Yesterday (August 17th), in the first round of the English Premier League, Nottingham Forest hosted Bournemouth at home, and the opening match ended in a 1-1 draw. In order to support and welcome more fans in the new season, Nottingham Forest has spent millions of pounds over the past few months to renovate and refurbish the fan stands and reception facilities at their city stadium. In addition to the refreshed venue, the nearly 160-year-old club has also introduced the crypto brand Floki as an official partner for the new season.

Not only Nottingham Forest, Floki brand "marches into" the Premier League

Nottingham Forest and Floki officially announced their partnership on August 15th. In the new season, the Floki brand will receive significant exposure through Nottingham Forest, including: enjoying 3 minutes of camera-facing LED advertising display during all home matches, displaying the brand in the score release and substitution announcements after the club's matches, and having a full-page advertisement in the matchday program with the brand logo appearing on the cover. This partnership also includes providing unique experiences to fans and the Floki community, such as signed memorabilia and the opportunity to play at the club's home ground at the end of the season.

Just two days before announcing the partnership with Nottingham Forest, Floki had announced that it would become the advertising sponsor of the English Premier League for the 2024-2025 season. The English Premier League will kick off on August 17th, and Floki and its MMORPG Valhalla will be displayed on LED pitchside advertising boards during live matches and through the full TV camera advertising system. Floki stated that its advertisements are expected to receive 100 minutes of prime exposure time throughout the season, with 40% of the ad inventory being displayed during matches, including matches involving top clubs in the league, to ensure maximum exposure for Valhalla.

The most marketing-savvy Meme? Floki's marketing journey

In June 2021, "Meme Godfather" Elon Musk tweeted, "My Shiba Inu will be named Floki," and the token Floki was born. Perhaps "inheriting" Musk's marketing and sales genes, Floki, initially a Meme, naturally excelled in marketing. One of the most impressive feats was sponsoring the finals of the World Table Tennis Championships, which was broadcasted on China's CCTV-5 in May last year, reaching over 340 million viewers, and making another appearance at the International Table Tennis Federation World Table Tennis Team Championships earlier this year.

Being able to transition from a meme coin to a crypto brand with exposure to over a billion viewers, Floki's consistent efforts in publicity and marketing have been one of the most important factors. For example, when the Floki token was just two months old, it announced a $1.4 million donation to the Million Gardens Movement initiated by Elon Musk's brother, Kimbal Musk's charity, to address food insecurity. Subsequently, Floki advertised in Times Square, Dubai Airport, Istanbul Airport, as well as in Barcelona and Madrid in Australia and Spain.

As the world's largest sport, football has always been a key focus for Floki, and its brand sponsorship started with this sport. In November 2021, Floki sponsored Indian football clubs Goa and Kerala Blasters, La Liga's Cadiz, Serie A's Napoli, Bayer Leverkusen in the Bundesliga, Spartak Moscow in Russia, Twente in the Netherlands, and Fenerbahce in the Turkish Super League. Its logo also appeared on the collars, sleeves, or home advertising boards of the aforementioned club jerseys. Last year, Floki also focused on cricket leagues and partnered with the Balwara Kings and Mani Parel Tigers.

Who is leading and driving Floki's development behind the scenes? According to its official website, the core team of the brand left the community shortly after the release of the Floki token. It is currently led by cryptocurrency veterans, NFT experts, and Ether Cards board member Mr. Brown Whale, and blockchain expert Jackie Xu. The core advisors include @100bviking and @SabreEthereum, the latter also serving as the Chief Marketing and Creative Director.

What is Valhalla, strongly promoted by Floki?

Valhalla is a web-based NFT strategy game supported by Floki, using the GameFi mechanism of Play-to-Earn (P2E) to present players with a vast and open world. In the game, players can choose from three abilities for combat and need to select a combat creature, Vera, usually chosen as the initial Vera in the tutorial. Charms are used in the game to capture Vera, with a certain probability of successful capture. There are currently eight types of Vera, each with different appearances, attack methods, and abilities, all of which can be upgraded to enhance their abilities.

Combat in the game follows a traditional turn-based system, where players move on the arena, using skills that consume magic points. After several rounds, the arena gradually shrinks to limit movement, further enhancing the game's excitement and strategy. In Valhalla's PVP mode, players need to use their wits to build and upgrade Vera combinations, predict opponents' intentions, set traps, and employ different strategies. The open-world mode of Valhalla allows players to explore Floki Island, collect resources, and interact with other players. In this mode, players can chase and capture Vera, attempting to capture it when its health is low, in a weakened state. If the capture fails, the battle must continue until the end. Compared to PVP battles, the open-world mode provides a more relaxed and exploratory experience.

The main utility token in Valhalla is FLOKI, and the primary vision of this game is to increase the adoption of this token, transferring a large number of FLOKI tokens from circulation to the Valhalla ecosystem, becoming the main currency of the Valhalla world. To start the game, players need to deposit a certain amount of FLOKI in their wallets, which can be purchased from other players or the market.

As an NFT Metaverse game, the PlayToEarn mechanism and upgradable NFTs are the main focus of Valhalla. The Genesis NFT in Valhalla is crucial for players to obtain exclusive benefits in the virtual world, including four types of NFTs: ruby, diamond, silver, and bronze, corresponding to different levels of advantages such as special discounts, early access, and other practical benefits. In addition to Genesis NFTs, each Vera owned by players can be converted into NFTs that can be sold on the market.

Players can also forge items in the game into their own NFTs, from legendary weapons to rare consumables and other general decorations, all of which can be sold and bid on as NFTs in the market. These NFTs have potential value both in and out of the game, and if Valhalla continues to attract players, they may become tangible assets that appreciate over time.

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