Strive adds 759 Bitcoins, total holdings rise to 19,864 According to Strive Asset Management CEO Matt Cole, the company has purchased an additional 759 Bitcoins, with a total value of approximately $50 million and an average purchase cost of around $65,850 per Bitcoin. After this increase, Strive's total Bitcoin holdings have risen to 19,864, valued at approximately $1.254 billion based on the closing price on June 18.