The evolution of exchanges: How does JuCoin create a complete ecosystem?

Author: momo, ChainCatcher

With the richness and maturity of the on-chain ecosystem in the crypto market, especially after the rise of the Memecoin craze in 2024 and new models of on-chain issuance led by Pump.fun, centralized exchanges are also facing a transformation in their operational thinking.

The "old trading model," which overly emphasizes professional trading and blindly pursues technical functionality enhancement, is beginning to shift towards a "new trading model" that integrates both off-chain and on-chain, focusing more on a seamless trading experience.

Previously regarded as the "Web3 gateway," CEX has now evolved into a complete crypto ecosystem and super platform. JuCoin is a representative that has successfully transformed into a "comprehensive trading ecosystem."

As a new trading platform that completed its brand reshaping in 2024, JuCoin aims to break down the barriers between centralized and decentralized trading through a complete system.

On the off-chain trading side, JuCoin has deeply integrated spot, contract, and tokenized stocks; on the on-chain trading side, JuCoin has launched products such as JuChain (blockchain infrastructure), JuOne (Web3 AI smartphone), JuCard (crypto payment card), JuChat (Web3 super application), and JuGame, creating a comprehensive ecosystem to better achieve seamless transitions between trading, socializing, gaming, and Web3 applications.

With a complete ecosystem, JuCoin has served over 50 million users in more than 100 countries in just eight months, with an average daily trading volume of about $5 billion. The platform token JU has achieved over 200 times growth and continues to break new highs. Additionally, JuCoin has obtained multiple global licenses and compliance permits and is committed to developing revolutionary features such as "asset decentralized custody mechanisms."

How did JuCoin achieve such a remarkable transformation in a short time? How was all of this accomplished?

The Evolution of JuCoin: From Trading Platform to Ecosystem Engine

Founded in 2013, JuCoin quickly occupied an important share in the regional market as one of Asia's earliest cryptocurrency trading platforms. By 2015, it became the largest digital asset trading platform in the Chinese market and gradually expanded throughout Asia, focusing on spot and futures trading, accumulating tens of millions of users.

In 2024, after being acquired, the platform underwent a comprehensive brand upgrade and restructuring. The new CEO, Sammi Li, who has 20 years of experience from luxury brands like LVMH and L'Oréal, as well as international institutions like the World Bank Group, proposed a service-centric operational philosophy. JuCoin thus established its core positioning as "the world's first service-driven crypto exchange," placing user experience above traditional trading models.

In 2025, JuCoin began to accelerate the iteration of new products and ecosystem integration:

JuChat upgraded from a chat tool to a comprehensive platform integrating trading, socializing, and governance;
JuChain mainnet officially launched on May 1;
JuOne smartphone users have surpassed 100,000;
JuGame introduced an innovative reward mechanism to enhance sustainability for play-to-earn;
Launched tokenized US stock trading services in collaboration with xStocks;
JuCard cryptocurrency virtual card has been launched globally;
Launched JuPay and invited users for early testing;
Introduced CeDeFi functionality, allowing users to trade on-chain tokens directly from their JuCoin accounts;
Launched a user protection plan that includes the first IEO refund policy and loss protection mechanism;
…

The JuCoin team is continuously improving the ecosystem product matrix and refining existing products.

How do core products like JuChain, JuOne, and JuChat create ecosystem synergies?

The launch of a single product must serve the overall ecosystem to ultimately achieve a synergy of 1+1>2. JuCoin officials stated that this year is a key year for JuCoin's transformation from "single product development" to "unified ecosystem operation."

So, how does JuCoin deeply integrate products like JuChain, JuChat, JuOne, and JuGame with trading services to form a closed-loop ecosystem, thereby enhancing the overall user trading experience?

JuChain: The Traffic Hub Chain

JuChain, as the technical core and underlying layer of the JuCoin ecosystem, provides scalable blockchain solutions that allow developers to build applications and issue assets without permission. Its core innovation lies in the edge computing mechanism and unique model design: it adopts a 1-second block time, ultra-low gas fees, and is fully EVM compatible. Currently, there are over 1 million on-chain interactive addresses and over 200,000 daily active users.

JuChain not only supports the development of decentralized applications but is also deeply integrated with JuCoin's trading platform.

Positioned as a "traffic hub chain," JuChain relies on high-performance support and integrates trading traffic from various entry points, including CeDeFi on-chain trading, the JuOne crypto phone, and JuChat.

According to official sources, in September, JuChain will also be the first blockchain infrastructure company to go public.

JuOne: Decentralized Mobile Infrastructure

JuOne, as a hardware entry point, corresponds with the infrastructure of JuChain.

As a crypto smartphone powered by Web3 + AI, JuOne provides a more secure and efficient Web3 experience, with built-in trusted hardware and blockchain network support that seamlessly and deeply integrates with JuChain. Users can directly access JuChain's DeFi protocols, GameFi, and social applications on their phones, enhancing asset security and execution efficiency.

Currently, JuOne smartphone users have surpassed 100,000, with a monthly transaction volume of $20 million.

JuChat: Creating a Web3 Version of WeChat

"Whoever controls the community controls the world" is a golden rule, whether in the Web2 or Web3 era. The core value of a product always lies in the connection of "people." Grasping this essence, the launch of JuChat truly connects JuCoin's products and users.

JuChat is not just a standalone social chat software; it is a "Web3 super application" that integrates social, trading, governance, and entertainment functions. It effectively addresses the fragmentation issue of the current Web3 ecosystem, providing a seamless environment for users to manage accounts across multiple platforms, including the JuCoin exchange, JuChain, JuGame, and JuOne.

Its core features also include digital asset red envelopes, asset trading within conversations, on-chain identity verification, etc. As the traffic entry point for the entire JuCoin ecosystem, JuChat aims to be an integrated product of "social + wallet + payment," striving to become the "WeChat of Web3."

JuGame: A GameFi Platform Based on the Exchange

JuGame is the world's first exchange-based gaming platform launched by JuCoin in 2025. The platform integrates the JuCoin exchange, JuChain blockchain, and JuOne hardware, forming a closed-loop ecosystem that supports the free flow of assets between gaming and trading.

Unlike the traditional GameFi model of "mine, withdraw, sell," JuGame introduced a mechanism at launch that allows participants to earn computational power rewards regardless of winning or losing. Participants are not solely rewarded based on victory or defeat, creating a more sustainable gaming participation model.

JuPay: Ecological Payment Infrastructure

JuPay is the payment infrastructure within the JuCoin ecosystem, aimed at eliminating the boundaries between cryptocurrencies and fiat currencies, allowing users to easily convert digital assets into local currency, just like using Alipay or WeChat Pay. Users can transfer crypto assets to their JuCoin accounts, select currency pairs, and deposit funds into designated payment accounts within minutes.

Platform Token JU: Diversified Gameplay Revitalizing the Entire Ecosystem

JU, as the core platform token of the JuCoin ecosystem, has achieved a transformation from a single trading tool to an ecosystem "lifeline" through multifunctional design and deep integration.

JU adopts a Bitcoin-style halving mechanism, with 80% allocated to hash rate miners, emphasizing fair issuance and practical value. Its functions extend beyond obtaining trading permissions on CEX, CeDeFi trading, and JuChain's gas fees, to JuCoin's pioneering "social mining mechanism."

"Promotion equals mining" means that users can earn JU rewards for free by sharing on X, inviting registrations, or engaging in community interactions. No hardware is required; promotional actions directly convert into computational power, allowing everyone to be a miner. This innovation has brought a "positive flywheel" effect, leading to rapid user growth and ecosystem vitality for JuCoin.

Additionally, the price of JU has skyrocketed from an initial issuance price of $0.1 to over $21, achieving over 200 times growth. Thanks to JU's diversified gameplay, it not only drives user participation but also revitalizes JuCoin's on-chain and off-chain trading and multidimensional ecosystem through value capture mechanisms.

JuCoin Labs: A $100 Million Innovation Fund Launches a "Massive Pump"

In addition to relying on internal product iteration and continuous innovation in operational models, JuCoin has also launched an important external engine for the entire ecosystem.

Earlier this year, JuCoin Labs, as the innovation incubator of the JuCoin ecosystem, initiated a $100 million innovation fund focused on investing in and supporting high-quality projects based on the JuChain ecosystem, further enriching JuChain's public chain ecosystem, covering multiple tracks such as DeFi, RWA, Meme, and infrastructure.

JuCoin has also formed a deep strategic partnership with JuCoin Labs and Lavagoose to jointly establish the "JuChain Genesis Ark Program," providing comprehensive incubation services for early Web3 projects from 0 to 1, including product validation, technical development, team building, and market expansion. The fund has already supported over 50 AI projects.

How does JuCoin fulfill its promise of being a "service-driven crypto exchange"?

Service and security are the trump cards of an exchange.

In addition to strategic and product transformations, JuCoin has also made an overall upgrade in user service and launched a series of innovative initiatives.

After completing its brand reshaping, JuCoin positioned itself as a "service-driven crypto exchange," dedicated to solving the technical complexity, ecological fragmentation, and user experience pain points of traditional exchanges through user-oriented innovation, ecosystem integration, and practical functionalities.

How are these promises specifically fulfilled? What kind of answer has JuCoin provided in terms of user service?

1. Simplified Interaction Experience

Unified account system: JuCoin, JuChain, JuGame, JuOne, etc., share a consistent cross-platform account, supporting single sign-on and real-time notifications, reducing the need to navigate multiple interfaces.
Multilingual and localization support: Provides a multilingual interface and simplifies terminology through AI-driven guided tutorials, reducing the average onboarding time for new users from several hours to under 10 minutes.

2. Comprehensive Payment Experience

JuCard Visa card: Issuing millions of free Visa cards, supporting JU for consumption at global merchants, bridging crypto and fiat payments, and achieving a seamless Web2-Web3 consumption experience.
Tokenized US Stock Trading Services: JuCoin, in collaboration with xStocks, has launched a comprehensive tokenized US stock segment covering eight well-known American companies, allowing crypto users to trade directly on the exchange. Recently, JuCoin also announced a joint venture with Nasdaq-listed company Connexa, investing $500 million to create the aiRWA exchange, focusing on the tokenization of RWAs such as stocks.
CeDeFi Integration Solutions: Users can access JuChain's DeFi protocols through the JuCoin App without the need for an external wallet.
JuPay: Users can transfer crypto assets to their JuCoin accounts, select currency pairs, and deposit funds into designated payment accounts within minutes.

3. Innovative Security Experience

Trusted Hardware and On-Chain Security: The JuOne smartphone is equipped with a Trusted Execution Environment (TEE) to protect private keys from external attacks, combined with JuChain's edge computing mechanism to ensure the security and efficiency of on-chain transactions.
Contract Guardian: An innovative futures loss compensation mechanism that automatically allocates JU computational power as mining rewards when user losses exceed 500 USDT.
Transparency and Compliance: Utilizes Merkle Tree reserve proof and regularly discloses fund security. In terms of compliance, JuCoin has successfully obtained regulatory licenses in several key markets, including South Korea, Dubai, and Switzerland.

Additionally, a more significant plan is underway. On the evening of August 17, JuCoin founder Sky revealed during his first public live broadcast that JuCoin is advancing an innovation that could disrupt the entire exchange industry—“a true asset decentralized custody mechanism,” which is planned to officially launch by the end of September. The core mechanism is that after 24 hours of no trading activity, the system actively sends user assets back to the designated wallet, which can completely eliminate the security risks of centralized exchange assets and set a new safety standard for the entire industry.

4. Complete Ecological Experience

As mentioned above, JuCoin provides a complete ecological experience by deeply integrating products like JuChain, JuChat, JuOne, JuGame, and trading services such as the "social mining mechanism" to form a closed-loop ecosystem.

Conclusion

There is no doubt that JuCoin is redefining the role of exchanges.

From technological innovation to compliance layout, JuCoin is completing the transformation from an ordinary crypto exchange to a Web3 financial ecosystem through a complete ecological product matrix. The integrated design is breaking down traditional barriers between centralized and decentralized finance, achieving seamless transitions between trading, socializing, gaming, and Web3 applications.

The development of the ecosystem is driven by "service," as founder Sky stated, JuCoin belongs to every user; the team merely created it. The success of JuCoin ultimately needs to be reflected in the value realization of each user.

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