The crypto narrative of the past decade has been driven by FOMO.

In bull markets, users chase highs; in bear markets, they sit on the sidelines; asset rotation happens… The majority of users' assets in exchanges are either high-frequency turmoil or inefficiently idle.

However, since entering 2025, a subtle yet clear change is taking place: the market cap of stablecoins continues to hit new highs, and the scale of on-chain earnings transcends cycles. More and more users are beginning to focus on one question: can my crypto assets be managed as seriously as traditional assets?

This change actually signifies that crypto finance is gradually moving from a "high-risk speculation" phase to an era of "long-term asset allocation."

User demand changes are also reshaping the role of exchanges: trading platforms are no longer just asset matching and liquidity centers, but are beginning to evolve into long-term asset management gateways for users entering the crypto world.

In the past 15 months, a series of product developments, yield system adjustments, and asset structure optimizations in Huobi HTX's earning business have essentially revolved around one core proposition: as the industry gradually enters a long-termism stage, what capabilities and forms should a truly mature exchange's earning business possess?

Four Options for Huobi Earning

Give "Certainty" Back to Users

The crypto world is never short of high-yield narratives; what is truly scarce are stable earnings that can withstand cycles and risk verification.

In the past year or so, Huobi has consistently built stablecoin liquidity products as a core capability, gradually forming a basic yield system around mainstream stablecoins like USDT, USDD, USDC, USDE, and USAT that features "low threshold, strong liquidity, transparent earnings, and instant access."

The USDD liquidity product is one of the most representative cases of this strategy.

In the first quarter of 2025, the market entered a phase of turbulence and correction. With increased volatility among mainstream assets, users' risk appetite significantly declined, and a large amount of capital began to shift from high-frequency trading to stable yield management. After capturing this change, Huobi HTX partnered with TRON to launch the USDD high-interest liquidity product, attempting to provide a differentiated earning solution in the stablecoin sector.

Unlike traditional USDT and USDC products, which are positioned for "low volatility, low yield," USDD, as the core stablecoin of the TRON ecosystem, benefits from Huobi HTX’s depth and liquidity support, forming a combined advantage of "high-interest yields + seamless exchanges + high liquidity," which more accurately addresses users' core pain points of "wanting to earn interest but worrying about market volatility and exchange losses."

At the initial product launch, Huobi HTX quickly established market recognition with a limited-time 20% APY; afterward, it gradually stabilized the subsidy rate at 8%-12%, and supported 1:1 direct purchases of USDD with USDT with zero slippage, significantly lowering users' operational barriers and capital friction costs.

This also means that users no longer need to bear complicated exchange costs, nor do they have to sacrifice liquidity for yields. The design of instant access, hourly compounding, and real-time deposits enhances the efficiency of capital utilization.

From a deeper product logic perspective, what Huobi HTX truly aims to solve is a long-standing core issue in the crypto market: how to make stablecoins truly serve as "cash management tools" in the crypto world, providing crypto assets with the same certainty experience as "money market funds" in traditional finance.

Today, USDD liquidity has become one of Huobi HTX’s core stablecoin earning products. Compared to the industry average annualized yield of 1%-5%, its 4%-6% APY still maintains a significant competitive advantage.

Keep "Risk" for Themselves

In the world of crypto finance, high yields often come with liquidity risks. The cruel reality is that when the market plummets and panic spreads, it is often the moment when users most urgently need to withdraw funds, making them prone to foot-dragging. The 15 months of risk-free events in Huobi HTX's earning business is the most noteworthy aspect of this stage.

The reason lies in Huobi HTX's 13 years of secure operation basic and the extensive risk control measures undertaken within its funding mechanisms, including: dynamic liquidity management, redemption stress testing, and risk isolation in earnings pools, ensuring that users can normally purchase, redeem, and earn across varying market environments.

In addition, to date, Huobi HTX has continuously disclosed Merkle tree reserve proof data for 43 months, combating trust anxieties in the industry cycle through a consistently transparent asset disclosure mechanism. After all, for Huobi HTX: growth can expand, but risk control and security are always non-negotiable bottom lines.

In products like $TRUMP liquidity, this risk control capability faces even greater challenges.

As a typical PolitiFi asset, the price trend of $TRUMP is highly correlated with market sentiment, political events, and meme propagation, exhibiting volatility far exceeding that of traditional mainstream assets. The challenge of such products lies not only in the earning design itself but in how to balance users’ liquidity needs, holding experiences, and platform funding stability in a highly volatile environment.

Huobi HTX’s core approach to this is: “hot assets + yield subsidies.”

The platform retains the liquidity mechanism while providing an “earn while holding” asset management experience through additional yield subsidies for users. Users can maintain their ability to participate in hot market trends while continually earning during their holding periods, thus reducing opportunity costs and short-term selling pressures associated with purely holding assets.

Give "Choice" to Different Users

Crypto user segmentation is clearer than in traditional finance: large clients seek customized solutions, retail investors value convenience and transparency, while new users need friendly guidance.

In the past 15 months, Huobi Earning has completed the establishment of three major product matrices:

Simple earning: covering 300+ cryptocurrencies with a click-to-operate fixed and flexible period, meeting the needs of inclusive users;

Structured products: including shark fin and other strategy products, catering to advanced earning demands;

On-chain earning: upgrading YuCoin Treasure to expand on-chain earning scenarios.

In this evolution from "inclusive finance" to "refined segmented asset management," the "VIP liquidity" product tailored for high-net-worth individuals is undoubtedly a significant step.

By 2026, as the market experiences turbulence and structural opportunities coexist, the yields on ordinary liquidity products will continue to decline. A large number of high-net-worth users find themselves in a dilemma: low earnings on large idle funds while chasing high yields sacrifices liquidity.

Recognizing this, Huobi HTX swiftly launched the USDT VIP liquidity product and deeply integrated it with the Prime membership system, achieving an annualized yield of up to 9%, far exceeding the market average of less than 2% for ordinary liquidity products during the same period.

More importantly, the product still adheres to liquidity mechanisms: supporting instant access, hourly compounding, and automatic purchases, allowing large sums of money to maintain liquidity while obtaining higher returns.

From inclusive liquidity to exclusive VIP offerings, from standardized strategy products to extensions into on-chain scenarios, Huobi Earning constructs a complete asset management system covering different risk preferences, fund sizes, and yield needs, allowing every type of user to find truly suitable ways to allocate their assets.

Integrate "Earning" and "Trading"

For a long time, the industry’s understanding of earning businesses has mostly focused on “appreciating idle funds.” However, Huobi HTX is trying to redefine earning as the financial management hub within the entire trading ecosystem.

Based on this approach, Huobi HTX proposes a very clear user path: “trade when there is market movement, earn when there isn’t,” leveraging automatic earning, targeted benefits, and integrated trading-earning experiences to keep assets in a continually high-efficiency operational state.

For users, no asset is left idle; for the industry, this positive internal cycle of "listing-assets-trading-wealth management" may be the ultimate direction for the evolution of future exchanges.

15 Months of Accumulation: Long-Termism Embedded in "Genes"

Over the past 15 months, Huobi HTX's earning business has seen continuous growth, with the total number of users surpassing 600,000, a year-on-year increase of 66.47%; the total subscription amount has increased by 31.39% year-on-year; and total user earnings have grown by 31.52% year-on-year. Several core indicators hit stage new highs, also providing valuable examples for the development of long-term earning products in the crypto industry.

First, there has been continuous expansion and improvement of the product system. Currently, Huobi Earning covers 300+ cryptocurrencies with a cumulative launch of over 390 earning projects, gradually forming a complete product matrix that includes stablecoins, mainstream assets, hot assets, and on-chain earning scenarios. Correspondingly, the cumulative management scale of the platform's liquidity products has reached billions of dollars, and the scale of core stablecoins has achieved double-digit growth for four consecutive quarters.

Structured products are also growing rapidly, with shark fin products having held 292 installments, accumulating nearly $1 billion in subscription scale.

At the same time, Huobi HTX is continuously strengthening the synergy between its earning business and platform ecosystem.

In the past year, the platform hosted 13 "Earning Days" events, attracting tens of thousands of users and generating net inflows of tens of millions of dollars. Alongside operational mechanisms like Launchpool airdrops and hot asset collaboration, the earning business has begun to take on more important user retention and capital accumulation functions. Data shows that from October 11, 2025 to the end of the year, the scale of stablecoin assets increased by 64.15%. During the eight Launchpool events, nearly 300,000 users participated.

More important than growth is stability.

To date, Huobi Earning has maintained zero risk events continuously for 15 months.

Indeed, in a market filled with FOMO emotions, accustomed to quick profits, when a business segment is willing to focus on underlying risk control, patiently refine its product matrix, and genuinely listen to users' asset anxieties, the “difficult yet correct” path of long-termism not only is feasible, but can also unleash astounding commercial potential.

In Conclusion

Every round of cycles in the crypto industry is reselecting players.

In the FOMO era, those who tell the best stories win; in the long-termism era, it will be the ones who understand users best, respect risks most, and are most patient who triumph.

Huobi HTX believes that crypto finance is entering a more mature development stage; believes that users deserve to be served long-term and seriously; also believes that compared to short-term noise, stability, transparency, and sustainability are the abilities that can truly transcend cycles.

In the next 15 months, Huobi Earning will continue down this path.

About Huobi HTX

Founded in 2013, Huobi HTX has evolved from a cryptocurrency exchange into a comprehensive blockchain business ecosystem encompassing digital asset trading, financial derivatives, research, investment, incubation, and other businesses after 12 years of development.

As a leading global Web3 portal, Huobi HTX adheres to a development strategy of global expansion, ecological prosperity, wealth effects, and safety compliance, providing comprehensive, secure, and reliable value and services to virtual currency enthusiasts worldwide.

For more information about Huobi HTX, please visit https://www.htx.com/ or HTX Square, and follow X, Telegram, and Discord. For further inquiries, please contact glo-media@htx-inc.com.