Source: Caixin

Image source: Generated by Wujie AI

①This product uses artificial intelligence (AI) to help determine the taste and packaging;

②Coca-Cola uses its creative platform Le Chuang Wujie (responsible for limited edition flavors such as Y3000) to try to resonate the brand with young consumers.

Coca-Cola will launch a new product called "Y3000 (Future 3000)" on Tuesday, and it is worth noting that this product uses artificial intelligence (AI) to help determine the taste and packaging.

For about a year and a half, Coca-Cola has been experimenting with limited edition drinks, trying to highlight the "futuristic flavor" and give Coca-Cola a more avant-garde, forward-looking, and fashionable expression and meaning.

For Coca-Cola, attracting young customers is crucial, and Y3000 is also a landmark product for the company for more than a century, looking forward to opening up people's unlimited imagination of the future world with this futuristic product.

In recent years, health-conscious consumers have been avoiding sugary drinks, making it more difficult for soda sellers to promote their traditional brands. Coca-Cola uses its creative platform Le Chuang Wujie (responsible for limited edition flavors such as Y3000) to try to resonate the brand with young consumers.

Like all the drinks in the Le Chuang Wujie series, the design of Coca-Cola Y3000 is mainly to make it taste like cola, but with some different flavors. To come up with this additional flavor and packaging design, Coca-Cola chose to use artificial intelligence.

A spokesperson for Coca-Cola said that the company relies on conventional human insight to understand what kind of taste people associate with the future. Then, artificial intelligence is used to help determine the combination and characteristics of the taste.

The packaging of Y3000 embodies a millennial aesthetic, emphasizing a sense of technology and futurism. The bottle label is mainly in blue, pink, and purple, creating a sense of fashion and fantasy for the product. At the bottom of the label, there are texts stating "futuristic flavor" and "co-created with artificial intelligence," clarifying the product's attributes.

Y3000 comes in two varieties, sugar-free and full-sugar, and will be available for a limited time on Tuesday at the same price as regular cola in the United States and Canada.

Previously, Coca-Cola collaborated with the publisher and developer of "League of Legends" to launch a new limited edition flavor called Coca-Cola Ultimate, targeting gamers.

Oana Vlad, Global Senior Director of Strategy at Coca-Cola, said, "We hope that the Le Chuang Wujie platform can create unexpected and wonderful moments for fans. Inspired by Coca-Cola's timeless classics, we look forward to exploring consumers' different visions of the future. Empowered by artificial intelligence, Y3000 will inspire consumers to imagine the taste of the future and explore innovative experiences."

Vlad said, "We will never answer directly what the new flavor of Coca-Cola is, but we can say that the taste is 85% to 90% cola, and then there is 10% to 15% of some unexpected changes."

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