On January 18th, the world's leading cryptocurrency exchange and Web3 technology company OKX announced an upgraded partnership with the McLaren F1 team. In addition to the existing brand display, the OKX brand logo will appear on the sidepod livery of the new McLaren race car and will be featured in 20 major events during the 2024 F1 season.
The sidepod livery of the new McLaren race car, featuring the OKX brand logo, is inspired by the "Stealth Mode" livery designed by OKX and McLaren, unveiled in September 2023.
Haider Rafique, Chief Marketing Officer of OKX, stated: "We are very excited to be part of the new season's 'Whatever It Takes' campaign by the McLaren F1 team. We love the spirit McLaren brings to the 2024 season and are delighted to see the design elements we co-created in Singapore integrated into this year's design. This year will be special for McLaren and an epic moment for our partnership."
Zak Brown, CEO of McLaren Racing, said: "Last season, we brought some exciting activities to the fans, and now our partnership with OKX takes it to the next level. I look forward to expanding our collaboration on this successful foundation, allowing the innovative and forward-thinking OKX brand to maintain a leading and prominent position in the fast-paced world of F1."
The expanded partnership between OKX and the McLaren F1 team is an important step in connecting the Web3, blockchain, and elite racing sports, bringing fans and Web3 enthusiasts closer to the intersection of technology, innovation, and speed.
About OKX
OKX is a leading technology company dedicated to building the future of Web3. OKX has developed virtual asset applications that combine speed and reliability, favored by over 50 million investors and professional traders worldwide.
OKX's industry-leading self-custody solutions include OKX Web3 wallet services, allowing users to custody their virtual assets and explore DEX, NFT markets, DeFi, GameFi, and thousands of dApps.
OKX closely collaborates with world-class brands and athletes, including English Premier League champions Manchester City F.C., McLaren F1 Team, Tribeca Festival, golfer Ian Poulter, Olympic snowboarder Scotty James, and F1 driver Daniel Ricciardo.
OKX is committed to enhancing transparency and security, and publishes its reserve proof reports monthly. For more information about OKX, please download our app or visit: okx.com
About McLaren Racing
The McLaren team was founded by racing driver Bruce McLaren in 1963, and first participated in Formula One racing in 1966. Since then, McLaren has won 20 Formula One World Championships, 183 Formula One Grand Prix races, 3 Indianapolis 500 races, and made its first attempt at the Le Mans 24 Hours endurance race.
McLaren Racing competes in five series. The team will participate in the FIA Formula One World Championship in 2023 with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR series with Arrow McLaren drivers Pato O’Ward, Alexander Rossi, and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E team drivers Jake Hughes and Sam Bird, and the Extreme E Championship with the NEOM McLaren Extreme E team. The team also competes in the F1 Esports Pro Championship as McLaren Shadow, winning the 2022 team and driver championships.
McLaren is an advocate for sustainable development in the sport and a signatory to the United Nations Sports for Climate Action Framework, committed to achieving net-zero emissions by 2040 or earlier, and fostering a culture of diversity and inclusivity in the racing industry. McLaren Racing Official Website.
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