Inadvertently, you may miss the entire competition.
Author: kel xyz
Translation: Deep Tide TechFlow
"Unlocking market potential." ——Sean Carter
Dual-line argument
Integrating native encrypted applications into any application interface through Dialect Blinks will be a key breakthrough for Solana applications to enter the mainstream market, bringing 1000 times growth potential. Investing in a series of consumer applications is an effective strategy to capture the growth opportunities of Solana.
"Allow me to reintroduce": Introduction to Blinks
The possibility of Solana reaching a price of 1000 US dollars (or even exceeding 3000 US dollars) depends on numerous innovative applications choosing Solana as their platform in the coming years. The rise of these applications will significantly increase the demand for $SOL.
Although investing in SOL for appreciation potential has become very popular, direct investment in applications that drive SOL growth is not welcomed, mainly because these applications are currently underperforming.
Blinks completely changes the status quo, reducing the difficulty of accessing native encrypted applications by several times.
Currently, Blinks is only available to users who have enabled the wallet's in-browser extension settings.
By allowing developers to port part or all of the application to an increasing number of other application interfaces, Solana applications can freely propagate on the Internet in various possible ways.
This helps to expand the application's market revenue, as it allows applications to export all value-generating activities (such as transactions, purchases, gaming activities, etc.) to any third-party application.
Based on these, the vision of the web3 world computer will be realized.
Argument: Web3
Just as open finance relies on the reorganization of financial basic modules, Web3 is also based on the separation of data ownership and application logic. In the past, Web2 applications often bundled data storage and application logic together. The core shift of Web3 is to separate data and application logic. Through this separation, data owners no longer need to trust application providers to manage their data.
Source: Multicoin Capital, "Crypto Mega Theses"
Therefore, we believe that the investment opportunities for consumer applications have never been greater, while the market's interest in this is at a low point.
In the current market, the best way to express long-term optimism about Solana is to invest in consumer applications that will drive its future success.
So, if Blinks is so outstanding, why does CT believe that no one is using it?
That's because CT has missed the key—this has become a convention.
CT seems to always focus on the details at hand and overlook the big picture.
Try closing Dexscreener and relaxing a bit.
Who knows—perhaps from a bird's-eye view, you will see a whole new forest.
"The Cambrian Explosion": The Rise of Blinks in Various Markets
Since the launch of Blinks just two months ago, it has already seen rapid growth of applications centered around Blinks. At the very least, these applications, as a concept verification, have demonstrated the potential of Blinks in multiple markets:
Gaming
User experience
Advertising
E-commerce
Payments
Developer tools
And possibly more areas Let's take a look at the current progress to update our expectations for future development.
Gaming
The profitability of the gaming industry is very strong. In fact, in 2023 alone, the revenue from mobile games exceeded the entire market value of the Solana blockchain.
Think about that fact.
As far as I know, most of the revenue comes from games downloaded from the Apple App Store or Google Play Store. Have you ever seen those simple game ads on Instagram?
Yes, some young people from Kazakhstan have made millions of dollars through these ads.
But how much revenue would it bring if these games could be played directly without downloading?
Currently, the media content displayed by Blinks is relatively simple. However, theoretically, real-time animation display can be achieved through Blink. I'm not saying that GTA 6 will become a native game of Blinks, but the success of encrypted games does not need to reach the graphical level of GTA. The mechanism that allows the Axie ecosystem to achieve high market value can be fully realized in Blink.
How many people would participate if players could play Axie while browsing Twitter?
If all games made by non-major studios could run in any application, not just through their own applications, then the popularity of these games would inevitably increase.
Starblink is an early concept verification project based on this idea. Its mechanism is a game based on attention mining, where players earn rewards based on the interaction frequency of Blinks generated on the mining machine. Attention can be used to mine resources for the mining machine, which can be used to enhance the attributes of the mining machine or invest in a friend's mining machine.
Although I am not sure if this game will be popular, it is quite complex compared to other game models we have seen in the encrypted field.
It is worth noting that Blinks has only been launched for about two months—what Blinks-centered games will appear in two years?
Consumer Experience
If the former friendtech could run as an experience on Twitter, would it attract more users?
The answer is likely yes.
Currently, we have seen various attempts to improve the consumer experience in web2 and web3 applications with lower operational barriers and higher incentive mechanisms. Here are some examples:
Drip utilizes Blinks technology to integrate tensor trading functionality into the Drip application interface as a directly executable button. This allows users to trade without leaving Drip—an application with 2 million unique active wallets over the past few years.
I have often abandoned using new encrypted applications or services because I needed to leave the content I was browsing, register for a new account, or adapt to a new platform. Integrating application functionality into the content flow that users are already accustomed to can significantly increase user engagement.
Imagine, after Elon tweets, users can one-click purchase memes on Twitter.
Subslink allows creators to create and manage subscriptions by sending links. For example, do you know how much revenue paid access to trading groups, research blogs, paid newsletters, etc., can bring?
The answer is quite substantial.
Now, imagine if we could simplify the cumbersome steps of:
Visiting a new website,
Connecting the wallet to a new platform (or even more troublesome, entering credit card information),
Adding an email, and finally
Reading the newsletter,
to:
- Clicking the "purchase newsletter" button on a platform
How many people would be willing to register for this service?
In the future, users can pre-set any information they choose in their wallets: an email address for receiving subscriptions, a Telegram account for receiving information, or an X platform private message for receiving messages from bots. The possibilities for customization are endless.
Advertising, Payments, and E-commerce
Influencers can effectively attract people's attention.
And attention means wealth in today's society.
The goal of advertising is to capture attention.
In the encrypted field, the methods of capturing the value of this attention are not much different from the strategies on Exchange Alley in 1720 street:
Obtaining traffic through exchange recommendations
Sharing personal insights or opinions
Using influence to gain privileged access
Deceiving followers for personal gain
What if we no longer use these methods, but develop dynamic ads that allocate value throughout the entire value chain in a programmatic way?
What if these ads could be presented in any media format, with any call to action (CTA), and these CTAs could be executed directly in the user's application interface?
This would allow the advertising capabilities of encrypted technology to surpass even the best performances on Instagram.
This is exactly what shill.fm and blinkify have achieved in a few months through Blinks.
Similarly, the principles of market expansion apply here as well—if ads can be executed with one click on the internet, theoretically this will increase click-through rates and revenue per impression.
It's not to say that the trillion-dollar advertising industry needs a larger market to attract attention.
The payment experience may become richer. Current online shopping is mainly optimized for functionality, but Blinks may expand the boundaries of efficiency, making functional payments more attractive on a large scale. Look at the example of Baxus Blink. Through Blinks, anyone can build a visual experience using rich metadata, just as Solana Stats has already demonstrated.
Developer Tools
If you believe that AI will only get better, then this section is for you.
Those tedious operations that require downloading cursors, getting v0 versions, and syncing replit?
Forget about it.
Let's deploy AI experiments on the blockchain directly through Twitter.
The simplest form—generating AI images and attaching them to tokens—has already been achieved by Img Gen Blink.
What limitations are there for such innovation? Why can't I deploy an AI application on the chain in the next 2, 3, or 5 years?
Perhaps there are some development limitations between the ridiculous price targets set by those foolish traders (including my other side).
Who knows. But it seems that there is a lot of design space here for us to boldly experiment and explore.
"The Climb to Heaven's Arena": Challenges Faced by Blinks
Killua, Gon, and another person gaze at Heaven's Arena.
If things were as simple as described above, Blinks would have already swept the entire internet. But in reality, there are still many problems to solve (besides the blind spots I may have overlooked):
Security: The initial concern about Blink is its security. While the Blink registry maintained by Dialect partially addresses this issue, it may lead to centralization. Additionally, what happens if the pre-approved registry links are compromised? Although this is beyond my technical understanding, it is still worth noting.
Promotion of New Technology: Regardless of how obvious the advantages of Blinks are, promoting its adoption as a new technical standard is always more challenging than expected.
Engaging Applications: Blinks open up design space for application developers, but developers still need to create engaging works on this canvas. Currently, there is skepticism about its prospects unless there are clear success stories.
Scalability of Blink: Blinks need to be used in as many environments as possible. Currently, they are limited to desktop Chrome extension users with enabled operations (which should be enabled by default!).
"Game On": Summary Thoughts
What if any application could contain other applications?
What impact would such a question have on the market?
We will soon find out.
This is likely the second stage of the so-called consumer application supercycle.
Pump fun has already sounded the starting gun.
If you're not careful, you might miss the entire race.
Disclaimer
The information in this publication, including but not limited to research, analysis, data, or other content, is for reference only. This article does not constitute financial, investment, trading, or any other form of advice. We remind all readers not to rely on the information in this article for financial investment decisions or other financial purposes and to seek independent financial advice from professionals. The author does not guarantee the accuracy of the information in this article for anyone's financial decisions.
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