Investing $4 billion, Amazon chooses Anthropic to compete with OpenAI

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1 year ago

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Microsoft has released a new AI product, Google has launched a large model, Meta has open-sourced AI models… These tech giants have been appearing one after another in the headlines of the tech industry, but one tech giant has always remained low-key. Now, it is about to step out of the shadows. Amazon has invested $4 billion in the AI startup Anthropic, bringing its total financing to nearly $5.5 billion, the largest AI investment since Microsoft's $10 billion investment in OpenAI.

Anthropic had previously raised nearly $1.5 billion in funding through 7 rounds, with investors including Google, South Korea's SK Telecom, Spark Capital, and others, with Google investing nearly $400 million.

As part of the deal, Amazon's employees and cloud customers will have priority access to Anthropic's technology and will integrate it into their own businesses. Anthropic has committed to primarily use Amazon's cloud services, including utilizing a large number of proprietary chips purchased from Amazon to train its future AI models. Anthropic has agreed to develop technology for Amazon's internal Trainium and Inferentia chips. Amazon Web Services CEO Adam Selipsky stated that the agreement "will help improve Anthropic's models and contribute to improving our chip technology and artificial intelligence infrastructure."

Of the $4 billion funding, $1.25 billion will be immediately invested in Anthropic, with both parties having the discretion to decide whether to invest or accept the remaining $2.75 billion in financing.

Amazon did not disclose how much stake it will acquire in Anthropic, but it will not gain a seat on the board of directors and will only hold a minority stake.

Microsoft and Google are Amazon's two biggest competitors in the cloud services field, with both companies having invested billions of dollars in the generative AI field this year. Microsoft recently announced the addition of the generative AI product Copilot AI Assistant in the next upgrade of Windows 11. Google also announced the enablement of the plugin feature for its AI chatbot Bard, integrating it with Google's suite of applications, including Gmail, Maps, and others.

Still tied to Google

Anthropic, founded by former OpenAI executives including Amodei, is one of a series of companies building so-called generative AI systems that can draft content like humans. Anthropic aims to make its work stand out by training artificial intelligence to adhere to ethical values.

Amodei declined to disclose whether its latest financing is competitive.

He said that Anthropic is continuing to execute the agreement announced with Google in February. Anthropic is using Google's custom chips and plans to offer its technology through Google Cloud and elsewhere.

Following the investment and collaboration with Amazon, Amazon's customers will have early access to Anthropic's capabilities, such as the ability to customize AI. Selipsky stated, "Both companies are committed to offering future versions of its large model product Claude on Amazon Bedrock for many years to come, which is important."

Anthropic's AI chatbot Claude 2 is an artificial intelligence model that can respond to very long contextual prompts and can be used to analyze longer business or legal documents.

Amodei stated that the deal with Amazon "allows us to work more closely to drive enterprise usage of Claude."

Amodei stated that the data analytics company LexisNexis is working with Anthropic and Amazon to make its own legal search capabilities more "intelligent." He said that other clients include Bridgewater Associates and Lonely Planet.

Despite this, Anthropic has not yet achieved the same level of recognition or adoption as OpenAI, and its latest Claude2 still lags behind OpenAI's latest GPT-4.

However, with the support of the tech giant Amazon, Anthropic is expected to accelerate its development, especially as OpenAI's GPT-5 is already on the way.

Reference: https://www.reuters.com/markets/deals/amazon-steps-up-ai-race-with-up-4-billion-deal-invest-anthropic-2023-09-25/

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