a16z|Oct 19, 2026 14:39
Jean-Denis Greze was CTO of Plaid. His next startup, an AI tax product for small businesses, brought in nearly $1M in revenue its first year, and he projected $2.5 to $3M the next. He shut it down anyway.
The reason: in the age of AI, it was never going to be venture scale. Incumbents could use the same technology to automate tax prep for their existing customers faster than a startup could win market share. Tax is also sold once a year, so he had about a one-month window to pivot before the door closed.
The pivot became Town, an AI assistant that works from your email and calendar. It found product-market fit fast enough that Ben Horowitz messaged a16z's Alex Rampell to say it "changed my life."
In this conversation, Alex and Jean-Denis cover:
- How to know when to kill a business that's working on paper
- Why Town competes with OpenAI and Anthropic, the companies it buys its tokens from
- Why the "forward deployed engineer" model gets worse as AI gets better
- How a $1/month AI routine can save a restaurant thousands
- What agents mean for Amazon, advertising and the future of shopping
0:57 How Ben Horowitz discovered Town
2:20 Why Town started with AI tax prep
3:55 Why tax couldn't be venture scale
6:30 Shutting down a working business
10:24 The customer ask that became Town
13:35 Why Town built for users before IT
16:18 AI's iPhone moment at work
21:28 Jevons paradox for executive assistants
23:13 Town as a "token allocation machine"
28:00 How Town tailors itself to each job
34:03 Competing with your token suppliers
42:24 Staying off the AI labs' radar
44:42 Why AI isn't spreading evenly yet
52:32 How agents break the ad model
55:35 The friction humans actually enjoy
57:05 Why supply aggregators lose to agents
YouTube: https://youtu.be/o_5f4N6Nq80
@jgreze @TownAI @arampell
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