Users can buy and sell "tickets" to predict content popularity and earn profits, using a unique link mechanism to incentivize early participants.

Written by: Daisy, ChainCatcher

Edited by: Fairy, ChainCatcher

Social Prediction Platform Based on Base

Upside is a social prediction market built on the Base blockchain network, with its core mechanism centered around the judgment and speculation of social content dissemination trends. Users can upload links they believe have "viral" potential, such as tweets, articles, or videos, and the platform will create an independent market around that link. Other users can participate in predictions by purchasing "tickets" to determine whether the content will spread widely.

The "ticket" purchase requires payment in USDC stablecoin, with an initial price of $0.01, a maximum issuance of 1 million tickets, and the ticket price dynamically increases with the purchase volume. Users can either hold tickets to wait for appreciation or sell them midway to gain profits. All transactions are recorded on-chain, ensuring transparency and traceability.

The platform implements a "unique link market" system, where the same content cannot be created multiple times. The first uploader enjoys exclusive creation rights, effectively incentivizing early content discovery. Each high-quality market will receive rewards from the platform's "prediction pool," distributed proportionally to link uploaders, original content creators, and ticket participants, with rewards given in USDC.

Mechanism Design and Incentive Structure

Compared to traditional prediction markets that focus on objective outcomes, such as Polymarket, Upside's mechanism is based on the subjective trend judgment of content popularity, aligning more closely with user logic and judgment in the social media environment. It does not judge "whether an event occurs," but rather "which content may go viral."

Based on the "unique link market" mechanism, each social link can only create one market, avoiding repeated competition and providing clear incentives for content discoverers. This model differs from content ownership-based protocols like Zora, which emphasize content uploading and holding, while Upside does not require users to migrate or host original content, focusing solely on external links as market vehicles, emphasizing speculation rather than ownership.

The platform has set up diversified revenue paths, with all rewards distributed in USDC, covering five main user roles:

• Curators: If the uploaded link receives the most tickets in a round, they receive 5% of the prediction pool reward;

• Voters: Holders of tickets in that market share 80% of the rewards, distributed according to their ticket holdings;

• Traders: Earn price differences by buying low and selling high on tickets; currently, the platform does not charge transaction fees;

• Inviters: After inviting users, they can earn 50% of the protocol fees generated by those users within the first 50 days;

• Creators: If the original content becomes a winning market, they receive 15% of the prediction pool reward.

It is worth noting that a single piece of content can consecutively become a winning market in multiple prediction rounds, allowing related participants to continuously earn profits.

On the execution level, Upside prevents manipulation through mechanisms such as on-chain records, minimum funding thresholds, and a five-minute settlement delay. All functions operate on the Base network, with low transaction costs and high processing efficiency. The user participation threshold is low; users only need to paste a link to create or join a market, currently primarily supporting content from X (formerly Twitter), with potential future expansion to more platforms.

Team Background and Development Progress

As of now, Upside has not disclosed information about its core development team.

The platform is set to launch on June 10, 2025, and is currently in the invitation code registration phase, with a limited number of users primarily concentrated in the crypto community. Some users have reported issues such as registration delays or content verification failures during peak times.

According to wellfound information, Upside completed a pre-seed round of financing in December 2024, raising $1.2 million at a valuation of $10 million. Specific investors, share structure, and agreement details have not been made public, nor has an official press release been issued.

From the current functionality, the platform has established core mechanisms for market creation, trading, pricing, and incentive distribution, with potential future expansions for community features like leaderboards and historical records. Overall, it remains in the early product stage, with mechanisms and functions undergoing continuous iteration.

This article only introduces an early project and does not constitute investment advice.

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