Author: @xhunt_ai, @BiteyeCN
Who Controls Attention, Controls Market — Animoca Brand Research
In the evolution of the crypto world, the form of scarce resources is quietly changing — from computing power (Proof of Work), to capital (Proof of Stake), and now to "influence" (Proof of Influence). Under the wave of InfoFi, information is being repriced, opinions become assets, and KOLs are the key nodes in this transformation.
They are not the media, yet they guide narratives; they are not project parties, yet they drive consensus; they are not institutions, yet they influence capital. Whether it’s the precise judgment of ambushing Alpha, deep thinking across cycles, or a firm voice in the face of market sentiment — every content creator who continuously outputs is participating in a "new economic experiment" about influence.
We are witnessing an era: everyone can become a KOL, but not everyone can leave a mark.
To this end, XHunt and Biteye jointly release this "Chinese KOL Influence Atlas," attempting to clarify their true roles, evolution paths, and economic models in the crypto ecosystem, and to present a "KOL map" belonging to the Chinese context through data and interviews.
1. What is a KOL?
KOL, or Key Opinion Leader, refers to individuals who have a voice in specific fields, can guide public opinion, shape consensus, and influence decisions. In the crypto world, this identity has been endowed with stronger financial attributes and market weight, mainly reflected in the following dimensions:
- Continuous cross-platform output:
Consistently producing crypto-related content through platforms like Twitter (X), Telegram, Discord, YouTube, podcasts, etc.
- Distinct professional positioning:
Research-oriented: Excelling in investment research, deeply exploring macroeconomics, on-chain data, technical architecture, fundamentals, etc.
Trading-oriented: Known for real trading and keen market intuition, exhibiting a clear "copy trading effect."
- Diverse industry roles:
Independent: Individual researchers, seasoned investors, or bloggers who establish reputations through independent viewpoints and long-term accumulation.
Community-based: Relying on large communities to amplify their influence through group interactions.
Institutional: Backed by VCs, exchanges, research institutions, etc., to obtain frontline information resources.
KOLs in the crypto industry are not only shapers of public opinion but also barometers of capital flow and market sentiment. Their influence is deeply coupled with token prices, liquidity, and even project development, making every word and action potentially ripple through the market.
2. The Evolution of KOLs: From Geeks to Nodes of Influence
"No one is born a KOL." Their growth trajectories resonate with industry cycles.
Before 2015: The Era of Technical Evangelism
The crypto world was hidden in geek forums like Bitcointalk. Influence belonged to miners, developers, and early evangelists who held the technical interpretation rights, such as Vitalik Buterin, who wrote for "Bitcoin Magazine." However, during this period, KOLs' influence remained within small circles, and their identities were self-assigned.
2017: ICO and the First Turning Point
The ICO boom created an urgent demand for "understanding brothers" — they interpreted projects, wrote research reports, and became the first KOLs with market influence. Unfortunately, some KOLs during this period engaged in paid promotions and charging for signals, and after the "9.4" incident, the potential legal risks for KOLs began to surface.
2020: The Beginning of Professional Division of Labor
The explosion of DeFi and NFTs pushed KOLs towards specialization. During this period, KOLs used tools like Dune, Nansen, and Glassnode to analyze on-chain data and refine their viewpoints, further enhancing their influence. Particularly, the emergence of the DAO concept during this time made Discord and Telegram a paradise for crypto users, helping KOLs convert public traffic into private accumulation.
2022-2023: Monetization of Traffic and Institutional Exploration
Top KOLs began systematically monetizing their influence: collaborating with market makers and exchanges to become traffic entry points, or writing in-depth research reports and incubating projects, evolving towards small institutions.
2024 to Present: Everyone is a KOL
On-chain social platforms like Friend.Tech and Pump.fun provide new soil for the creator economy, with cKaito's Yaps igniting the InfoFi wave. Large language models like GPT have significantly lowered the barriers to content production, making becoming a KOL a "zero-threshold" affair, but this has also brought new challenges of content homogenization and "fancy account creation."
KOLs are an indispensable part of the blockchain ecosystem. For project parties and exchanges, KOLs are excellent traffic entry points; for newcomers to web3, KOLs are free teachers. Over a decade of evolution, the KOL ecosystem has formed a clearly tiered and interconnected network:
- Top-tier: Figures like CZ and Vitalik, few in number but firmly positioned, possessing global influence across regions and cultures.
- Mid-tier: They are the leaders in vertical tracks, achieving results in L2, RWA, AI, or Memecoin fields through "leading the charge," "signal calling," or "rights protection."
- Long-tail: Relying on regional languages and private communities to maintain conversion rates, they are adept at social nuances and occasionally band together in comments.
3. The KOL Economic Model: How is Influence Priced?
When discussing the economic model of KOLs, one cannot avoid the most direct question: "How much can one earn as a KOL?" But the answer to this question can lead us back to the essence: How do KOLs create value?
We believe the core value of KOLs lies in solving information asymmetry and completing the reallocation of attention in the process. In the highly complex, cross-linguistic, and cross-technical field of crypto, they significantly reduce search and cognitive costs for users through filtering, translating, and interpreting. In the realm of ambiguous information, confidence is more important than gold, and KOLs' expertise, historical performance, and even publicly available on-chain data become the foundation for building trust and forming early consensus.
So, how does influence convert into real money? The monetization methods of KOLs present a diverse and layered ecosystem:
The most stable income is based on content and community cash flow, such as paid subscriptions, paid communities, newsletters, and crypto-native subscriptions for articles on Mirror (which has exited the historical stage).
More service-oriented income includes project market consulting, community growth operations, KOL matrix management, and research reports and brand advertisements aimed at institutions. The recently popular InfoFi "mouth-to-mouth" income is essentially market spending by project parties. Additionally, KOL rounds are gradually emerging, where KOLs exchange services for investment amounts from project parties, sometimes with favorable conditions for returning principal, and the release conditions for TGE are more friendly than those for VCs. When encountering a project that increases tenfold or even a hundredfold, KOLs can earn substantial profits.
Income related to trading is more elastic, including alliance commissions from exchanges, wallets, and data tools, as well as profit-sharing from copy trading or strategy subscriptions (such as OKX wallet invitation links, Binance copy trading profit sharing, gmgn rebates, etc.).
On-chain native tools have opened new monetization channels: issuing creator/social tokens can tokenize influence (like previous friend tech, $trump, and other celebrity tokens), and content can be minted as NFTs to obtain secondary royalties. KOLs issuing tokens can control early chips while also earning transaction fee shares from other users trading tokens.
4. The Portrait of Chinese KOLs Under Data
Learning from the best can help us find more correct and efficient methods. Based on the Twitter data of the top 300 KOLs in the Chinese influence ranking by XHunt (as of September 24, 2025), we summarize some common characteristics of the best KOLs for content creators to learn from and reference.
The top 300 KOLs average 1.72 original posts per day and only 0.15 retweets, showing a strong orientation towards originality. They average 8.69 replies per day (including fan comments and KOL replies), reflecting their binding with the community. The interaction rate ((comments + likes + retweets) / views) is about 1.2%, which not only reflects the real audience's engagement but can also serve as an important reference for judging whether KOLs engage in volume manipulation.
In terms of content format, "short and quick" dominates: short tweets (60.8%) far exceed long tweets (39.2%) and articles (1.8%), aligning with the underlying logic of "time is value" in the crypto market. Additionally, 81.7% of tweets are accompanied by images or videos, not only to attract attention but also to deeply align with the algorithmic recommendation mechanism of platform X.
From a dissemination effect perspective, the median views per tweet reach 22,507, demonstrating strong reach; moreover, each tweet averages 20.2 bookmarks, indicating that its informational value is recognized and used for future reference.
Overall, the content ecology of the top 300 Chinese KOLs leans towards high exposure, strong visuals, and traffic-driven influence, primarily reflected in narrative diffusion and amplification of voice, rather than deep investment research.
Statistics on popular discussion areas among KOLs are based on the capability models of the top 300 KOLs. Each KOL's model is derived from analyzing their tweet content, extracting eight representative capabilities, and then summing the frequency of these capabilities across the 300 KOLs to form the distribution chart. Overall, trading (261 individuals) is the core discussion theme, reflecting the market's extreme pursuit of speculative opportunities. Public chains (228 individuals) and DeFi (211 individuals) follow closely, indicating that infrastructure and decentralized finance remain the central narratives in crypto, with higher valuation ceilings and broader audiences; Bitcoin (198 individuals) and Ethereum (192 individuals) have similar popularity, highlighting the long-term discourse power of leading assets in the market.
It is worth noting that macro (182 individuals) is gradually becoming a mainstream topic, reflecting the increased sensitivity of the Chinese-speaking community to the global economy and policy environment. Meanwhile, AI (173 individuals) has become an important pivot for emerging narratives amid the wave of transformation, and security (159 individuals) has also received widespread attention, indicating that in the "code is law" context of Web3, risk protection and compliance are becoming increasingly important. Even under the impact of new models like Binance Alpha and InfoFi, airdrops (152 individuals) still maintain a certain level of popularity, while arbitrage (132 individuals), as a unique opportunity in the crypto space, continues to attract interest.
Overall, the topic structure of Chinese-speaking KOLs presents characteristics of "speculation-driven, with underlying assets at the core, and new narratives gradually permeating."
KOL X Account Registration Time
The trend of KOL account creation mirrors the bull and bear cycles of the crypto market. From the perspective of X account registration time:
Between 2007 and 2015, the number of registered accounts remained in single digits, indicating that early entrants were extremely rare, and the KOL group had not yet formed.
From 2016 to 2018, with the rise of the Ethereum ecosystem and the first ICO boom, the number of new accounts significantly increased, reaching 16, 20, and 31, respectively, marking the beginning of crypto content creation.
In 2019, there was a slight decline (19 accounts), but in 2020, with the explosion of DeFi Summer and the overall recovery of the crypto market, the number of KOL accounts surged to 38, peaking at 83 accounts in 2021, indicating a massive influx of new entrants during the bull market cycle, with market sentiment and narrative demand reaching their peak. Of course, this period was also closely related to adjustments in Weibo's policies.
In 2022, there were still 44 new accounts, but this was a significant drop compared to the peak.
In 2023 and 2024, the numbers plummeted to single digits (5 and 3), indicating that during the market's cool-off period, new KOLs found it difficult to stand out. This also reflects that in the new cycle, as information gaps narrow, only KOLs with distinct personalities and significant wealth effects can emerge.
Overall, the trend of KOL account creation closely aligns with the bull and bear cycles of the crypto market: explosive growth during bull markets, significant contraction during bear markets, revealing that discourse power is concentrated in the hands of mature KOLs who survived the previous cycle. Emerging KOLs mostly cluster in the InfoFi track, which can amplify narrative volume but find it challenging to truly participate in narrative formulation.
The analysis of KOL profitability is based on the token price at the time of their first post on X regarding a specific token within a certain time frame as the buy-in price. The maximum return refers to the highest price of the token during the corresponding time period after the post, divided by the token price at the time of the first post. The current return refers to the current token price divided by the token price at the time of the first post.
From the changes in KOL win rates over 7 days, 30 days, and 90 days shown in the chart, it can be seen that the overall profitability of KOLs is closely related to market conditions, and their returns far exceed those of BTC and ETH, indicating that these high-quality KOLs can still provide excess returns to their followers. Currently, KOL win rates, maximum returns, and returns held to the present can be directly viewed on the XHunt Google plugin.
Snapshot time is September 24, 2025
With the rise of InfoFi, some studios have begun to rely on AI to create accounts in bulk, generating unthoughtful and unverified content and even automatic replies, which has impacted the original learning and sharing atmosphere of the X space. To address this issue, XHunt launched the "Soul Index," which comprehensively evaluates accounts from five dimensions: account profile, tweet content, interaction data, KOL interactions, and XHunt ranking, providing a layered scoring standard from "advertising and AI generation tendency" to "human light." Among the top 300 KOLs, 92 scored in the 85-90 range, 113 in the 90-95 range, and 5 in the 95-100 range, indicating that the core KOL group can produce high-quality content and possess genuine influence.
Soul Index scoring standard: 95-100: Great God, human light; 90-94: Top-tier influencer, must follow; 85-89: Excellent KOL, quality content; 80-84: High-potential KOL; 75-79: Some advertising and AI generation; 70-74: Obvious advertising and AI generation; below 70: Severe advertising and AI generation
MBTI personality type analysis shows that this is a group dominated by ENTJ (Commander, 52.9%), known for being goal-oriented, good at planning, and controlling situations, which aligns with the role positioning of KOLs in narrative construction and market leadership.
ENTP accounts for 24.7%, ranking second, representing a group skilled in creativity, debate, and rapid iteration, often excelling in capturing trends and content innovation.
ESTP accounts for 11.8%, ranking third, characterized by action and adventurous spirit.
Overall, the personality structure of KOLs shows a clear tendency towards "extraversion, action, and leadership," reflecting the collective character inclination of this group in the crypto market, driven by narrative, topic control, and market leadership.
(Note: It should be noted that online personality performance is influenced by platform characteristics and may not completely align with real-life personalities.)
XHunt determines the MBTI type based on KOLs' tweet content.
5. KOL Rankings
In the current crypto market, where information noise is rampant, especially after the rise of the InfoFi track, AI farming and follower manipulation have become unspoken rules. Users urgently need to discern those KOLs with genuine influence who can continuously uncover early Alpha and truly lead their followers to profit. Additionally, KOLs who can attract readers with vivid forms or high-quality visual content also hold high attention value.
Truly influential KOLs never rely on mutual following or other mechanisms to take shortcuts, nor do they need to deliberately cater to algorithms — high-quality content itself is a strong consensus that attracts like-minded individuals.
Therefore, based on the comprehensive KOL database, we generated this overall ranking of Chinese KOLs by analyzing the relationships and quality of the top 1000 Chinese KOLs. Additionally, since the dimensions of influence vary across different tracks, making direct horizontal comparisons difficult, we also used AI to automatically calculate "70% professional ability + 30% follower quality," selecting representative KOLs in five subfields: airdrops, trading, DeFi, AI, and RWA (the following list is not in order and is for reference only; XHunt and Biteye do not endorse the information value of KOLs).
Due to space limitations, many excellent KOLs could not be included. For the complete list, please visit:
Top 30 Chinese KOLs by influence (as of September 24, 2025)
6. Insights from Excellent KOLs
AB Kuai.Dong, @_FORAB, signed with Binance Square, ranked 44 in Chinese influence, tweet personality ENTJ
The original intention was that when I came to Japan, I found that everyone was socially anxious and unwilling to go out and gather. I was too bored staying at home and in the office, so I started writing. In the early days of 2020 and 2021, I also used Weibo and Zhihu, but they were all banned after May 19. Simply put, I treated it as a hobby, sharing what I saw and heard, and this process also allowed me to meet many people, which was quite nice.
Alvin617.eth, @Alvin0617, Building, @CryptoWesearch, ranked 148 in Chinese influence, tweet personality ENTJ
Defining a successful KOL is actually quite difficult. I believe that if you want to be a successful KOL, your goal should definitely not just be to "become a KOL." You can find your differences in the market from various angles, such as research analysis, content creation, accompanying projects, or "becoming an expert in a certain field," just like we all know that the term mindshare in the InfoFi track accumulates influence by occupying mental space bit by bit.
The benefits of building a personal brand and outputting content may be greater than what people understand. It not only keeps me sensitive to the market but also breaks geographical limitations, increasing my visibility not only in the Chinese-speaking market but also in the international market.
Don't be afraid to make mistakes; accumulate bit by bit, and anyone can become a successful KOL.
BITWU, @BTW0205, 4XLabs, ranked 21 in Chinese influence, tweet personality ENTP
A KOL is not a self-label but a result chosen by others.
You must first become someone worth following, rather than starting with content creation.
In simple terms, it starts with cognitive ability—understanding what you are suited for and what you can do—before discussing expressiveness, and ultimately relying on long-termism to draw out the curve.
Most people only manage to "make their voices heard," while very few achieve "being remembered."
Without your own perspective, merely restating hot topics and piecing together information flows is just feeding the platform, not building your own influence flywheel.
A true KOL is someone who can traverse emotions and cycles using an independent framework.
Don’t focus too much on short-term traffic; that’s just noise. You need to penetrate a vertical point over time, so that when others think of something, you are the first person they remember.
Everything else will come in due time.
CryptoPainter, @CryptoPainterX, Data Analyst, Chinese Influence Ranking 180, Tweet Personality ENTP
Becoming an excellent KOL should not be our ultimate goal. What we should strive for is to become a better version of ourselves. The essence of operating an account and creating content lies in enhancing self-awareness through output; as for traffic, income, and so on, they are merely byproducts of this enhancement process.
I always recommend that everyone try using the Feynman learning method to cultivate an output-oriented hobby. While teaching others to do something, you also gain double the benefits!
DeFi Teddy, @DeFiTeddy2020, Founder of Biteye/XHunt, Chinese Influence Ranking 103, Tweet Personality ENTJ
In the AI era, to become an excellent KOL, one needs to understand and leverage AI to improve content generation efficiency, such as using AI to gather information and conduct preliminary analysis, and utilizing AI for topic selection in articles.
However, AI is merely our co-pilot; it can only occupy the passenger seat and cannot control the overall situation. Truly valuable content requires KOLs to generate their unique perspectives and analyses based on AI analysis, showcasing their own "soul."
EnHeng, @EnHeng456, BNB Believer, Chinese Influence Ranking 56, Tweet Personality ENTJ
When I first entered the crypto space, I was just a college student, spending my days in communities, reading white papers, and studying how others made money, paying a lot of tuition. At that time, I had no followers and no influence; I was simply in awe of the market and eager for knowledge.
Later, I gradually discovered that I really enjoyed sharing and didn’t want to keep my research to myself, so I started writing tweets, taking notes, and communicating with group friends. In this process, I also understood two things:
Fans are the greatest asset; they must not be let down;
Sharing must be sincere; it cannot just be shouting without buying.
So I generally only share when I have actually bought something. If I win, we all laugh together; if I lose, we bear it together.
Now that more people are following me, I truly realize: KOL is not just a title; it is a responsibility. Tweets and judgments can influence others, so I require myself to research deeper and express more sincerely.
Ultimately, I can’t claim to be exceptional; I’ve just stumbled along the way, treating sincerity and responsibility as my foundation, and persisting in sharing.
Fengmi, @KuiGas, Member of 33 DAO and Kui Club, Chinese Influence Ranking 30, Tweet Personality ENTJ
Anyone can become a KOL.
But truly excellent KOLs must first be clear about who they are, in which circle they are voicing their opinions, maintaining independence and sincerity, daring to speak, act, and take responsibility, focusing on one field and continuously delving deep into it. The greatest asymmetry in the crypto space is information and cognition; those who rely on chasing trends and shouting slogans are fleeting. Only by looking at three, five, or even longer cycles can one accumulate trust and influence.
Focus, focus, focus—focus allows you to first understand how to earn for yourself, then bring others along to earn through sharing. On the path of iteration and evolution, you will encounter people with higher cognition and better circles, forming a positive spiral. Those who can continuously evolve their cognition, execute investments, and consistently deliver value are the ones who may become true top Alpha.
Giving roses to others leaves a lingering fragrance; simply put, just be yourself.
Don’t let follower counts, blue ticks, or traffic bubbles define you. The only measure is whether you can create results, convey influence, lead the rhythm, and change the direction.
To go far, it’s not about momentary heat but about long-term trust and sustained narrative power.
Haotian, @tmel0211, Amber Consultant, IOSG Invited Researcher, Chinese Influence Ranking 50, Tweet Personality ENTJ
I believe that an excellent KOL is definitely not something that is deliberately created. The reasons I have come this far boil down to two points: 1) I love learning and want to understand every technical iteration in Crypto; 2) I love sharing; once I understand something, I have an irresistible urge to share.
It seems simple, but in the complex environment of Crypto, it’s actually very difficult to stick to it. You might find yourself caught in internal emotional conflicts, for example, research and making money are sometimes two different things. How do you balance your energy? Also, what I consider valuable content may not receive positive feedback from the market, while what I find boring may be wildly popular, which is quite contradictory.
In the end, I find that being true to oneself is important: 1) Choose the right track and excel in it; for instance, if you’re doing research, focus on insights into industry innovation trends and sensitively capture early quality projects, without being swept away by the various true and false emotions in the market; 2) Make peace with yourself and manage expectations; for example, sharing is to showcase your learning outcomes, and its value lies in self-improvement, so don’t let external factors like traffic and market noise drain your energy; 3) Build your own IP influence; for example, my positioning is "hardcore technical popularization," where content professionalism and value come first. Although the audience for hardcore content may be narrow and good content may become more abundant, the persona of continuously producing good content is the IP. With IP influence, you will always have competitiveness in this complex and ever-changing market environment because "hardcore" can be both your bottleneck and your moat.
Deconstructionist Beyond, @0xBeyondLee, Information Visualization Blogger, Chinese Influence Ranking 89, Tweet Personality ENTJ
I am Beyond, skilled in information visualization, ranked in the top 90 in the Chinese region on XHunt, and I earn over $20,000 monthly through mouth-to-mouth or advertising channels.
1/ Long-termism and Responsibility
Accepting advertisements does not equate to irresponsibility; on the contrary, for excellent KOLs, it is precisely the opposite. You gain benefits while readers receive Alpha information, achieving a win-win situation.
This requires operators to have a long-term mindset, not to fabricate, inflate follower counts, or cater to or exaggerate the projects they promote for immediate small gains.
The path to greatness is simple; excellence is not created through operation but is a reputation exchanged through sincerity and responsibility—being responsible to readers and to the future.
2/ Personal Style and Differentiation
In an era of information overload, excellent KOLs should focus on building an IP rather than just an account, striving to become a leader in a specific niche or form, allowing personal style to become collective memory.
Additionally, it is essential to emphasize differentiation; homogeneity means no barriers, and commercial opportunities will eventually be leveled.
3/ New Cycles and the AI/InfoFi Background
An excellent KOL should use tools to filter and refine value, especially in an era where mouth-to-mouth is prevalent and information is surging. Tools like XHunt are effective instruments for achieving more with less effort.
Furthermore, while ensuring authenticity and effectiveness, the output content should also appropriately cater to InfoFi algorithms, so-called "focusing on the essence rather than the form."
TVBee, @blockTVBee, Data Analysis + Macro + Research Blogger, Chinese Influence Ranking 251, Tweet Personality ENTJ
First of all, I don’t consider myself a KOL, and I certainly don’t dare to call myself excellent. My positioning has always been as an analyst/researcher.
To become an excellent analyst/researcher, I believe it boils down to six words: learning, practice, and thinking.
Learning is the continuous acquisition of information, including knowledge in various fields such as economics, finance, technology, and all things Web3, such as code repositories, teams, and financing. Practice includes experiencing various Web3 ecosystem products and trading. Thinking is a process of summarizing the information acquired and practical experiences. Learning, practice, thinking, then learning again, and practicing again—this is a cyclical experience.
If I were to add something in terms of attitude, I would say it’s just two words—sincerity.
Sincere sharing and summarizing include your operations, thoughts, and reflections, and even sincerely accepting criticism.
So I have always believed that the path to excellence is a process of growing together with fans. This process is both external and internal—creating value for others while accumulating wisdom for oneself.
Yuyue, @yuyue_chris, Angel Investor, Chinese Influence Ranking 5, Tweet Personality ENTP
Authenticity
I like KOLs who don’t really see themselves as KOLs, who have a sense of being real people. Literally, this means expressing their emotions and viewpoints rather than relying on AI.
In the crypto field, since everyone is immersed online, I increasingly want to see real people and genuine viewpoints. Without discussing operational levels, most KOLs whose names can be called out have clear operational styles and personal qualities.
On this basis, it’s essential to keep up with the times and view new things without prejudice. The transmission of negative emotions and biases often occurs faster than that of positive emotions, so those who like biases inadvertently increase their psychological costs in decision-making.
0xTodd, @0x_Todd, Founder of Nothing Research, Chinese Influence Ranking 47, Tweet Personality ENTJ
I think there are two particularly important points: the former is about facts, and the latter is about judgment.
First, be responsible for the facts you have stated, ensuring that what you say has sources rather than being hearsay or even conjecture. I once answered another reflective question that Teacher Mengyan mentioned—how to judge whether a person has competence? My answer is to see if what they say is consistent and not contradictory.
Second, make as many judgments as possible. In a group of three, there must be a teacher for me. You can express your opinions more in social settings, which will receive agreement or rebuttal from others. I especially welcome rebuttals and debates, as they can help you gain new knowledge, breaking the information cocoon for growth.
In Conclusion
This report is not only a panoramic scan of the Chinese KOL ecosystem but also a deep inquiry into "how influence shapes the industry."
From information intermediaries to narrative engines, from personal brands to institutional matrices, the evolution of KOLs is, in a sense, a mirror reflecting the maturation of the crypto industry. They are no longer just "tipsters" or "translators," but are gradually becoming "consensus nodes" that connect projects, capital, and communities.
In the future, with the proliferation of AI-generated content, the popularization of on-chain identities, and the deepening of influence tokenization, the value of KOLs will no longer be defined merely by follower counts or interaction rates, but will depend more on the independence of their viewpoints, the credibility of their content, and their ability to convey long-term value.
Truly excellent KOLs are not mere transporters of information but pioneers of cognition.
They use content as a vessel and trust as a paddle, illuminating signals for their followers amidst the torrent of information. We also believe that in this continuously reconstructed crypto world, consistently outputting authentic, professional, and warm voices will ultimately cut through the noise and become a key force driving the industry forward, as well as a pillar in the crypto world.
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