0. KAITO holders also received an additional 30% reward.
According to time distribution and discussion density analysis, mid-April was the peak of Wayfinder's social volume for the year, primarily due to the official launch of $PROMPT, activation of trading on multiple platforms, the opening of airdrop claims, and Wayfinder's proactive response to the MEV attack incident.
Initia (INIT)
Initia's airdrop details state that 5% of the tokens are allocated to active Twitter users, which, combined with Kaito's incentive methods, represents the airdrop share allocated to Kaito users.
In the first half of 2025, the modular blockchain project Initia gained significant attention on the X platform due to its mainnet launch, token issuance ($INIT), and support from Binance Launchpool. According to publicly available dynamics on the platform and mainstream crypto media, late April was the absolute peak of its social volume, with key events concentrated, including the mainnet launch, $INIT listing on multiple exchanges, opening of airdrops, and a daily trading volume reaching $816 million, leading to a rapid increase in market attention and liquidity.
From the discussion content, the heat in April was primarily driven by the three factors of "mainnet release + airdrop + token price increase," accounting for nearly 65% of the overall topic share. Entering May, the focus of discussions gradually shifted to governance issues, particularly around the criticisms of Proposal 39, sparking widespread discussions in the community regarding the transparency of the Initia Foundation's governance. The platform's official account also responded multiple times and revised proposals to maintain community trust. Meanwhile, after reaching an all-time high of $1.44 on May 13, $INIT retraced to $0.6975 by early June, indicating a cooling of market enthusiasm, and social discussions also stabilized.
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