Samsung Electronics announced Monday that its new smart TVs will allow users to purchase non-fungible tokens (NFTs).

Specifically, MICRO LED, Neo QLED, and The Frame TV models, which are set to launch sometime this year, will support NFTs.

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place,” the company told The Verge.

Samsung is not new to the NFT space. The South Korean tech giant's venture unit, Samsung Next, is an investor in several NFT startups. These include Axie Infinity, Dapper Labs, Forte, Nifty's, The Sandbox, and SuperRare.

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