The true value of attention depends on multi-dimensional variables such as user retention rate, consensus strength, underlying product capability, and content quality.

Written by: Yu Hu, Founder of Kaito

Translated by: Saoirse, Foresight News

In the past few days, I have seen a lot of discussions about the value of attention—whether in the crypto industry or other fields, everyone is debating its importance. Here are my insights and Kaito's positioning within this context:

Can Attention Drive Value?

"First-time entrepreneurs often focus on product refinement, while second-time entrepreneurs pay more attention to distribution channels." — Justin Kan, Co-founder of Twitch

In the contemporary consumer product field, distribution is often deeply tied to attention—manifested as user screen time or market share.

The core value of attention extends far beyond the crypto industry. Too many cases show that a high-quality product may have lower actual penetration than a mediocre product due to distribution shortcomings.

In the crypto field, even leading products can accelerate growth with the support of attention—such as the explosive growth in market share of Hyperliquid since its TGE.

If attention drives value, can it also influence valuation?

1. Non-Meme Projects: My analytical framework presents an indirect transmission chain _ (Note: liquidity purchases refer to the purchase behavior of assets that can be quickly traded or monetized, such as cryptocurrencies) _:

• Attention → User adoption → Strengthening of fundamental indicators → Potential liquidity purchase behavior

• Attention → Investor education → Potential liquidity purchase behavior

This is analogous to the operational logic of traditional publicly listed companies:

• The marketing department focuses on traffic entry → Promoting user conversion

• The investor relations (IR) department focuses on investor education

In the crypto field, the value of attention is highlighted for two reasons:

• Users are often also token holders, allowing for a dual conversion loop;

• Speculative demand creates an "attention premium" effect.

1. Meme Coin Valuation: At this point, the traditional conversion chain fails, and the valuation logic simplifies to:

Attention × Narrative (Fundamentals × Multiplier Effect)

• Under the same level of attention, narrative differences lead to valuation divergence;

• Within the same narrative track, attention becomes the core of competition.

I will not delve into any specific listed projects, but in short: attention is crucial, but not all attention holds equal value.

The Significance of Attention Building for Projects Before and After TGE

Before TGE:

Given that TGE is usually accompanied by high incentives, the unit value of attention is reflected in:

• Converting as many airdrop users into real users as possible through distributed brand exposure and education;

• Conveying investment logic to as many potential investors as possible.

After TGE:

• In new product launches and new narrative scenarios, the value of attention building is most significant;

• Leading projects generally adopt continuous attention operation strategies—this is both a necessity for user lifecycle management and a necessary means of maintaining capital market relationships.

How Kaito Builds an Attention Value Ecosystem

Some question whether Yaps may foster noise/low-quality content output, but the platform's real-time rankings reveal a different story: Yaps consistently leans towards high-quality discussions. (Since the time of posting) Taking the top three content pieces by popularity in the last 24 hours as an example:

• @udiWertheimer sparked a deep discussion about Musk's comments on crypto;

• @EliBenSasson criticized Bitcoin's inability to achieve OP_CAT functionality;

• @fiddybps1 questioned Jeff.hl's claim that "Hyperliquid's transparent trading benefits crypto whales."

It is worth noting that each project's Yapper leaderboard has an independent weighting mechanism—reward rules can be customized based on insights, emotional matching, and other dimensions.

The core variable of attention value lies in the differentiation of the dissemination subject and content form.

• Some projects may focus their strategic emphasis on maximizing brand exposure, such as Loudio's operational strategy—this means their algorithm pays less attention to content quality and depth;

• In contrast, other projects tend to cultivate focused in-depth discussions, especially around specific products, with Infinex being a typical representative of this model.

Kaito's core value lies in providing customized solutions for different strategies while using content filtering mechanisms to feed back user education and brand awareness—users can quickly establish a brand recognition map from the types of content incentivized by projects.

Kaito's Attention Conversion System

Kaito's business landscape extends beyond just building attention. In addition to Yaps, we have also built:

• User Conversion: Achieving the leap from attention to real users through Kaito Earn;

• Capital Formation: Capital Launchpad is about to launch AI-driven investment and financing matching;

• Market Building: More innovative scenarios are worth looking forward to.

Since the launch of Kaito Earn in May, Kaito has deeply entered the user conversion track, fully leveraging our high-quality, high-stickiness user base. Last week's data showed that Kaito has activated 33,699 active agents, whose trading volume accounts for about one-third of the total trading volume on the Newton platform. These agents have actually invested funds in continuous investments in Bitcoin, KAITO, and other assets, generating real trading fees.

In addition, we have also launched similar cooperation plans with projects like Infinex.

With the upcoming launch of Capital Launchpad, Kaito will leverage AI analysis technology to fill the technical gap in capital formation, focusing on optimizing long-term value synergy, value-added efficiency, and coverage breadth.

In vertical field layout, Kaito is breaking through the boundaries of the X ecosystem to expand its business, aiming to break the industry's information cocoon—more innovative dynamics are to be expected.

Conclusion

In an era of scarce attention, its essential value is no longer a matter of debate.

Deeper insights reveal that the true value of attention depends on multi-dimensional variables such as user retention rate, consensus strength, underlying product capability, and content quality. The current industry trends are already clear:

• Opinion leaders who control the entry of attention will dominate the commercialization landscape;

• Technology platforms that occupy user screen time will monopolize distribution channels and data assets.

This is why brands (and founders) need a social presence today. Rather than resisting this global trend, our industry is more capable of building a network that is fairer and more empowering for everyone.

This is the underlying logic that brands (and entrepreneurs) must build a social presence. Instead of resisting this global trend, it is better to leverage industry innovation to create a fairer value network.

This is the vision of InfoFi: to unlock the potential for monetization for the masses by releasing three core pillars:

• Data sovereignty and value realization;

• Market mechanisms as the truest measure of value;

• The information market as a democratized vehicle for expressing market views.

Let us continue to break boundaries.

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