Adobe is pushing AI-generated images with a tough stance: guaranteed compensation for infringement! The enterprise version of Firefly is now online.

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巴比特
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2 years ago

Source: Quantum Bit

Image Source: Generated by Wujie AI

How to deal with AI-generated images suspected of infringement? Adobe guarantees compensation for copyright infringement lawsuits during the use of Firefly: users just play, and we'll take care of the infringement!

Now, Adobe has officially launched Firefly for enterprise customers and guarantees that any copyright infringement lawsuits during usage will be compensated by Adobe.

Not long ago, Adobe integrated Firefly into Photoshop, and now they're offering a "compensation package." This efficiency seems to be tempting for Midjourney and Stable Diffusion, so they're rushing to grab market share.

Adobe, you're really going all out to attract customers! It's like they say, the rich really know how to play, huh?

Netizens say: it looks like everyone can create with peace of mind in the future, without worrying about legal lawsuits.

But there are also a few netizens who want to stir up trouble: compensation, huh? Alright, let's give it a try.

You just play, we'll take care of the infringement

Recently, the Vice President of Digital Media at Adobe stated at the Summit event that they have officially launched an extended version of Firefly for enterprise users and have established a legal fund to provide "comprehensive compensation for copyright infringement in generated content" services, with the aim of allowing enterprise customers to confidently deploy AI tools for their business operations.

Why is Adobe so confident in guaranteeing this? According to the official statement, the company's model data mainly comes from Adobe's existing copyrighted stock images and publicly authorized content, providing assurance in compliance and intellectual property protection.

Moreover, for a considerable period of time, Adobe has been providing compensation services for its own products, especially stock images, so this is just an extension of their "compensation" practice.

Although the official claim is that the product is completely commercially secure, "those who often walk by the river will get their shoes wet," especially for those who like to unleash their creativity with generative AI.

Since they're offering compensation, does that mean anyone can sue for infringement? Even if they haven't used Adobe Firefly? The official response is "the commitment to compensation is to avoid being sued, and the specific operation cannot be disclosed yet."

It seems like they said something, yet it also seems like they didn't say anything at all.

Adobe's own copyright issues

Although Adobe guarantees their own copyright, the reality is different.

According to Adobe's official statement, the model data is sourced from internal copyrighted stock images and publicly authorized content. So, are the copyrights of the stock image creators protected? Have they received the compensation they deserve?

Adobe's response: they are developing a compensation model for the creators of stock images, and more details will be shared when Firefly ends its beta testing, taking responsibility for both customers and creators.

Netizens: Really? It turns out that the first to receive legal protection are the "jin zhu ba" (Chinese slang for "important") customers, rather than the creators.

Also, is this compensation service from Adobe only limited to US customers? How will customers in other countries/regions be compensated?

Copyright issues have always been one of the most difficult problems for generative AI, and the issue of ownership of AI-generated content has always been controversial.

In January of this year, three artists filed a lawsuit against Stability AI, Midjourney, and the artist platform DeviantArt, alleging that these companies used 5 billion images scraped from the internet to train their AI tools, infringing the copyrights of "millions of artists."

The world's largest image library, Getty Images, and Unsplash have previously announced the prohibition of uploading and selling illustrations generated using AI tools such as DALL-E, Midjourney, and Stable Diffusion.

△ Image source: The verge

Some have chosen to fight back, such as Shutterstock, which encourages users to create images using AI and provides compensation to those who contribute to the dataset.

Of course, if it's AI-assisted creation, the user should undoubtedly have the relevant rights. However, for AI-generated content, according to the user agreements of foreign AIGC products, most platforms will assign the rights of AI-generated content to the users through contractual agreements.

Even though they have boldly claimed to "guarantee compensation," Adobe seems to have not fully understood the matter of copyright responsibility.

Reference links:

  • [1]https://www.fastcompany.com/90906560/adobe-feels-so-confident-its-firefly-generative-ai-wont-breach-copyright-itll-cover-your-legal-bills
  • [2]https://flipboard.com/topic/patent/-/a-EGUlg5uhS3Cxk8tufD1ncg%3Aa%3A3199563-%2F0
  • [3]https://www.adobe.com/sensei/generative-ai/firefly/enterprise.html
  • [4]https://techcrunch.com/2023/06/08/adobe-brings-firefly-to-the-enterprise/

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