Sony Group's blockchain Soneium has attracted over 14 million wallets during its four-month testing period, showcasing its innovative potential in supporting creators and enhancing fan interaction, while driving the mass adoption of Web3 through user-friendly and impactful use cases.

Today, we are excited to announce that the mainnet of Soneium, an Ethereum L2 blockchain under Sony Group, is officially live and open to everyone. Soneium enables creators to unlock new possibilities, enhance fan engagement, and fully leverage the transformative potential of Web3 technology. Together, we are shaping the next chapter of a decentralized internet, creating a space where creativity thrives, people connect more closely, and opportunities are distributed more fairly.

Looking back, our progress has been incredible. Since the emergence of blockchain technology 16 years ago, we have witnessed countless innovations. From an initial 9-page white paper to now over 220 million active on-chain addresses each month, this technology has evolved into a global phenomenon. Despite the remarkable growth, it is clear that we are still in the early stages of development. Today's decentralized internet evokes memories of the late 1990s—a time filled with excitement and untapped potential. For those of us passionate about shaping the future, the next few years are crucial.

Sony Group is on a mission to "bring emotion to the world through the power of creativity and technology," building a diverse business ecosystem. As creators explore new forms of expression, content becomes more interactive, strengthening the connection between creators and fans. Sony Group has long been committed to providing value to creators and content consumers across multiple business areas, and Soneium aims to offer more efficient and beneficial use cases for creators and content consumers through blockchain technology.

Today, we officially launch the Soneium mainnet, marking a new chapter in our roadmap. Our ultimate goal is to achieve an open internet that transcends borders, connecting cultural differences and bringing more people into the on-chain world. Regardless of where they are, sharing emotions and excitement and staying connected with others is a fundamental human pursuit.

Soneium is a public blockchain—a barrier-free, open network for everyone. By leveraging the OP Stack and Superchain developed by the Optimism Foundation, Soneium provides a public blockchain designed to empower individual and community collaboration, creation, and infuse emotions into the digital realm. Soneium is a space for everyone—connecting people, unleashing creativity, entertaining the masses, and inspiring the next wave of groundbreaking innovation.

At this early stage, we are committed to maximizing creators' creativity, revenue, and on-chain fan engagement. By protecting content copyrights and creating fair profit distribution mechanisms, we help creators thrive in both the digital and real worlds.

Web3 is bringing revolutionary financial changes to the next generation of the internet, empowering hundreds of millions with new digital experiences. Now, Soneium will work alongside creators, content consumers, and communities to enhance the Web3 user experience, enabling more people globally to collaborate, innovate, and attract new users from the real world who have never interacted with blockchain.

From Vision to Reality: Soneium Day 1 Ecosystem

Our testnet results are impressive. Over 14 million active wallets and 47 million transactions demonstrate the demand for better creator platforms. But the numbers are just part of the story.

To enhance user experience, improve accessibility, and support diverse use cases to promote the adoption of Web3 technology, Sony Group is also developing other Web3 solutions. These infrastructure services will become core pillars for the expansion of the Soneium ecosystem. Based on this commitment, Sony has launched a series of tools to strengthen the Soneium ecosystem—initially focusing on fan interaction and cryptocurrency asset trading.

In February 2024, Sony Group launched the "Fan Marketing Platform" through SNFT Inc. This platform is a cutting-edge marketing tool for creators, brands, and businesses, utilizing NFT minting technology and has been integrated with Soneium. The NFT-based fan marketing platform provided by SNFT Inc. distributes NFTs and their privileges related to intellectual property and brands to fans in various ways. By combining NFT distribution with detailed data analytics, the platform optimizes marketing strategies while providing tangible value to fans and brands.

Another exciting development comes from S.BLOX Inc., a licensed cryptocurrency exchange under Sony Group, which will focus on uncovering new potential for creators and brands from the exchange side, driving innovation in the crypto ecosystem. Through the Soneium Spark incubator, we received 1,785 applications from creators and builders who wish to realize their innovative ideas on Soneium. Entertainment applications, including games, NFTs, and social applications, as well as financial and other applications, are already online. These projects showcase the vast potential of Web3, covering areas such as gaming, music, art, and community platforms. Each project is pushing the possibilities of creativity combined with on-chain technology.

This is just the beginning. We are committed to creating a place where everyone feels excited and engaged. Join the Soneium community, and let’s unleash creativity together.

Join the Revolution

With the launch of Soneium, we are igniting a movement that transcends social, economic, and geographical boundaries, allowing every idea to flourish.

This is an invitation: whether you are a developer ready to build the next breakthrough application, a creator looking to connect more deeply with the community, or someone who believes in a more creative and interconnected digital future—Soneium is your platform.

Let’s drive mainstream development together!

Visit Soneium to start building, and follow us on X to join the conversation.

About Sony Block Solutions Labs

A joint venture between Sony Group Corporation and Startale Group Pte. Ltd. (Astar developer), dedicated to leveraging blockchain technology to build new network infrastructure. The company announced its blockchain planning and development in September 2023 and changed its name from Sony Network Communications Labs Pte. Ltd. to its current name in August 2024.

Learn more about Sony Block Solutions Labs:

https://www.sony.com/ja/SonyInfo/News/Press/202408/24-029/

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