"《完蛋!我被美女包围了!》is currently the most popular live-action short drama romance game, and Heartbeat Odyssey is reshaping this phenomenon-level game in a Web3 way, with the potential to become a hit game in the blockchain gaming track.
In the past year, the refreshing dramas on platforms such as Tiktok and ReelShort have been dominating the global short video content field. Most of these dramas are 1 to 2 minutes per episode, with a simple and straightforward rhythm, dense and "addictive" highlights. In fact, in the current context of the collective spiritual emptiness of young groups, it is a new "spiritual oxygen."
In addition to the short video field, the "refreshing culture" is also infiltrating the gaming field. At the end of last year, the live-action romance game "《完蛋!我被美女包围了》" topped the sales charts on Steam, becoming a phenomenon-level hit game in the live-action romance game category. The game combines short drama and gaming elements, allowing players to immerse themselves in the first-person perspective as the male protagonist Gu Yi, meeting six very different beautiful women in appearance and personality. Players can choose, unlock different storylines, and embark on a sweet and romantic journey with them.
For players, especially male players, this type of romance development game with the theme of "virtual girlfriend" and "virtual romance" greatly satisfies the spiritual highlights of players at the lowest cost, and is highly immersive. This has led to consecutive top rankings on the Steam sales chart during its peak period, with a 92.51% positive review rate, 65,435 peak players online within 24 hours, surpassing a number of high DAU products such as CS2, PUBG, and Apex, and even driving the actors to become popular. "《完蛋!我被美女包围了》perfectly interprets the driving role of the "refreshing" culture in the gaming field and provides a new direction for the development of development games.
As a successful Web2 game, it also faces some limitations in long-term development. In this game, players usually purchase the game on Steam and bind it with the game content. In fact, the game does not have the ability to lock in users for the long term. Within a limited storyline, players can usually complete the game within a day or two, which means that players will have difficulty in continuously capturing the highlights from the game in the long term. When the game content no longer meets the needs of the players, the user stickiness within the game will significantly decrease, and users will continue to withdraw from the game ecosystem.
On the other hand, from the perspective of game developers, "《完蛋!我被美女包围了》" adopts a one-time game purchase model, which makes it difficult for players to continuously generate income for the game. When the game's popularity declines and new user numbers decrease, the game developers will face a sharp decline in income. In fact, at this stage, the game is also facing the above-mentioned dilemma.
The problems faced by "《完蛋!我被美女包围了》" may be solved through Web3. Currently, Heartbeat Odyssey is reshaping this phenomenon-level game in a Web3 way, by embedding a series of encrypted economic elements including Crypto into the game, providing new vitality and driving force for this game mode.
Heartbeat Odyssey: Web3 version of "《完蛋!我被美女包围了》"
We can see that after "《完蛋!我被美女包围了》" entered the market, similar competitive games continued to enter the market, but these Web2-form games all face the above-mentioned challenges. In the Web3 field, this live-action interactive game category is still in a blank stage. Currently, the live-action interactive game production studio HBO is filling this gap by launching the game Heartbeat Odyssey - the first Web3 live-action romance interactive game, and is expected to introduce the successful experience of this type of game into the blockchain gaming field.
Heartbeat Odyssey's gameplay is similar to that of "《完蛋!我被美女包围了》". Players can choose different virtual girlfriends in the game and unlock different storylines through a series of romantic tasks. The storyline branches of Heartbeat Odyssey are more diverse, allowing female actors/female stars/KOL to participate in the game, giving players more choices in the game. These selected female real-life characters are elected by the community players in the form of DAO through voting.
In the game, Heartbeat Odyssey introduces a token economy model, including the in-game token HBOD (diamond asset), governance token $HBO, and a series of NFT assets. Players can continuously participate in the game and ecosystem construction.
$HBO is the governance token and incentive asset of the Heartbeat Odyssey game. It allows players to participate in management decisions, such as story development and new world releases, and players participating in it can receive incentives in $HBO. At the same time, $HBO can also be used to purchase season tickets that provide additional game benefits and rewards to enhance the game experience.
HBOD assets are defined as diamond assets. Consuming these assets can increase the favorability of virtual girlfriends, unlock new storylines, and accelerate in-game incentive production. Diamond assets can also be used to purchase gifts, open mystery boxes, and increase energy. Players can obtain these assets through game activities, betting ETH/SOL, or $HBOT.
All in-game items are represented as NFT assets, allowing players to freely trade and manage them. This includes identity cards, character cards, and prop cards, all created on different protocols to ensure uniqueness and secure transactions. These items have special utilities that can help players enhance the game experience and increase their income in the game.
This economic model is a circular system, where players can obtain $HBOT token output from the game through game behavior and voting behavior, while unlocking new storylines, enhancing the game experience, and purchasing NFT props require the consumption of HBOD diamond assets and $HBOT assets. Judging from the popularity of "《完蛋!我被美女包围了》", the consumption within the game is expected to exceed the output, pushing the ecosystem into a positive spiral. At the same time, the high demand for HBOD diamonds also establishes good liquidity for $HBOT in the external market, which is more conducive to establishing a healthy value circulation system.
Driven by this economic model, Heartbeat Odyssey can further enhance player participation and form deep and continuous bonds with players through game content, ecosystem incentives, and other means, continuously generating stickiness with players.
At the same time, unlike the centralized selection of female characters by the game developer, the community voting method not only promotes player participation but also increases loyalty and stickiness as players will further engage with the game due to their voted female characters, which is a positive gain for the development of the game ecosystem. Currently, the Heartbeat Odyssey game has launched the election of the female protagonist on the Mantle chain, and users can participate in voting using $MNT tokens and receive airdrops of $MNT and $HBO tokens.
Heartbeat Odyssey may become a new hit in the blockchain gaming industry."
The blockchain gaming sector has seen explosive growth since the end of 2020, but after many years of development, it has not produced as many hits as we would have expected. Even in the current bull market phase, the sector's performance remains lukewarm, with the majority of games having daily active users of less than 50. On one hand, this is due to the lack of innovation in most games, which still primarily focus on financial characteristics. Additionally, in the current narrative of LST, LRT, DePIN, game revenue is not attractive. On the other hand, there has been a lack of significant breakthroughs in gameplay, making it difficult for most players to capture the fun of gaming.
At the same time, there has yet to be a high-quality development game in the blockchain gaming sector, especially in the romance development game category. Looking at the Web2 gaming sector, development games have a user base of hundreds of millions. The success of "《完蛋!我被美女包围了!》" in the romance development game category has already demonstrated its potential in the market, and bringing it into the Web3 sector is expected to replicate its success, providing a new reference for the development of the GameFi market.
Furthermore, the Web3 market is an emerging market with a predominantly male user base, especially in the blockchain gaming sector, where male players and investors are the majority. Therefore, after the launch of Heartbeat Odyssey, it is expected to continue to attract users and better meet players' spiritual needs. Therefore, the upcoming Heartbeat Odyssey game itself has excellent potential in terms of narrative and potential market, which is why the game has received investment from HashKey Capital.
Launch of character voting activity on the eve of the game's launch
Currently, from June 6th to 21st, Heartbeat Odyssey has launched an online voting activity on Mantle. Users can use $MNT tokens to participate in the selection of 18 beautiful actresses and well-known Web3 KOLs (the nominated well-known female KOLs include luckybb, 草莓软糖, 尤可欣lsadora, 阿曼达要吃肉Amanda.eth, Krystal, 0x西子), and vote for 3 female protagonists to collectively shape the game story. Players participating in the voting will receive airdrops of $MNT and $HBO tokens, with the $HBO airdrop pool being 500,000 USDT equivalent of $HBO tokens. Additionally, users will receive a subsidy of 0.05 $MNT (worth 0.05 USDT) upon completing the voting.
Event link: https://hbogames.ai/
The game is expected to be officially launched in the fall, and after the voting ends, the selected female protagonists will become characters in the game.
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