Exploring why LIGHT on the Launchpad platform Heaven has risen, and what the resistance is for further upward movement?

Author: Trissy, Crypto KOL

Compiled by: Felix, PANews

When I first saw Heaven and its $27 million ICO, my initial reaction was, "Oh, another Launchpad pulling eight-figure funds from the market."

Perhaps most people who haven't delved into its mechanisms or read related analyses by Peace (the founder) articles would have a similar reaction.

I personally grew tired of the debates surrounding Launchpads a long time ago, which is part of the reason for the slow progress in conducting due diligence on Heaven. However, as a trader, it is crucial to understand what is favored in the current environment.

In these markets, maintaining a skeptical attitude is an important trait because you want to have a strong belief in your ideas, but not at the cost of ignorance and lack of understanding.

Whenever a new ecosystem emerges, people often dismiss it easily, especially when CT (Crypto Twitter) criticizes it heavily; moreover, the market has just experienced projects like Launchcoin, which have completely eroded the confidence of those who believed in the "flywheel" mechanism.

I was once the staunchest supporter of ICM and was very disappointed with Pasternak (the founder of Believe) regarding delivery and over-promising.

Fortunately, Peace seems to be the exact opposite of Pasternak and is very proficient in trading and CT. Not to flatter, but Peace's articles are among the clearest I have read recently, and I am quite picky about writing.

Narrative

Pump = memecoins
Launchcoin = ICM
Bonk = ecosystem support
Boop = KOL and incentives
Moonshot = retail investors
Jupiter = Dex users
Meotora = enterprises

Heaven = philosophy?

Heaven is a Launchpad with profound philosophical implications, which is why it has achieved great success recently, as the crypto industry has always been a spiral development industry. This is also why native CT founders perform much better than those who cannot efficiently navigate this application.

They do not focus on lower fees, user experience, KOLs, events, etc. They have two goals:

Flywheel (to be detailed later)
Halo

"What is the main moat of a Launchpad in terms of how to gain a halo?"

When I first read this viewpoint, I thought it was quite crazy, but due to the high quality of Peace's writing, he articulated this idea quite persuasively and simply enough that a considerable number of traders also support it.

The concept of having a "halo" is quite similar to the KOLs you focus on. Why do celebrities like Kobe or accounts like Uber have such a significant impact on people's perceptions or trades? It is not due to attention but rather the halo.

A halo is a bias of reputation, as they evoke certain emotions while you read/listen, thus possessing a stronger intuitive factor. It is usually because of the feelings they evoke at a certain moment or a series of unpredictable events that make it difficult to maintain the correct stance.

A halo is a fluid state rather than a force. Unless you invest a lot of time in CT or are an elite-level creator, it is challenging to gain a halo and attract a large audience without creating enemies.

Heaven's construction is based on the idea of belief and faith. This is also why they launched the token before the product, as they believe it is a social experiment to see how many people resonate with their vision. They intentionally delayed the Launchpad's functionality to filter out those who are not steadfast believers, thus achieving better price appreciation.

This provides traders with the option of having an underlying automated market maker (AMM). $LIGHT is not intended to bring additional liquidity to Heaven; rather, it has its own existential significance.

As the CT has been obsessed with "attention trading" over the past few years, the advantages gained through attention have diminished because they are too easily identifiable. They believe that the halo is the last indicator that has not yet been fully realized on-chain, as it is more like a fluid state rather than an easily measurable metric.

Why is someone with 5,000 followers more vibrant than someone with 50,000 followers?

Technology

Heaven takes a completely different approach to technology, believing that enforcing standardization is more effective than something like the ERC standard.

They have always believed that Pumpfun won the market by building pumpswap and tried to extract all fees from Raydium, Metora, and Jupiter.

Previously, they coexisted harmoniously, but now it has turned into a PvP environment, which is also why we see so many Launchpad competitors rising, as Pump has become greedy, trying to monopolize the market. This is precisely why Heaven is so focused on building a dual AMM.

They adopted a dual AMM strategy because they believe AMM is the ultimate form of achieving precise trading, which cannot be accomplished solely by Meteora or Raydium's wrappers. Therefore, they built both AMM and wrappers simultaneously.

The AMM is designed to be an extension of the Launchpad. Any token traded on Heaven's DEX must be deployed through the Launchpad, with no exceptions. This is a closed container.

This means that any trading token seen on Heaven's DEX must pass their review. This allows for fee collection and keeps the entire process internal from start to finish, preventing any loss of liquidity or market share.

Heaven completely bypassed the bonding curve, directly launching tokens onto its own AMM, avoiding the common migration mechanisms seen in Pump launches. Heaven does not gradually increase from zero through curves until reaching the Raydium migration threshold (which snipers often exploit), but instead injects a small amount of virtual SOL into each pool to simulate instant liquidity without requiring the deployer to provide funds.

This means projects can launch for free, with real buy and sell activity from the very first second. There is no migration window, no upper limit on the initial developer's purchase amount, and no moments of price manipulation, only clear and immediate price discovery. To further limit bots, Heaven introduced a brief 6-second decreasing tax at launch, which can prevent frontrunners while not affecting normal trading volume.

The goal is to find global parameters that can push ideas to market, rather than simply allowing developers to customize everything (which is quite similar to how social media platforms operate, where you focus on the idea itself rather than the delivery method). This is the root of their obsession with standardization.

Flywheel

Unlike Launchcoin, Heaven implements a 100% buyback and burn mechanism for all protocol revenue. All protocol fees generated from each transaction on Heaven are directly used to buy back and burn $LIGHT tokens.

This seems to be the right direction that any Launchpad should take, as your token should be the primary means of your success; if you don't believe that, just look at Hyperliquid.

As the market environment becomes more predatory, consistency will become one of the key differentiating factors that allow people to hold tokens for more than a few days. Under current conditions, the survival of any ecosystem relies on the support of believers. Without complete consistency and token buybacks, it is challenging to find reasons for traders to hold tokens when the team is unwilling to hold them.

As of the writing of this article, they have already bought back and burned $1.7 million worth of tokens, funded by trading volume fees. This is the result achieved in the five days since the platform fully went live.

Roadmap

I strongly agree with Peace and the Heaven team's viewpoint that they are not pursuing a true business moat like Pump's live broadcasts or Launchcoins' user guidance. Instead, they believe that time is running out for projects, as the convenience of easily building products without coding tools is leading to a reality where software becomes worthless.

This is why my X profile states, "the last bull market."

For almost all code-dependent companies, a future without a moat is approaching. Currently, Launchpads in cryptocurrency are just a niche vertical, but the speed of homogenization is rapid, and the collateral damage will affect almost every software company.

The idea is that software, products, websites, applications, games, or any complex code will become as simple as writing a post.

With rich and accurate logic, it provides developers with a fair competitive environment, as user choices have become limitless. Competition will only intensify, leading to shallower logical moats.

Companies cannot solely rely on pure technology to stand out; this advantage is becoming increasingly easy to catch up with. User adoption and stickiness need to be obtained from elsewhere. The ability to collectively own a part of anything they interact with is Heaven's moat.

The "flywheel" itself is not a powerful moat to attract users; it is merely the most appealing solution in an environment where users have "no moat." They hope that having more halo than other companies will become the moat of the future, and collective ownership will be the primary way to gain more halo. You could say that some crypto-native IPs like $PENGU have already achieved this, having stood the test of time and possessing a lineage and some form of halo.

Guidance

The team has publicly stated that they will not chase any large business development deals, nor is this an evolution of ICM, nor is it a platform for utility and profit. Although as a trader, relying purely on "halo" to attract the best builders/deployers/creators is somewhat concerning.

Peace believes that attracting star founders through Loom videos, as seen on Launchcoin, is gradually losing its impact on the ecosystem. They still plan to engage in business development and attract new deployers, but they want to make this business look like art.

Unfortunately, they did not elaborate on how to develop the ecosystem, which adds an air of mystery; however, this often works best for crypto marketing as it can trigger the highest level of speculation. Once traders see the cards in their hands, it becomes easier to link them to fundamental valuations, thereby weakening growth momentum.

Since they aim to be a one-stop platform, they defined two different fee structures: one for builders (1% trading fee) and another for memes (0.1% trading fee). Ultimately, Heaven believes that ICM, AI, utility, and memes will all merge together. As software development becomes as simple as a prompt, the boundaries will gradually blur.

Starseed is an interesting initiative, which is the project's native ecological fund. Currently, the fund is not being tracked, and all buying operations are not disclosed to the public; Starseed will also maintain a publicly neutral stance on related ideas. This is in stark contrast to other ecological funds seen previously, and it is the right step, as purchases from ecological funds usually send a sell signal to most traders.

Is the token buyable?

I am not an early user, and part of the reason for writing this article is due to the recent rise in its token price; however, their unique construction philosophy is indeed novel and has not been seen before.

"Cut the chatter, KOL sir, is it going up or down?"

Honestly, I wish I could give you a firm answer. But unfortunately, the market is too unstable, and the rotation speed is continuously accelerating.

It should be noted that the meme stocks currently popular on the platform are very weak. Over time, traders have gradually raised the prices of the infrastructure/platform supporting this ecosystem, as they are well aware of how short-lived those fleeting applications, meme stocks, or novelty products can be.

Bidding betas were once a viable on-chain trading method, and now it has accelerated this method, simply by repeatedly bidding on the fastest targets, while other parts of the ecosystem are performing noticeably poorly, even worse than Bitcoin.

While I do agree with "Heavens and Peace" on how to build correctly and not impose anything, unless something can break out of the circle, a platform driven solely by this philosophy does not have a moat strong enough to sustain itself for more than a few weeks.

As seen on Launchcoin, it was able to maintain a $100 million range for 70 days before traders ultimately lost confidence in Pasternak's short promises. Seventy days is a long time in the crypto space, indicating how much confidence people had in the ICM field, as it has been over six months without seeing any form of strong utility (since the AI craze).

Traders want to bet on fundamentals; they are tired of the rotation of those memes, trying to adopt a robust strategy, but no one is building the platform with the right mindset to support its long-term development.

I currently do not hold any $LIGHT; unless they can provide a compelling reason, I will not purchase and participate in this ecosystem. Since the project has not disclosed how to bring in new deployers/builders, the token price has instead risen sharply, making this disclosure increasingly important.

As the price rises, expectations also increase, and once a certain level is reached, even God cannot meet traders' expectations, making it increasingly difficult to maintain attention and confidence. I believe that the main market trend of this wave of trading has passed, and many traders are still in a wait-and-see state, but the market may not have peaked yet.

Unless the project can present something special, this momentum + uncertainty + lack of trust in the chain + rotation will become a heavy boulder that is difficult to push uphill.

I really enjoy Peace's articles; this is one of the best articles I have read in a long time. His philosophical perspective is very well articulated. The issue lies in the uncertainty regarding user guidance and how to attract new users while retaining existing ones.

I once had high hopes for ICM and sincerely wish for utility projects to succeed. If Heaven can find a way to facilitate this, I will strongly support their ecosystem. I hope they can prove my viewpoint wrong and bring some much-needed freshness on-chain.

The success of Launchcoins stems from their ability to bring profitable projects into the ecosystem. Their failure, however, is due to ineffective communication on X and unfulfilled short promises.

The success of Light comes from Peace's clear planning and the implementation of a 100% buyback flywheel mechanism. What they lack is a truly effective user guidance model, or rather, a reason to attract excellent teams to join the ecosystem.

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