The advantages of BTSE are its trading system and risk control.
｜Recently, BTSE accepted an interview with the Chinese-speaking crypto community, responding positively to questions about the platform's operational data, team, and products like smart trading. Below is the full content of the interview.
Q: Please briefly introduce BTSE.
A: Hello to all friends in the Chinese-speaking community. BTSE was established in 2018 and is a blockchain technology company with nearly 7 years of entrepreneurial experience. Before 2023, BTSE's main business focused on B2B white-label solutions, with clients primarily located in Europe, the Middle East, and Southeast Asia. Therefore, many retail users in the Chinese-speaking community may not be familiar with BTSE. We have developed various online trading systems and infrastructure for numerous institutions and enterprises, providing liquidity support and settlement channels in the early stages of liquidity shortage. As of December 2024, we have served over 100 enterprise clients globally, providing them with system maintenance, liquidity support, and new feature development services over the long term.
Since 2023, we have begun to venture into the B2C business and invested in the development of retail user service products. In 2024 and the upcoming 2025, we will continue to increase our investment and efforts in B2C brand marketing and user growth. We also place great importance on the Chinese-speaking market, with hundreds of employees in offices in Taipei and Singapore. We firmly believe that the Chinese-speaking community is an indispensable force in the entire crypto space and will continue to occupy a significant share of the market. Therefore, BTSE's development cannot be separated from the support of the Chinese-speaking market. We will hold some online and offline events targeting the Chinese-speaking market in the future, and we will promptly share updates with the community and media.
Q: What prompted BTSE to enter the C-end market?
A: Our B2B business line has matured, and the years of B2B experience have allowed us to cultivate a highly professional technical team. Currently, BTSE's fully customizable modular architecture is suitable for all enterprises, and our revenue has remained stable and positive.
Thus, we also have the capacity to consider expanding into other incremental spaces. More importantly, from the frequent exchange incidents in the past few years, it can be concluded that despite the numerous C2C exchanges, the industry still lacks good exchange brands. Similar to brokerages, exchanges are the most liquidity-sensitive entities in the crypto market. Whether in a bear or bull market, exchanges are subjected to rigorous scrutiny by the market. Unfortunately, some once-prominent exchanges have lost significant market share due to risk control issues or even unethical behavior. The market gaps created by the exit of these platforms present new opportunities for us; where there are complaints, there are opportunities. We believe that the C2C business still has substantial commercial space. The crypto market remains a growth market, and the industry is still in its early stages. No brand has a protective moat, and there is no such thing as "too big to fail." Only by respecting the market, adhering to altruism, and standing with users can we achieve long-term success.
Q: I'm curious about the achievements BTSE has made in the C2C market. Can you share them with us?
A: As of now, BTSE supports 30 languages across various countries/regions, has over 1.85 million registered users, and a community fan base of over 400,000. In terms of trading volume, BTSE currently maintains a monthly spot trading volume of over $2.1 billion and a contract trading volume of over $34.3 billion. Additionally, we support 400 spot and contract trading markets, and BTSE payment supports free transfers in 35 fiat currencies, collaborating with 40 compliant banks, electronic money institutions (EMIs), and payment service providers (PSPs) worldwide. Our trading volume, token count, and market influence are continuously increasing. We will not remain stagnant; our goal for 2025 is to become a TOP 20 player, and I hope to announce even better results in the next public interview.
Q: In terms of compliance, what licenses has BTSE obtained in various countries/regions, and what markets are you planning to expand into? In which regions are you applying for licenses?
A: Currently, we have obtained licenses in Liechtenstein, Lithuania, Australia, New Zealand, the UAE, and other countries/regions. We plan to acquire customers in the Chinese market, so our compliance team has been actively working on applying for licenses in Taiwan, Malaysia, and other Chinese-speaking markets. Additionally, we expect to obtain relevant licenses in Gibraltar, Estonia, Georgia, Indonesia, and other regions soon.
Since promoting our B2C business this year, our compliance team has added about 20 new members and has re-hired a senior compliance expert with over 16 years of experience to serve as our Chief Compliance Officer. BTSE has always maintained a positive, proactive, and cooperative attitude towards regulation, strictly adhering to local laws and regulations in the countries and regions we serve. Moreover, the attitudes of major countries like the United States and Russia towards the crypto industry have changed significantly, and we believe that under the influence of superpowers, more countries and regions will embrace the crypto market. We are confident that more good news will come in the future, and we will promptly share BTSE's compliance progress with the community and media.
Q: Please tell us about BTSE's operational philosophy and the style of the BTSE team.
A: BTSE stands for "Buy, Trade, Sell, Earn." Just like our name, we aim to create simple, understandable, safe, and user-friendly crypto asset trading products, providing a trading platform that is friendly to retail users, professional traders, and institutional users. We always consider issues from the customer's perspective, which is a standard and commitment we have inherited from the B2B market.
Regarding the team, we currently have 8 office locations worldwide, including Singapore, Dubai, Taipei, Hong Kong, Manila, Seychelles, Liechtenstein, and Kuala Lumpur. Our team consists of over 400 members, with more than 90% having rich work experience in finance and the crypto industry, coming from global TOP 500 companies or leading platforms in the industry, such as IBM, PayPal, Intel, Tencent, as well as Coinbase, Binance, Huobi, etc. This is a relatively international team. They are experts in various fields such as technology, payment, branding, marketing, compliance, and talent recruitment, each fulfilling their roles to jointly operate BTSE. Many team members have 6-8 years of experience in this industry and remain passionate and optimistic about the industry, willing to deeply cultivate the market and contribute to building the crypto industry.
We resonate with a viewpoint from Chinese entrepreneur Jack Ma, who said that one of the keys to successful entrepreneurship is passion. However, "entrepreneurship requires passion, but it is by no means a product of impulsiveness. Let the idea cool down first; if you still have the desire to start a business after five years, then go for it." Now, BTSE's second five years is nearing its halfway point, and the team still maintains its original intention, with a genuine and strong willingness to work. We are confident about the future.
Q: What do you think are the differences between the B2B and C2C markets? How will BTSE win market share in the C2C market? In other words, what advantages does BTSE have to stand out among numerous exchanges?
A: First is our technical strength. BTSE has over 7 years of experience in the B2B market, and our self-developed system has been tested by more professional and discerning client groups. The trading systems we develop for clients can match over 1 million orders per second, and in the past 7 years, we have experienced no downtime 99% of the time. We also pioneered a multi-in-one multi-currency order book system, which is now widely adopted in the industry. Throughout the B2B process, we have accumulated a wealth of system maintenance and risk control experience, so we are quite confident in product innovation and technical strength, which are areas where BTSE excels.
Secondly, from an operational perspective, although BTSE has just begun to make strides in the C-end market, we are in the customer acquisition phase and are willing to offer users more benefits. We will hold more user-friendly trading activities in the future and are willing to share a significant portion of our profits with the community, partners, and market makers. At the same time, we are actively seeking to launch more quality projects on BTSE's Launchpad, and we believe that soon everyone will see some of our updates.
Then there is customer service. BTSE supports multiple languages and provides almost round-the-clock customer service, diligently serving every user. We are willing to increase the frequency of communication with customers, absorb more suggestions and even complaints, and strive to address all customer needs and issues. Standing with customers is not just a slogan; it requires genuine listening, optimization, and improvement.
At the same time, BTSE has always been an advocate and executor of inclusive finance. We hope to make complex trading tools accessible to everyone, allowing everyone to participate in and enjoy the development dividends of the global market on a fair basis. The recently launched #AutoTrader smart trading is a great example; in the past, only top Wall Street trading firms and hedge funds could use algorithmic trading strategies, but now anyone can experience it by simply registering for a BTSE account.
By eliminating entry barriers, we enable more people to easily engage in cryptocurrency trading, reflecting the core spirit of cryptocurrency as an inclusive and empowering tool.
We are also unreservedly humble in learning from exchanges that perform well in the industry and excellent companies outside the industry. As long as others can provide products that benefit customers, those products are suitable for BTSE, and we will quickly catch up and surpass them.
Q: Speaking of AutoTrader smart trading, I've recently seen many community members and social media KOLs recommending it. Can you provide us with a detailed introduction to this product?
A: In simple terms, AutoTrader (smart trading) is an upgraded copy trading platform designed for ordinary trading users. Unlike other strategy copy trading products on the market, AutoTrader's targets are AI, not randomly selected KOLs from the internet. It is developed by a professional quantitative trading team that backtests and selects thousands of strategies daily for BTSE users to copy for free.
The benefits of AI quantitative products lie in their ability to filter out human emotional factors and unethical behaviors such as gambling, ensuring that trading standards and win rates remain within controllable limits. By simplifying the trading process, it allows users to more easily navigate the complex cryptocurrency market.
Currently, AutoTrader supports Bitcoin, Ethereum, and over 100 other popular cryptocurrencies, allowing crypto users of different levels to quickly replicate and use the strategies. Moreover, the entry barrier for AutoTrader is very low; some strategies can be used with just 1 USDT. We have also built in a take-profit and stop-loss system to minimize users' trading risks.
Overall, this is a very user-friendly trading product for newcomers, but at the same time, for experienced traders, its interface is also simple and a good choice for lazy trading. You can even use it as a trend tool; AutoTrader is very sensitive to liquidity and trends, updating current popular trading tokens and strategies in real-time. Experienced traders can use it to capture current trends and trade independently.
Q: How is BTSE's asset strength? What markets are you planning to expand into in 2025?
A: You can rest assured on this point; BTSE has no risk exposure. Our B2B business has been operating for over 7 years, and our revenue is relatively stable. Even during bear market cycles or when facing market liquidity shortages, we are not significantly affected. This is one of our advantages compared to most exchanges; we have sufficient cash flow support, allowing the team to focus on their work and dedicate energy to user service and gaining market share.
In terms of the market, smart trading is currently one of our key marketing products. The contract market has undergone sufficient user education in recent years and has been proven to be an important and relatively mature business line. However, the trading risks in the contract market are high, so we need to differentiate our products and user services to highlight our advantages.
Smart trading is a trading product we have developed to fill a market gap. Essentially, smart trading is contract strategy trading, but it reduces the complexity and risk of the trading process, allowing users of all levels to indirectly use contract trading and fully leverage the advantages of contract leverage to improve capital utilization. The risk control system of smart trading can also help users mitigate the potential risks of leveraged trading.
BTSE's advantages lie in our trading system and risk control, which I believe are quite important for many traders, especially those who have experienced downtime or rapid liquidity depletion. They understand the importance of system stability. Many people have been wary of contracts in the past due to a lack of proper leverage usage and some platforms' malpractices, leading to deep misunderstandings about contract trading. In reality, when used correctly, contract leverage tools can not only amplify trading scale to achieve increased volatility but also protect other principal amounts from loss. However, in recent years, common knowledge about contract futures has been popularized in the market, and since smart trading emphasizes simplicity, intuitiveness, and ease of use, it directly bypasses the cumbersome steps and basic knowledge required before contract trading. User education can save a lot of time; we just need to focus on improving the product, enhancing risk control, and building a good reputation.
Additionally, if you are an experienced trader, you can also explore BTSE contracts. We have a good liquidity advantage, supporting 14 types of margin assets and 7 types of settlement assets. Furthermore, our advanced VIP rates can go as low as negative, meaning you can earn fee income just by providing liquidity. In spot trading, we have been actively selecting quality projects to launch on BTSE, especially during bull markets. While ensuring quality, we also respond actively to community demands. Our goal is for users to be able to trade all popular and high-quality projects on BTSE.
Q: What are the expectations for the future of the industry, as well as BTSE's short, medium, and long-term goals (1-3 year plan)?
A: We are firmly optimistic about the future of crypto; the market still has significant growth potential. As for BTSE's short, medium, and long-term goals, our short-term goal is to be in the industry TOP 20 by 2025, the medium-term goal is to reach TOP 10 by 2026, and the long-term goal is to become a top-tier service provider in the cryptocurrency space, making more convenient and user-friendly cryptocurrency trading services accessible to everyone. This will be our long-term endeavor.
Q: Are there any benefits for the community recently?
A: With the launch of smart trading, we have recently introduced a new user reward program. New users who register on BTSE can log in and claim up to $315 in rewards at the rewards center. We have also provided exclusive benefits to some partnered KOLs and communities. For more information, please follow our official Twitter @BTSE_Official and @BTSEChinese.
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